DV8 Digital Marketing Tips and Insight
3.7K views | +0 today
Follow
DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
Your new post is loading...
Your new post is loading...
Rescooped by Firas Ghunaim from Online-Communities
Scoop.it!

20 Ways To Make Your Service Business More Pinnable

20 Ways To Make Your Service Business More Pinnable | DV8 Digital Marketing Tips and Insight | Scoop.it

Not everyone has a business that includes products that we can turn into beautiful repinnable images. Some of us are service providers —without physical products. 

 

Our products are the services, expertise, and content we provide.

These are ‘products’ you likely can’t take a photo of.

 

You can still use Pinterest to pin things your clients will love and engage with fans, but you also need to include content on your site that people can pin. The images people take from your website will determine how it’s visually represented on Pinterest, so it’s important to give people images you can be proud of.

Another reason it’s important is to take advantage of one of the huge benefits of Pinterest — the traffic it can bring to your site.

 

So what images can you include on your site for people to pin on Pinterest if you don’t have product images?

 

Karen Gunton’s 20 Tips:

A graphic with a quote, saying, or inspirational message. A graphic with your blog post headline or ‘take home message.’ An Infographic that contains useful information, interesting facts, or a visual ‘how to.’ A short list of your top three helpful tips or suggestions. Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side. Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business). A humorous image such as a comic or meme. A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch. A mindmap or flowchart. Pictures of local places or things of interest (especially if you have a local business & want to find local clients). Example: your favorite local restaurant or hiking trail. Photos from your day or your life, as it relates to your expertise/service/niche. A snapshot of a headline from the newspaper, a magazine, or something on TV that relates to your industry, along with your commentary. Images relating to complementary products & services (if you like this product you are going to love my service). Photos/text graphics that show your process or the steps clients take when working with you. A photo of a satisfied client along with a snippet of their testimonial. A graphic showing the social proof of your business (the number of people you have helped, the number of hours or dollars you have saved people). A graphic with a commonly asked question or a common problem that you solve. A list of your steps or instructions (with the meat of the information in a post so that people click through). ‘Call to action’ graphics that fit with your logo & brand (for example to sign up to your newsletter or read your FAQs page – be sure to include ‘what’s in it for clients’ to make it enticing). A video of you describing how you help people or answering a question – offer some tips for free to encourage pinning!

Using images that will entice people to click and read more (visit your site). Consider what images will be popular with your target market. And don’t give everything away in your image. Instead give people a reason to click through and read your blog post or visit your site.

 

By Karen Gunton - http://bit.ly/ModoVO

Source: http://bit.ly/NqTmNr


Via maxOz
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

7 Pinterest Tips for B2B Companies | Social Media Examiner

7 Pinterest Tips for B2B Companies | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial]

It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial] | DV8 Digital Marketing Tips and Insight | Scoop.it
Keyword research is a critical component to a solid and rounded SEO strategy.  When you break it down, you need to know what people are searching for in or...
more...
No comment yet.
Rescooped by Firas Ghunaim from Marketing Strategy and Business
Scoop.it!

The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Firas Ghunaim from Marketing Strategy and Business
Scoop.it!

8 Attributes of Content That Inspire Action | SEOmoz

8 Attributes of Content That Inspire Action | SEOmoz | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from article:

"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

 

Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

 

Here are the elements of impactful content:

 

1. Provocative

Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.

 

2. Visionary

Are you causing a “Eureka moment” for the reader?

Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.

 

3. Differentiated

Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.

 

4. Relevant

Does your content appeal to your target audience?

Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.

 

5. Timely

Are you one of the first to cover hot topics?

Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.

 

6. Demonstrates Mastery

Are you positioning your brand as a thought leader?

Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.

 

7. Can Be Delivered On

Do you provide the solution?

Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.

 

8. Narrative

Are you telling a story with a clear beginning, middle, and end?

Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."

 

Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.

 

Read full article here:

http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

 

Check out content evaluation rubric here: 

https://docs.google.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0

 


Via Giuseppe Mauriello
more...
Javier Cañas's comment, June 24, 2012 7:11 AM
Gracias por el artículo, lo considero muy interensante para comenzar a diseñar mi blog.
Rescooped by Firas Ghunaim from Social Media Content Curation
Scoop.it!

Social curation is much more than just a market

Social curation is much more than just a market | DV8 Digital Marketing Tips and Insight | Scoop.it

This is article by Oliver Starr, chief evangelist for Pearltrees, and posted on GigaOM.

 

Excerpted from article:

"In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword.

 

It is now clear that social curation is not a bubble. The more I watch the development of social curation and the more I learn about the what, how and why of it, the more convinced I become that what we’re seeing is going to grow well beyond a simple market.

 

People have always had the desire to create, share what we’ve created and see what others have created. The emergence of the Web democratized access to content created by others in a way not seen since the invention of the printing press.

 

Humans also love to collect things — from tiny stamps to shiny cars. And what do we do with these things once we have them? We play with our collections. We organize, shape and prune them, and we display our collections for the benefit of others and the occasional bragging right. “Curation” is simply a stiff sounding word for an innate human activity — collecting, organizing and sharing — that people are now engaging in online.

 

In my opinion, online curation isn’t going to be a winner takes all game. There are too many ways that people collect, too many different things that people collect and too many different types of collectors for this to happen..."

 

Read full article here:

http://gigaom.com/2012/06/09/social-curation-is-much-more-than-just-a-market/

 


Via Giuseppe Mauriello
more...
Robin Good's comment, June 10, 2012 4:45 PM
In my humble opinion, Mr Starr view maybe quite limiting, especially if your interest is not just for personal expression and social sharing, but involves a mission of creating meaning and understanding out of a multitude of resources, ideas and concepts.

Collecting things you like has nothing to do with trying to make sense of a topic or issue.

Both activities involve collecting, but while one is done for personal pleasure (later to be shared with other like-minded people) the second one is done with an "audience" (a tribe) in mind, and with the goal of making sense of a certain topic for them.

Giuseppe Mauriello's comment, June 10, 2012 5:04 PM
Hello Robin,
I agree with your analysis, but at the same time I believe that Mr. Starr wanted in his article providing a general overview of the social curation, and in my personal opinion it is a different concept from what we think about how to make content curation :-)
Thanks for the comment, and I repeat that I agree with your point of view.
Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

9 Small Business Social Media Success Stories

9 Small Business Social Media Success Stories | DV8 Digital Marketing Tips and Insight | Scoop.it
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.

 

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

 

You’re guaranteed to find inspiration for your social media marketing efforts here.

 

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer.

 

So let’s dive in!


Via Jean Cruz
more...
No comment yet.
Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

The Hunger Games’ Social Media Campaign

The Hunger Games’ Social Media Campaign | DV8 Digital Marketing Tips and Insight | Scoop.it

The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy.  The campaign is a case study for how movie studios should be marketing their movies.


Via Jean Cruz
more...
No comment yet.
Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies | DV8 Digital Marketing Tips and Insight | Scoop.it

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.

 

For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.

 

Very useful. 8/10.

 

Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;


Via Robin Good, Khaled El Ahmad, Jean Cruz
more...
No comment yet.
Rescooped by Firas Ghunaim from Curation, Social Business and Beyond
Scoop.it!

How Images Impact us Online [Infographic]

How Images Impact us Online [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

This infographic is a fascinating look at images and the web and their affect on us when making decisions about a particular company, how important they are when it comes to selling products online and much more.

 

Here is one thing that caught my attention:

 

How images affect Social Engagement

 

Social media posts also benefit from adding photos. According to an analysis by Web Liquid (conducted pre-Timeline), Facebook posts with photos have the highest user engagement than any other post

Engagement rate with Facebook posts by type

 

*0.37% Photo

*0.31% Video

*0.27% Test Only

*0.15% Link

 

We are bombarded with too much text, images have a way of connecting with the reader that can persuade, create a connection, affect your decision to purchase a product and much more

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See article and infographic: [http://tinyurl.com/6n9k4e2]


Via janlgordon
more...
No comment yet.
Rescooped by Firas Ghunaim from "Social Media"
Scoop.it!

Entrepreneurs Need to Brand Themselves First - Forbes

Entrepreneurs Need to Brand Themselves First - Forbes | DV8 Digital Marketing Tips and Insight | Scoop.it
Catherine Kaputa image via SelfBrand.com Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea.

Via Jose H. Flores
more...
No comment yet.
Rescooped by Firas Ghunaim from "Social Media"
Scoop.it!

Are You Spending Too Much Time On Facebook

Top Presentation of the Day | Are you worried that you might be addicted to Facebook? Ever wonder if Facebook is sucking up too much of your life? Here are ten signs you might be spending too much time on Facebook.


Via Jose H. Flores
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

8 Ways to Track YouTube Video Performance | Social Media Examiner

8 Ways to Track YouTube Video Performance | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
YouTube video strategy: How to use YouTube Insights to learn how to increase the reach of your videos and get more out of your video marketing.
more...
No comment yet.
Rescooped by Firas Ghunaim from Online-Communities
Scoop.it!

8 Shocking New Social Media Facts

8 Shocking New Social Media Facts | DV8 Digital Marketing Tips and Insight | Scoop.it

Mark Schaefer together with co-collaborators - Jay Baer, Jason Falls and Tom Webster of Edison Research – reveal some interesting facts from the new Social Habit Project / Study

 

Here are eight fantastic facts from the Social Habit’s latest study:


1. 7% of Americans have never heard of Facebook

How can seven out of 100 people you see each day have no clue about Facebook? This is one mind-blowing fact.

2. 80% of Americans between the ages of 18-24 use this one product

Can you name any other branded product in the world that is used by 80% of the young people in the United States?

3. Facebook acquired one new user in the U.S. every second for three years

Check out this growth rate between 2009 and 2012. Over three years, Facebook acquired about 3,805 new users per hour. That equates to almost exactly one new user per second — and that’s just in the U.S.

4. 74 million Americans are passive aggressive

If these numbers are to believed — and they are — 74 million Americans are at least somewhat concerned about privacy issues on Facebook. That is one significant gaggle of people.

5. Look to your left. Look to your right.

One of you is a social media stalker.So how many social media users are active on the network but NEVER post? If you guessed about one-third it’s only because you looked at this graph first.

6. Foursquare still sucks

“Boresquare”  is not delivering enough value to its users.

7. Companies are rapidly figuring out social media

Brands are delivering more value so that people WANT to follow them. It’s pretty amazing validation that the money being spent on social media is at least having some impact on customer connections.

8. Content marketing is for real

Here’s another good news chart for marketers. A significant number of people are coming to our social media sites because they like the content, not just because they are getting a coupon.

 

See the whole report: The Social Habit.- http://bit.ly/NgUlfS [PDF] 

By Mark Schaefer - http://bit.ly/xiU5Qu

Source: http://bit.ly/Md9vEP


Via maxOz
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

95% of Facebook posts ignored by brands - Smart Insights Digital Marketing Advice

95% of Facebook posts ignored by brands - Smart Insights Digital Marketing Advice | DV8 Digital Marketing Tips and Insight | Scoop.it
Why are brands killing the Facebook conversation? June 2012 update - a new service for benchmarking Facebook customer service: On June 20th at LeWeb, S. Marketing topic(s):Customer service and support, Facebook Marketing.
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

A Cheat Sheet for Building High Ranking Authority…Without Cheating

A Cheat Sheet for Building High Ranking Authority…Without Cheating | DV8 Digital Marketing Tips and Insight | Scoop.it

Find in this article Neil Patel tips and tricks to define the way to build High Ranking Authorithy without cheating

more...
No comment yet.
Rescooped by Firas Ghunaim from Marketing Strategy and Business
Scoop.it!

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from article:

"Are you wondering how to best use the Facebook Timeline features?

The right steps can capture the attention of your fans and potential customers.

What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.

 

To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.

 

#1: Pin a Post

A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.

 

Here are a few simple ideas to help you decide on the best pinning strategies for your business.

You can use a pinned post to build your fan base and/or your email list. Offer something of value in exchange for the Like or a fan’s name and email.

 

Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome!

 

The next time you are promoting a webinar, teleclass or any online or offline event, use an image as your promotional banner and pin it to your page.

 

#2: Highlight a Post

A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.


Here are a few smart strategies to help you make the most of your highlighted posts.

Highlight your customer testimonials...

Use highlighted posts to explain a new service or program to your fans and create multiple images to roll out over a designated period of time to grab your fans’ attention.

 

#3: Create Milestones

Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.


Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.

Also make sure to include a call to action with a link to more information in your milestone...."

 

Read full article here: http://j.mp/Lwh5Nh



Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Firas Ghunaim from SM
Scoop.it!

6 Ways to Gamify Your Facebook Marketing

6 Ways to Gamify Your Facebook Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it
As marketing on Facebook pages grows, so does the interest in using gamification. Here are six ways to use it.

Via Khaled El Ahmad
more...
No comment yet.
Rescooped by Firas Ghunaim from Social Media Content Curation
Scoop.it!

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute

6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marketing Institute | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from the article:

 

During the past six months there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting.

While content curation is nothing new, the rise in the use of mobile devices is changing when, where, and how we read internet content.

 

Content shifting:

Mobile devices are allowing people to break free from the computer desk and shift both the physical environment and the time in which they read or consume content.

This content shifting can be as simple as using tools like Evernote’s Clearly on a web browser.

Apps such as Pocket and Instapaper allow us to save articles discovered on a desktop computer to read later on any internet-connected device.

 

Sifting through the glut of information:

Many social media platforms have taken on the role of content curators, developing algorithms in an attempt to help us weed out the information we don’t want and present us with the information we do. This has been evidenced through a variety of changes in the Facebook Timeline, the #Discover tab on Twitter, and social search results in Google.

 

The latest wave of content shifting applications also curate and reformat articles to gear them toward our personal interests, fundamentally changing the reading experience as they do so. Programs such as Flipboard and Zite gather content from RSS feeds, Twitter, and Facebook streams and present it in a mobile-friendly magazine format.

 

Tips to optimize for content shifting and content curation:

1. Incorporate calls to action directly into the text...

2. Optimize for mobile...

3. Capitalize on compelling images...

4. Write strong headlines, lead paragraphs, and meta descriptions...

5. Maximize social media sharing...

6. Publish and promote quality content...

 

Each element and tip is analyzed with more information. Read full article here: http://j.mp/LmZpjT

 


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

7 Examples of Marketing Magic Using Facebook Fan Pages

7 Examples of Marketing Magic Using Facebook Fan Pages | DV8 Digital Marketing Tips and Insight | Scoop.it
Though it’s important to register an account on multiple social media platforms, companies must do more than simply maintain a steady presence and gradually grow their followers. ...

Via Jean Cruz
more...
No comment yet.
Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

KLM: A Company That 'Gets' Social Media

KLM: A Company That 'Gets' Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it
As one who is always professing the benefits of social media for company/brand X--when done properly of course--it's always refreshing to come across a company that "gets it." There is no doubt there are plenty that don't get it, however.

Via Jean Cruz
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

If This Isn't the Best Phone Stand Ever Created By Mankind, I Don't Know What Is

If This Isn't the Best Phone Stand Ever Created By Mankind, I Don't Know What Is | DV8 Digital Marketing Tips and Insight | Scoop.it
"Dear Gizmodo," the email started, "I would like to introduce our new product." I could have never imagined that such a neutral phrase was hiding the best phone stand ever created by mankind, one that can store your headphones and act as a keyring...
more...
No comment yet.
Rescooped by Firas Ghunaim from "Social Media"
Scoop.it!

Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined | DV8 Digital Marketing Tips and Insight | Scoop.it
Of the top 10,000 websites, 24.3% have official Facebook home page integration. If you include all other links to Facebook, almost half of these top home pages link to Facebook, with 7.3% using the official Like button, according to new research.

Via Jose H. Flores
more...
No comment yet.
Rescooped by Firas Ghunaim from "Social Media"
Scoop.it!

The Art of Opening Social Conversations

The Art of Opening Social Conversations | DV8 Digital Marketing Tips and Insight | Scoop.it
Are you unwittingly shutting the door on your customer social media conversations? Here's a guide to help you find out!

Via Jose H. Flores
more...
No comment yet.
Rescooped by Firas Ghunaim from Content Curation World
Scoop.it!

Curation vs. Blogging: The Difference Is In The Focus

Curation vs. Blogging: The Difference Is In The Focus | DV8 Digital Marketing Tips and Insight | Scoop.it

Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?

The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.  

 

Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.

 

Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.


Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.

 

This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.

 

...

 

Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.

 

But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.

 

And rather than stumbling into items, they continually seek for specific items.

 

The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.

 

While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."

 

Rightful. 8/10

 

Full article: http://www.kitsch-slapped.com/2012/06/facts-questions-on-blogging-curating-collecting/ ;


Via Robin Good
more...
Robin Good's comment, June 19, 2012 4:21 PM
Thank you Deanna for writing it!
AnneMarie Cunningham's curator insight, March 14, 2013 2:13 PM

another explanation of curation

Everett Hudson's comment, March 22, 2013 10:50 AM
you have great ideas. more please!