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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | DV8 Digital Marketing Tips and Insight | Scoop.it
Big Data's great, but it can rob your brand of serendipity.

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Martin (Marty) Smith's curator insight, May 19, 2013 11:21 AM

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT

7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT | DV8 Digital Marketing Tips and Insight | Scoop.it
What trends really matter for small and medium sized businesses (SMBs) and startups in 2013? @ScentTrail shares 7 kick ass marketing trends for SMBs.

Via Martin (Marty) Smith
Firas Ghunaim's insight:

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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Martin (Marty) Smith's curator insight, January 8, 2013 10:25 PM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

Gerrit Bes's curator insight, January 9, 2013 4:06 AM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | DV8 Digital Marketing Tips and Insight | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.


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Why Your Klout Score Matters - ScentTrail Marketing

Why Your Klout Score Matters - ScentTrail Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  


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