DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Global Social Media Usage [infographic]

Global Social Media Usage [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Though the social media revolution has seemingly conquered the world, there is a broad range of global usage from country to country and channels used.

At this infographic, see the comparisons in a visual format, showing how each different social media channel is used differently by one county to another...


Via Lauren Moss
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Google+ Is Now The Number Two Social Network In The World

Google+ Is Now The Number Two Social Network In The World | DV8 Digital Marketing Tips and Insight | Scoop.it

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.


A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.

 

Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.


Via Lauren Moss
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David Dellamonica's comment, March 3, 2013 5:49 AM
absolutely
Two Pens's curator insight, March 3, 2013 6:24 PM

Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind.

Janet Louise Stephenson's curator insight, May 3, 2013 10:23 PM

Do you believe that Google+ moved ahead of Twitter?

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.