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Why Your Klout Score Matters - ScentTrail Marketing

Why Your Klout Score Matters - ScentTrail Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  


Via Martin (Marty) Smith
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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..

 

Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.

 

Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...

 

Included in this piece is a tip sheet to help you raise your score.

 

How does Klout measure your score?

 

**The number of people you influence + how much you influence them + how influential they are = your Klout Score

 

What goes into your score?

 

**Retweets and mentions

 

**Comments, wall posts and likes

 

**Tips, to-do's, done

 

**Comments, shares, +1s

 

Each user gets 5 +K each day to distribute to other users they consider influential

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding

 

Read article and see infographic here: [http://bit.ly/NhrOaZ]


Via janlgordon, Khaled El Ahmad
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John van den Brink's comment, July 11, 2012 3:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!