Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.
This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...
Via John van den Brink, Lauren Moss