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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
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Content Is Not King

According to many articles I have read over the past couple of years, marketing has changed and content is king. Plenty of up and coming marketing professionals are overwhelmed with the buzzword
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | DV8 Digital Marketing Tips and Insight | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Instagram vs. Vine - And The Winner May Be A Surprise

Instagram vs. Vine - And The Winner May Be A Surprise | DV8 Digital Marketing Tips and Insight | Scoop.it
Twitter’s video service, Vine, has been around since early this year, but lately it has been getting more attention than ever.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 15, 2013 1:03 AM

I'm new to Vine and Instragram, but this great KISSmetrics article outlines why one is better for business. I won't spoil the mystery, but Vine's looping puts so much presure on the creative process I'm betting you can figure out the winner.


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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
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David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | DV8 Digital Marketing Tips and Insight | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.


Via Martin (Marty) Smith
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | DV8 Digital Marketing Tips and Insight | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | DV8 Digital Marketing Tips and Insight | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 19, 2013 4:28 PM

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | DV8 Digital Marketing Tips and Insight | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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Your 6 Step Guide To Integrated Digital Marketing | SEO Infographics

Your 6 Step Guide To Integrated Digital Marketing | SEO Infographics | DV8 Digital Marketing Tips and Insight | Scoop.it
Understanding where integrated and digital marketing will lead us is just as important as knowing its current parameters.
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2013 Digital Marketing Map For Online Entrepreneurs

2013 Digital Marketing Map For Online Entrepreneurs | DV8 Digital Marketing Tips and Insight | Scoop.it

Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...


Via Lauren Moss
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Anne-Marie Delfgaauw's curator insight, February 23, 2013 5:12 AM

Online marketing for dummies :)

Philippe Trebaul's curator insight, March 2, 2013 6:45 AM
2013 Digital Marketing Map For Online Entrepreneurs.

"Online marketing has hundreds of individual factors that can make or break your success. 

Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc"...


2013 Digital Marketing Map For Online Entrepreneurs via @MYDstudio http://sco.lt/...


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Dakwak: Services As Developers, Marketers and Translators!

Dakwak: Services As Developers, Marketers and Translators! | DV8 Digital Marketing Tips and Insight | Scoop.it
In the era of globalization, everything is progressing  rapidly at a high pace. The whole world has contracted like a small town and  anything around any nook and corner of the world is now accessi...
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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Via Thomas Faltin, Martin (Marty) Smith
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Neil Ferree's comment, October 8, 2013 6:02 PM
I like the idea of curating and sharing content that travels the world at the speed of a click!
Thomas Faltin's comment, October 9, 2013 6:14 AM
thx all for comments :-)
Neil Ferree's curator insight, October 9, 2013 10:35 AM

Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.

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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | DV8 Digital Marketing Tips and Insight | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Looking at the Future of Marketing -- & Storytelling

Looking at the Future of Marketing -- & Storytelling | DV8 Digital Marketing Tips and Insight | Scoop.it

Insights from Futurist Gerd Leonhard on the marketing trends you should be paying attention to now.


Via Karen Dietz, Mike Ellsworth
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Mike Ellsworth's curator insight, May 28, 2013 6:46 PM
Karen Dietz's insight:

 

Here are Leonhard's predictions that connect with storytelling:

1. Marketing will be more personalized and customized.  Breaking trust with customers will be deadly. Stories help create personalized marketing and build trust. They also help you keep that trust.

 

2. Ongoing conversations will consume marketing activities, which is different that what is happening today. That means lots of story sharing back and forth between customers and between the company and customers.

 

3. Data alone will never be enough. Companies need to reach consumers on an emotional level. That's the role of stories.

 

Mike Ellsworth's insight:

 

If you don't already know that you need to be telling stories online, mosey on over to Karen's curated content on business storytelling at www.scoop.it/t/just-story-it


Here are Leonhard's points in brief:


1. By 2020, most interruptive marketing will be gone. 

2. The idea of having a separate marketing department is going to vanish. In the future, the "reason to buy" will be socially motivated

3. Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank 

4. Companies are going to try to predict how people feel about their brand, and then adjust in real time

5. Companies can collect all the data they want, but data alone will never be enough. You still need to reach consumers on an emotional level. 


Cho Rong Kim's comment, May 30, 2013 12:32 PM
I always get good advices from your scoops. I really appreciate about your effort ^^ Thank you.
Karen Dietz's comment, June 4, 2013 7:24 PM
Thank you so much Cho Rong! Enjoy the day :)
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Is Content the New Currency?

Is Content the New Currency? | DV8 Digital Marketing Tips and Insight | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon, Gladys Pintado
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | DV8 Digital Marketing Tips and Insight | Scoop.it
Big Data's great, but it can rob your brand of serendipity.

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Martin (Marty) Smith's curator insight, May 19, 2013 11:21 AM

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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5 Must-Have Mobile Marketing Tools for Businesses

5 Must-Have Mobile Marketing Tools for Businesses | DV8 Digital Marketing Tips and Insight | Scoop.it

Study after study, and stat after stat, shows that we have passed the tipping point in terms of the impact of mobile sites.

 

In recent studies from SteamFeed and Google... SteamFeed, shows that in the United States, 37 percent of internet usage occurs on mobile devices. Google researchers found that 67 percent of smartphone users in their survey said they are “more likely to buy from a mobile-friendly site.”

 

That said, here are 5 must-have mobile marketing tools.


Via Manuel Thomas
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How Important is Mobile Marketing To Promoting Your Brand?

How Important is Mobile Marketing To Promoting Your Brand? | DV8 Digital Marketing Tips and Insight | Scoop.it
Do you think that you are wasting money on conventional marketing campaigns  and are not gaining any profit? Don't you want to promote your brand in an

Via Thomas Faltin, Gladys Pintado
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Charlotte Eglinton's comment, April 8, 2013 10:08 PM
I totally agree with this article. I think that mobil phones are defiantly a huge part of todays marketing. I know for a fact that i am constantly looking at new apps to download and use. With the majority of people today using iPhones, its such a easy way to quickly check your bank account, or find out what time the bus comes by simply downloading a app to help you. I think its really important that brands look into developing apps for phones if they want to keep up with the changes in the social media.
Aleysha Kelly's comment, April 9, 2013 4:47 AM
I agree with both your points Nick and Charlotte. Mobile Marketing is definitely the new way to engage consumers especially with the rapid change in technology especially that of smart phones. Its definitely the most effective way to contact your target consumer as with the use of apps its up to the consumer to download it. I'm the same as you Charlotte, I am always looking for new apps to download and use so I think it is really important the business look into Mobile Marketing to keep up with the changing environments.
Aleysha Kelly's comment, April 9, 2013 5:08 AM
http://www.itwire.com/it-industry-news/market/59358-global-device-shipments-to-reach-24-billion-this-year this article shows how it is even more important to use mobile marketing due to the shift in consumer behaviour.
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8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner

8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
How to use LinkedIn to get sales leads: You'll learn how to build relationships, create new business opportunities and earn referrals.
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Facebook 'Nearby' Can Benefit Local Businesses | Social Media Today

Facebook 'Nearby' Can Benefit Local Businesses | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Google introduced a new update for the feature known as 'Nearby' in the Facebook App for iOS and Android that makes it easier to discover new places that your friends like.
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