DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
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How Does Social Media Affect Your Local Community? [CONTEST]

How Does Social Media Affect Your Local Community? [CONTEST] | DV8 Digital Marketing Tips and Insight | Scoop.it
With Social Media Day coming up on June 30, 2012, we want to hear how social media is affecting your local community. (RT @mashable: How Does Social Media Affect Your Local Community?
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The Ultimate Guide To Marketing With Infographics (With PDF) | CMO.com

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them.
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | DV8 Digital Marketing Tips and Insight | Scoop.it
The classic sales funnel has long been used to describe website development strategy.
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Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today

Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
google small business solutions...
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Why We Hate Giving Feedback - and How to Make It Easier - Forbes

Why We Hate Giving Feedback - and How to Make It Easier - Forbes | DV8 Digital Marketing Tips and Insight | Scoop.it
Over the past two decades, my colleagues and I have coached and trained thousands of people to be better managers and leaders.  We’ve asked many of them what they consider the most difficult part of being a manager, and almost without exception...
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Facebook Marketing Tips for Business Owners - Green Hosting | Website Hosting | Green Web Hosting - GreenHostIt

Facebook Marketing Tips for Business Owners - Green Hosting | Website Hosting | Green Web Hosting - GreenHostIt | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook Marketing Tips for Business - we have compiled a list of marketing tips - Website Hosting, Green Hosting (RT @GreenhostIt: Use the Photo Strip at the top of your Facebook page to market your business http://t.co/V7VZpxCl...
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13 Examples Of Positive Impact Of Combining Photos With Social

13 Examples Of Positive Impact Of Combining Photos With Social | DV8 Digital Marketing Tips and Insight | Scoop.it

If you are curious of why Facebook bought Instagram for so much money or why Pinterest is worth so much money... the answer is our societies shift to attraction to photos is the age of information over-load.  Also, we have been hard-wired to visual communication since our cave-man days.  Here are 13 great examples of how and why adding strategic photos to social media can help your marketing.

Ken Morrison

Social media photos: how to expand your social media presence with photos that attract and engage readers.


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Ken Morrison's comment, June 19, 2012 1:25 AM
Thank you for the rescoop. I am happy that I found your site. I am sure that I will return!
Ken Morrison's comment, June 23, 2012 12:32 AM
Thank you for the rescoop. It looks like you have a great site here.
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Godot Arrives: Google+ Grows 37%, Traffic Passes Pinterest, LinkedIn

Godot Arrives: Google+ Grows 37%, Traffic Passes Pinterest, LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it

According to Hitwise, Google+ has grown by 37% in the past couple of weeks. The introduction of Google+ Local could have something to do with the increased activity. This community is steadily growing and will continue to do so as long as Google keeps adding new features to it. It will be interesting to see where Google+ ends up a year from now. -- Google+ may not be as big as Facebook yet. But it is growing fast.



***** Godot party of two your table is ready. Marty

 


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Facebook Advertising vs. Google Display Network #Infographic

Facebook Advertising vs. Google Display Network #Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

How Much Is Facebook Really Worth?


With Facebook's upcoming IPO – currently scheduled for this Friday, May 18 2012 -- Wordstream have put together this Infographic based on Data from their own Advertising Perspective.

 

This is a specific comparison of the Display Advertising capabilities of Facebook against only the Display Advertising component of Google's business, which makes up roughly 20% of Google’s total advertising business.

Criteria including advertising reach, ad performance, revenues and growth, ad formats, and targeting options

 

The Google Display Network allows advertisers to place contextual ads on a network of sites across the Internet (including Google properties like YouTube, Blogger and Gmail as well as over 2 million other participating sites), rather than in the search results.

 

Results of The Study Include: http://bit.ly/J7wQst ;

 

#Facebook and Google both have huge potential reach, with Facebook boasting 845 million monthly active users and Google owning the world’s largest online display advertising network.
#The average click-through rate (CTR) of an ad on the Google Display Network is 0.4% – almost 10 times as high as the typical Facebook ad. Average CTR on Facebook is under 0.05%, about half the industry average for online banner ads. At the same time, costs per thousand impressions on Facebook are climbing.
#The Google Display Network offers twice as many ad formats as Facebook, including in-video ads, mobile-game ads, support for industry-standard image ads, and more.
#Facebook does not yet support mobile advertising and has more limited targeting options than Google.

 

The comparison suggests that Google currently offers advertisers more value in terms of both options and results for advertisers, and that Facebook has a lot of catching up to do to provide advertisers with the best possible advertising solutions.


“So far, Facebook’s advertising platform hasn’t kept pace with the explosive growth of its social network, and it remains to be seen if CEO Mark Zuckerberg even wants to focus on advertising as a source of revenue. In his 2,500+ word letter to shareholders this month, he mentioned advertising just once,” said Larry Kim - http://bit.ly/J7x0Qy , Founder and CTO of WordStream.

Download / Embed here: http://bit.ly/J7xbeE ;


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Facebook vs. LinkedIn – 10 B2B Marketing Resources + #Infographic

Facebook vs. LinkedIn – 10 B2B Marketing Resources + #Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

LinkedIn? Facebook? Which is better for B2B marketing? To help you make an informed decision, here are 10 resources making a case for each platform. http://bit.ly/Ln2PGS  

 

Unbounce and Bop Design have created a new Infographic that shows the strengths of both social media sites. Facebook is the most popular site, but Linkedin is more focused on professional content.

 

If you’re looking for a place to do B2B, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new business leads.

 

Some stats:

 

»» 61% of LinkedIn users use it for industry networking; 55% use it for networking with co-workers 

»» 55 million. Number of LinkedIn users in the US; 22.5 million are aged 35-64

»» 326 million. Number of minutes spent on LinkedIn each month by US users

»» 155 million. Number of Facebook users in the US; 51 million aged 35-64

»» 41% of people marketing on Facebook got a customer this way

 

Thought leadership is the top use for social media among B2B marketers

 

Ultimately there are benefits to having a presence on Facebook and other sites too.

 

Original Article: http://bit.ly/Ln2PGS ;


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20 Tips To Avoid Being A Social Brand Gone Wrong!

20 Tips To Avoid Being A Social Brand Gone Wrong! | DV8 Digital Marketing Tips and Insight | Scoop.it

Online Social Brands Gone Bad. Are you one of them? It takes 6-7 brand impressions before someone will remember your brand?

 

Every brand impression counts. What brand impressions are you leaving with your audience?

 

 20 Tips To Rock Your Online Social Brand Starting Now!

1. Know your business. Who are you? What are you? Why does your brand exist? What value do you offer your customers, community, audience, partners? What are your objectives, goals and measurements to track results?

 

2. Know your customer. Who are your current customers? Who are your dream customers? Partners? Community? Industry influencers? You must get in the head of your audiences so that you can best provide them relevant value and inspire them to connect with you in a meaningful way.

 

3. Know the conversations. What are the current conversations about you? Is the sentiment positive or negative? How frequent are the conversations? Where are they happening? Who is having them?

 

4. Pick 3. When starting out with new clients who need a brand overhaul but want to keep it simple we use our “Pick 3″ methodology.

Pick your 3 top audiences. Pick their top 3 pain points in life or business. Identify 3 ways you can help each of them Map your services to each of the 3 audiences and their needs Map your brand, service and value proposition messages to each of the 3 audiences and needs

 

5. Pick the top 3-5 words you want people to feel when they come in contact with your brand? Do you want them to feel empowered? Inspired? Peaceful? Trust? Energetic? Hungry? Fulfilled?

 

These 3 words can be the driving force behind your brand development.

6. Is your brand still relevant? Or could it use a refresh? Ask yourself these questions:

Does it still represent you, your organization and the services you offer? Does it speak in a language your audience can understand. Do the words use sound like mumbo jumbo or have meaning to your audience? Do people understand what you do and why they should care? Do you wish people would know what you are really about? How you can help them? Does your brand inspire your audiences to connect and engage with you? Is your head exploding with ideas but you just can’t seem to get them executed?

 

7. Get feedback from outside the C-Suite or corner office. 8. Brand is more than a logo or tagline. Developing an online brand requires more than simply grabbing your logo and using it as an avatar on every social platform. Your brand is everything about you. From the logo, colors, tagline, Twitter background, Facebook Timeline Cover, blog header, website integration with the blog to the way your receptionist answers the phone.

 

9. The digital execution of your online brand is not a replica of your offline brand


10. Focus on consistency. Because it takes at minimum 6-7 brand impressions for someone to remember your brand, every impression counts.

 

11. Be human. You are not your logo. Have real conversations that are not scripted. Let people get to know the human side of your business, not just the digital execution.

 

12. Be available. Half of online social brand success is simply being available. Be available to respond, answer questions.

 

13. Get real on your current team’s skills.  Do you have the right skillset internally to execute an online brand that will rock your social ecosystem? 

 

 14. Acknowledge the social ecosystems are not waiting for you to join. The social networks are already crowded, loud, filled with spammers. You must rise above the noise and find a way to inspire and connect with your audiences and markets better than the rest of them. Focus on providing content that helps them reach their goals and resonates with where they are in life and business.

 

15. Develop a social media policy

What can employees communicate about? When should they not communicate about a specific topic, product or event? What tone of language should they use if using or engaging with one of your brand social profiles or platforms? What is your policy for Twitter accounts? If you are helping them build a following on Twitter, who owns it? What happens when the employee leaves? What social networks are prohibited at work or outside of work? I What is acceptable use of photos being posted to social networks? What is the escalation procedure should something go bad? Who, when and how should it be escalated? What are the consequences if an employee behaves in a manner that is in conflict with the policy? What is your policy for customer and community support via social media

 

16. Share your social media policy wide and deep. Share internally with all employees, contractors and vendors. Share an external ready version with clients, partners, and stakeholders.

 

17. What process, tools, and measurement systems will you use to proactively monitor and manage your brand reputation? Proactively managing your brand is as important if not more important than your logo! Don’t ignore this very important step.

 

18. Take your community along for the ride as you learn, grow and succeed in brand development. If you are launching a new business, refreshing your brand or even doing a complete overhaul, engage your community. Involve them in the process Conduct surveys, polls, focus groups leveraging the social networks and tools. If you engage them then they will be part of what build you.

 

19. Earn the right to talk about yourself. 

 Remember, it’s better to earn their Facebook like, retweet, or share. It’s what happens after the Facebook like that matters most! 

 

20. Don’t over complicate it. 

 Set your priorities, know your market, know how you can help them and execute!

 

Remember, your goal should be to provide a consistent, inspiring and engaging brand experience at every touch both online and offline.

 

By Pam Moore - http://bit.ly/L2Ah1J

Source: http://bit.ly/L2AvWK


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10 Things You Should Tweet

10 Things You Should Tweet | DV8 Digital Marketing Tips and Insight | Scoop.it

There's no magic formula for how to use Twitter to promote your business.

There's a real etiquette to doing business in 140 characters.

 

And unlike when you tweet as an individual, it means no random thoughts, photos of your last four meals, political rants, or too much information about your digestive issues, sex life, and drinking binges.

Hopefully you already knew that.

 

So what should you tweet?

If you become a respected member of the Twitter community, you can throw in messages directly related to your products or services, but those need to be counter-balanced by tweets completely unrelated to your sales efforts. 

 

There is no single formula that is guaranteed to work, but here are 10 things you should try:

 

1. The "I found this amazing article I think you'd love" tweet

Links to articles that would be of interest to your target audience

2. The "there are human beings behind our brand name" tweet

Designed to humanize your company

3. The "twitter-only promotion" tweet

Everybody loves a deal

4. The "promote our favorite charity" tweet

Remember, social media is social. We are all part of a greater community

5. The "we're listening to you" tweet

When there is a real issue or if a person has a specific question, you need to address it quickly and honestly

6. The "sharing our great content" tweet

Have some unique thoughts or perspectives, tweeting is a great way to get your expertise in front of a large audience

7. The "we're proud as hell" tweet

Broadcast some great Company news

8. The "we found this to be hilarious and hope you do as well" tweet

Sharing humor with your target audience (via links) not only humanizes your company, it gives your followers a reason to seek you out

9. The "we are on top of industry trends" tweet

Links to the latest studies, trends, breakthroughs and advances. This serves the dual purpose of providing interesting content and proves to your audience you are serious about staying ahead of the curve

10. The "none of the above" tweet

Twitter is all about being creative, useful and engaging

 

As with any other marketing efforts, pay close attention to how your followers respond to you tweets.

Which ones are getting positive feedback (retweets, etc.)?

Which ones are being ignored?

Which ones are getting you negative feedback?

The answers to these questions might surprise you, so be prepared to tweak your tweets.

 

By Jon Gelberg - http://bit.ly/MwrPtK

Source: http://bit.ly/Mws3AV


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maxOz's comment, June 14, 2012 4:33 AM
Rui Thank You for sharing
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Facebook vs. Google+: A Guide To Brand Pages - #Infographic

Facebook vs. Google+: A Guide To Brand Pages - #Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match?

 

 But as the social networking service approaches its first birthday with 170 million-plus users, it seems that the question merits more than a simple ‘yes’ or ‘no’ answer. And through countless arguments as to whether Google+ is or is not a “Ghost Town,” one thing has become apparent: these two social network giants have amassed very different followings.

 

When it comes to personally connecting with old friends and scattered family members, Facebook is still the reigning champion

 

But comparison of the two networks in January uncovered an interesting trend that still appears to hold true: many business pages (and particularly those that relate to technology) are thriving on Google+ – in some cases even more so than on their corresponding Facebook pages. Google+ seems to have attracted a smaller but highly tech-savvy crowd, and the conversation reflects as much.

So what do you need to know as a B2B marketer?

While Google+ doesn’t have (and may never have) the numbers that Facebook has in terms of users and engagement, the type of engagement that occurs in the Google+ setting may actually make it a choice outlet for your marketing messages.

The following Infographic, highlights some of the key differences between Google+ and Facebook pages and sharing a few tips on formulating a marketing strategy for each.

 

By Molly Hoffmeister – http://bit.ly/MNfdKR

Source: http://bit.ly/PA4cjX


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maxOz's comment, June 21, 2012 11:38 AM
Thank You Rui for sharing, all the best Michele
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15 Social Media Marketing Frustrations And Challenges: What Are Yours? | Jeffbullas's Blog

15 Social Media Marketing Frustrations And Challenges: What Are Yours? | Jeffbullas's Blog | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media marketing has emerged as a powerful new tool in recent years that continues to be integrated into companies marketing communications plans.
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Why Social Media Savvy Companies Can Charge More

Why Social Media Savvy Companies Can Charge More | DV8 Digital Marketing Tips and Insight | Scoop.it
A new study suggests that customers are willing to pay a higher premium for great customer service via social media.
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How To Tell Google To Send You More Visitors WITHOUT A Lot Of Complicated SEO

How To Tell Google To Send You More Visitors WITHOUT A Lot Of Complicated SEO | DV8 Digital Marketing Tips and Insight | Scoop.it
Wouldn’t you like Google to start sending crowds of people to read your website? Of course, by sharing your posts on social media, you’ve already taken one of the most important steps.
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The Discipline of Listening

The Discipline of Listening | DV8 Digital Marketing Tips and Insight | Scoop.it
As the up-and-coming vice president and CEO candidate for a Fortune 500 technology corporation sat before the CEO for his annual review, he was baffled to discover that the feedback from his peers, customers, direct reports, and particularly from...
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11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source

11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source (11 Social Media Marketing Gurus Revealed Best Traffic Source http://t.co/wVW9BoCp via @KISSmetrics #socialmedia...)...
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Alan Turing Google Doodle: Turing Machine Codebreaker Logo Honors Father of Computer Science

Alan Turing Google Doodle: Turing Machine Codebreaker Logo Honors Father of Computer Science | DV8 Digital Marketing Tips and Insight | Scoop.it
Today, Google celebrates what would have been Alan Turing’s 100th birthday with an interactive HTML5 logo that simulates the Turing Machine. Turing, persecuted because he was gay, was a wartime codebreaker and is the father of modern computing.
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5 Social Media Marketing Myths: Busted! - Huffington Post (blog)

5 Social Media Marketing Myths: Busted! - Huffington Post (blog) | DV8 Digital Marketing Tips and Insight | Scoop.it

5 Social Media Marketing Myths: Busted!Huffington Post (blog)While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these ...and more »...

 

***** Yes I've busted one or two of these myths myself (lol). Marty


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#SEO Is More Important Than Social Media [INFOGRAPHIC]

#SEO Is More Important Than Social Media [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media seems to be engulfing us nowadays both online and off-line.
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How People Spend Their Time Online #Infographic

How People Spend Their Time Online #Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Here is another great Infographic from Go-Gulf, that explores how people around the world split their time across different online activities.

 

Social networking activities win a clear lion’s share of people’s attention with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month.

 

If that’s true of every one of the platform’s 901 million worldwide users, Facebook now accounts for almost 800,000 years of human time every month.

Of particualr note is that location-based services are currently the fastest growing area of interest.

 

Download or Embed here: http://bit.ly/JaJDcR ;


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B2B Marketers: 53% Will Be “Intensely Engaged” In Social Media Marketing By 2013

B2B Marketers: 53% Will Be “Intensely Engaged” In Social Media Marketing By 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

Social Media is Now Mainstream for B2B Marketers, and a new Study from BtoB looks at the demand for LinkedIn, Facebook, and Twitter -- and how Marketers are using each platform effectively.

 

The Study - http://bit.ly/JHXg0U - also looks at which traditional marketing channels are receiving smaller allocations as money is increasingly directed toward social efforts.

 

In 2012, nearly one-third (32%) of marketers are “very” or “fully” engaged in social marketing, up significantly from 21% back in 2011.

By 2013, 97% of marketers will be involved with social media to some degree, while the majority (53%) will be “intensely engaged” in social media marketing.

What are the most-used channels for B2B marketers using social media? http://bit.ly/JHXzc3 ;

LinkedIn (83%); Twitter (80%); Facebook (79%);
YouTube (60%); Blogging (50%)

 

The story changed when respondents were asked which channels were most important for their social media efforts:

 

LinkedIn remained in the lead with 30%, but Blogging came in second (20%) followed closely by Facebook (19%) and Twitter (16%).

 

How much of traditional media spending is being allocated toward social media marketing?

 

Nearly three-quarters of Marketers are moving “as much as 10%” of their traditional media budget allocations toward social, according to BtoB. And a majority of Marketers (56%) are moving marketing dollars from paid search into social marketing.

 

The main obstacles to social media marketing included:

#Lack of resources (70%)
#Poorly defined success metrics (57%)
#“Lack of knowledge about social media” (44%)
management resistance (22%)

 

Original Post: http://bit.ly/JHXzc3 ;


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12 Keys To Success On Twitter

12 Keys To Success On Twitter | DV8 Digital Marketing Tips and Insight | Scoop.it

Twitter Provides Leverage

This is Twitter’s biggest and best advantage.

 

Social media allowed the word “viral” to be associated with marketing rather than the great plagues of the last few centuries. It has enabled the localised and physical word of mouth to now become “world of mouth”.

 

Social media with its exponential multiplier effect is the amplifying agent that marketers used to dream about. Many business owners still do not understand the global multiplying effect to word of mouth that it brings.

 

In human history there has been no better opportunity to publish and promote your content.

 

12 Keys to Success on Twitter

1. Size matters on Twitter

A large Twitter following provides scale and leverage to market your business, blog or website.

2. Build a targeted tribe on Twitter

This is where it starts to scale when you not only have a big following but a tribe that wants to hear what you have to say and links that take them to valuable content that they want to read and view, whether it is yours or another trusted source.

3. Tweet “evergreen” content

Online your content defines you.

The challenge for many is coming up with the ideas for tweets and the content that they lead to.

 Aim to educate, entertain and inspire and not just inform

4. Include links to liquid and contagious content

Tweeting great content is essential.

If you want people to share you then you need to make your content compelling and contagious.

It must do one of 4 things, inform, educate, inspire and/or entertain.

5. Tweet multimedia content

 Think multi-media tweets such as videos, SlideShare presentations, podcasts, images and photos

6. Visual tweets are vital

It is the increasingly important communication technique of getting your message across via visual formats and media.

7. Automate Twitter

Jeff Bullas principle on this is to “automate the content distribution but not the conversation“. 

Two tools are Twitterfeed.com and Social Oomph Professional saving 60-70 hours a week

Productivity  tool #1. Socialoomph

Productivity  tool #2. Twitterfeed

8. Learn the art of the Twitter headline

 Your headline is the start of the seduction. It applies to all of your content but on Twitter it is vital

9. Tweet to all your social network accounts

Don’t miss a chance to get your content and brand where your customers hang out.

 “Be Seen Everywhere” Tweet links to content that is published to the major social networks in a variety of formats.

10. Tweets should have a home

Your Twitter account should link to a home that you own. You should also be tweeting links to take people to that hub (it could be a blog or a website). Don’t build your home portal to the web on someone else’s platform. Build your own foundation and hub. This should be a blog with your domain name and that is self hosted.

11. Tweet with purpose and passion

This will provide the focus and the why for building an online brand in your category of choice.

Many of us have many things we love but you will need to choose the topic area for your Twitter account and blog and stick to it

12. Be relentless

You need to be relentless in the production of content to tweet and the use of Twitter to market and distribute that content.

One tweet at a time ...

 

By Jeff Bullas - http://bit.ly/AsKklN

Source: http://bit.ly/Lmjhng


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Best Times To Tweet Or Post To Facebook - #Infographic

Best Times To Tweet Or Post To Facebook - #Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

There are few resources better than bitly for monitoring click-through rates for content shared.

So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs –“Time Is On Your Side” - http://bit.ly/LQmuOH .  

 

Raka created this Infographic highlighting bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site).

 

Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data [ Based on EST].

 

But why read words when you can look at pictures?

Here’s the best-time-to-tweet-or-post-to-Facebook Infographic created by digital agency Raka with data provided by bitly

 

By Raka - http://bit.ly/LQlpq6

Source: http://bit.ly/LYJXJW


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maxOz's comment, June 15, 2012 4:36 AM
Thank You Rui for sharing, have a great weekend cheers Michele
maxOz's comment, June 15, 2012 8:26 AM
Thanks Ajit for sharing, cheers Michele