DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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10 Top Brands Taking Google+ By Storm - SumAll

10 Top Brands Taking Google+ By Storm - SumAll | DV8 Digital Marketing Tips and Insight | Scoop.it
As of May 2013, there were 359 million users on Google +, yet the network still remains a mystery for many small to medium size businesses when it comes to leveraging its audience and gaining traction utilizing its many unique features.

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David Blundell's curator insight, September 5, 2013 3:17 AM

Have you got Google+ as part of your armoury of social channels? This great post tells you how the top ten brands are exploiting it t0 geat effect with some good takeways too . . .

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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


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Bart van Maanen's curator insight, June 5, 2013 6:11 AM

Een nogal indrukwekkende lijst, maar waard om te bekijken.

David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | DV8 Digital Marketing Tips and Insight | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Share Your Google Analytics Data As An Infographic

Share Your Google Analytics Data As An Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic?

Now you can go beyond the Google Analytics dashboard with a new creative  – and free – tool by Visual.ly. The New Google Analytics Report automatically delivers an infographic depicting your favorite metrics right to your desktop. See the infographic at the article link for a sample of a full infographic that is generated...


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Didde Glad's curator insight, March 24, 2013 5:52 PM

Præsentér ledelsesinformation i GRATIS designet dashboard med gnaske få klik 

 

 

 

 

ParadigmGallery's comment, March 25, 2013 11:48 AM
did it, interesting, not so sure the artsy, soft approach to the analytics report is as visually satisfying as the bright, primary colors of google.....
AlGonzalezinfo's curator insight, April 9, 2013 10:03 PM

Awesome scoop, thanks Robin!

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SEO's Social Media Singualrity Is Near

SEO's Social Media Singualrity Is Near | DV8 Digital Marketing Tips and Insight | Scoop.it

My friend Mark Traphagen (@MarkTraphagen) has a genius series of posts and comments going on Google Plus (all linked in the attached article).

 

I share thoughts on SEO, the Google Float, the coming semantic web and why Kurzweil's singularity may be closer than we think at least for Internet marketers.


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Infographic: 365 Days of Social Media

Infographic: 365 Days of Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.


More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...

 

See more social media statistics and figures at the infographic.


Via Lauren Moss
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Pedro Barbosa's curator insight, January 5, 2013 4:24 AM

Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?

 

Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com

Rui Ventura's curator insight, January 7, 2013 12:00 PM
Great Stats by the Huffington Post.
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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss
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How to Effectively Rebrand Your Social Media Profiles | Social Media Examiner

How to Effectively Rebrand Your Social Media Profiles  | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it

Social media profiles: What you need to know to rebrand your business on social media. Learn how make a smooth transition . . .


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Twitter Opens Up To Search Engines

Twitter Opens Up To Search Engines | DV8 Digital Marketing Tips and Insight | Scoop.it

Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering . . .


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It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial]

It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial] | DV8 Digital Marketing Tips and Insight | Scoop.it
Keyword research is a critical component to a solid and rounded SEO strategy.  When you break it down, you need to know what people are searching for in or...
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | DV8 Digital Marketing Tips and Insight | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

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David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | DV8 Digital Marketing Tips and Insight | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.


Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


Via Lauren Moss
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Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 8:23 PM

It is now far more better!

Athena Catedral's curator insight, August 6, 2013 5:52 AM

Succinct cheat sheet for Google + posting

John Thomas's curator insight, February 12, 2014 1:47 PM

Social Media Infographic: Finding Your Way Around Google+

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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | DV8 Digital Marketing Tips and Insight | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via THE *OFFICIAL ANDREASCY*, Martin (Marty) Smith
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jalp Internet Consulting Services's comment, April 22, 2013 10:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 8:39 PM
Agreed Martin. Well put.
Romain Callier's curator insight, May 21, 2013 9:35 AM

Interesting !

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8 Ways to Discover Valuable Social Media Content | Social Media Examiner

8 Ways to Discover Valuable Social Media Content | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.

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David Blundell's curator insight, February 6, 2013 2:30 AM

Struggling for inspiration? Those lovely people from Social Media Examiner give you a bunch of great tips to help you out . . . 

Gaurav Pandey's curator insight, February 7, 2013 7:32 PM

This comes from one of my favourite sites. Great tips. 

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Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0

Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0 | DV8 Digital Marketing Tips and Insight | Scoop.it

A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :). 

 

It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault. 

 


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Martin (Marty) Smith's curator insight, January 30, 2013 7:05 AM

3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:

* Space.

* Time.

* Behavior.

 

Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.

Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.

Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.

As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.

 

This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.


See Also: 
A Brief History of Time and Web 3.0
http://www.scoop.it/t/design-revolution/p/3995357618/a-brief-history-of-time-and-web-3-0  

 

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Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts

Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts | DV8 Digital Marketing Tips and Insight | Scoop.it
As Google begins to wind down its operations before Christmas, some of its teams have been working hard to get their new features out before the festive season truly begins. For the ...

Via Tom D'Amico (@TDOttawa) , Paul W. Swansen, ABroaderView
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Paul W. Swansen's curator insight, December 15, 2012 1:41 PM

Google back making advances.

Paul's curator insight, December 16, 2012 11:17 AM

This could replace Google Groups - could be a great communication tool for staff

John Purificati's curator insight, January 6, 2013 10:47 AM

I agree that there is a lot of potential here to get more teachers to communicate.

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Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

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Help Customers Find You: How to Use Keywords on Your Social Networks

Help Customers Find You: How to Use Keywords on Your Social Networks | DV8 Digital Marketing Tips and Insight | Scoop.it

In this article, KISSmetrics demonstrate step by step, some of the places and different ways you can use keywords on your social media pages . . .


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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | DV8 Digital Marketing Tips and Insight | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!