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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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New Social Content Sharing Network From The Founders Of Twitter - Business 2 Community

New Social Content Sharing Network From The Founders Of Twitter - Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
New Social Content Sharing Network From The Founders Of TwitterBusiness 2 CommunityNews broke recently that Twitter founders Evan Williams and Biz Stone had launched a new social media network centered around something we really love: sharing...
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Taking the Air out of the Social Ecommerce Myth - EcommerceBytes (blog)

Taking the Air out of the Social Ecommerce Myth - EcommerceBytes (blog) | DV8 Digital Marketing Tips and Insight | Scoop.it
EcommerceBytes (blog)Taking the Air out of the Social Ecommerce MythEcommerceBytes (blog)Being a cynic by nature, I've never been fully convinced that any of the "Big Three" social media tools was effective in driving traffic to product sales.
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The Anatomy of a Solid Content Marketing Strategy

The Anatomy of a Solid Content Marketing Strategy | DV8 Digital Marketing Tips and Insight | Scoop.it
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in...

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Pinterest The New Search? The World Revolves Around Images So ..

Pinterest The New Search? The World Revolves Around Images So .. | DV8 Digital Marketing Tips and Insight | Scoop.it

Marty Note
The world does revolve around images and images as new search fabric is an interesting semantic web idea.  I already see considerable traffic on ScentTrail Marketing from images. What if we start there and work backwards? Images are going to have to be matched well to their story OR include words to connect direclty to the story (2nd being a more likely trend). 


Via Kelly Lieberman, Martin (Marty) Smith
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STEVE AND COKIE ROBERTS: Social media change rules of engagement - Herald Zeitung

STEVE AND COKIE ROBERTS: Social media change rules of engagement - Herald Zeitung | DV8 Digital Marketing Tips and Insight | Scoop.it

STEVE AND COKIE ROBERTS: Social media change rules of engagementHerald ZeitungSTEVE AND COKIE ROBERTS: Social media change rules of engagement. Story · Comments. Print: Create a hardcopy of this page; Font Size: Default font size: Larger font size.


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The Ultimate Guide To Creating Viral Content

The Ultimate Guide To Creating Viral Content | DV8 Digital Marketing Tips and Insight | Scoop.it
Many marketers have been quick to point out that it is impossible to create viral content and that virality is not a product in itself but an effect. But Is That True? Is It Possible To “Create” Viral Content?
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Five lessons learned from Digg's rise and fall

Five lessons learned from Digg's rise and fall | DV8 Digital Marketing Tips and Insight | Scoop.it
Social news site Digg was once one of the most popular services on the internet.
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Email Marketing as the Most Effective Marketing Strategy | Philebrity ...

Email Marketing as the Most Effective Marketing Strategy | Philebrity ... | DV8 Digital Marketing Tips and Insight | Scoop.it
If you think that to deal with marketing strategies to make sure that your business can be well developed is annoying, you should stop thinking that way.
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Email Marketing Tips Infographic | Celframe ® Blogs

Email Marketing Tips Infographic | Celframe ® Blogs | DV8 Digital Marketing Tips and Insight | Scoop.it
Email marketing isn't something to be done without experience or at least some advice on the possible pitfalls of this niche marketing tactic. This infographic provides some simple and effective tips for email marketing.
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How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today

How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it

Some interesting information in here, much of it in the "here's an idea" category. Bottom line: figure out what you need to measure and go measure it. Also some ideas for content generation to get eyeballs and fans.


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11 Goal Hacks: How to Achieve Anything

11 Goal Hacks: How to Achieve Anything | DV8 Digital Marketing Tips and Insight | Scoop.it
Goal-setting research on fantasising, visualisation, goal commitment, procrastination, the dark side of goal-setting and more…...

 

We're all familiar with the nuts and bolts of goal-setting. We should set specific, challenging goals, use rewards, record progress and make public commitments (if you're not familiar with these then check out this article on how to reach life goals).

 

So how come we still fail?

 

This psychological research suggests why and what mindsets should help us reach our goals.


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Viral Philanthropy: The Impact of Crowdsourced Compassion

Viral Philanthropy: The Impact of Crowdsourced Compassion | DV8 Digital Marketing Tips and Insight | Scoop.it

Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind.  Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were.  -Ken


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Charity WIlls's curator insight, April 18, 2013 11:26 AM

The Impact of Crowdsourced Compassion

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Social Media Engagement and Best Timing to Share Infographic

Social Media Engagement and Best Timing to Share Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it
Are you getting the most out of your social media presence? Check out this infographic to get more engagement and what your profile engagement soar!
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The most important question in email marketing - iMedia Connection

The most important question in email marketing - iMedia Connection | DV8 Digital Marketing Tips and Insight | Scoop.it
iMedia ConnectionThe most important question in email marketingiMedia ConnectionLast month I wrote about the two most important words in email marketing. This month, I am turning my attention to the most important question in email marketing.
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Earned Media

Earned Media | DV8 Digital Marketing Tips and Insight | Scoop.it
Earned media is on the rise as marketers scrutinize the effectiveness of traditional paid media.

Marketing plans have always juggled some form of paid media (buying an ad), owned media (building a web site or store), and earned media (coverage in press or word of mouth). But the lines have blurred between these three forms of media. Some ad agencies have started hiring Earned Media Directors. Some PR agencies have started placing media buys.

The best paid media generates earned media .Tom Fishburne found this media chart useful, as it shows  the integrated commingling of Paid, Owned, and Earned Media.

The net result of this blurring is that we have to earn ALL of our media more.

 

By Tom Fishburne. http://bit.ly/NDlgXT

Source. http://bit.ly/P3gX6W


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maxOz's comment, September 9, 2012 6:31 AM
Thanks Alessio Enjoy your Weekend! xxx
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5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags | DV8 Digital Marketing Tips and Insight | Scoop.it
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.

1. Seek Business-Specific Conversations

Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.

And  if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

2. Keep it Simple and Consistent

a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.

b. Don’t weigh your tweets down with excessive hashtags.  Use a thoughtful, precise selection of 1-2 hashtags per tweet

3. Create Your Own Hashtag

Brands both large and small choose to create their own hashtags for several reasons.

Hashtags are a great way to generate buzz around a marketing campaign. 

Or turn to Twitter when launching a contest, another great marketing tactic for your brand.

Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place

 Get creative!

4. Organize Social Dashboards by Hashtag

One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.

5. Take Advantage of Follow Friday

The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.

Craft  #FF tweet s as follows:

Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF

Tip: consider making  a themed  list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.

Many choose to support only one or two people per #FF tweet, which is a more personal approach.

You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.

 

If you are new to Twitter and #Hastags then you may wish to refer to these articles

HOW TO: Get the Most Out of Twitter #Hashtags. http://bit.ly/TGRyT2  

Twitter's  Introduction to #Hashtags . http://bit.ly/TGRyT2

Ultimate Guide to Twitter Hashtags. http://bit.ly/Qy9pue

 

By Stephanie Buck. http://bit.ly/Qy8gmn

Source. http://on.mash.to/TAn1Ia


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How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today

How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
How do marketers determine social media ROI?  This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment.
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Create a Social Media Optimized Youtube Player for your Site

Create a Social Media Optimized Youtube Player for your Site | DV8 Digital Marketing Tips and Insight | Scoop.it

Leverage the full Social Potential of your Videos

Why miss out on opportunities to grow your social media outlets with each video you produce?

Grow Your Youtube Subscribers
Increase Fans on Facebook
Expand Your Twitter Reach
Get more video views


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10 Predictions For The Future of Marketing | B2B Marketing Insider

10 Predictions For The Future of Marketing | B2B Marketing Insider | DV8 Digital Marketing Tips and Insight | Scoop.it
So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?
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Smart Strategies To Use Email Marketing Right now | kkr-fans-news ...

Smart Strategies To Use Email Marketing Right now | kkr-fans-news ... | DV8 Digital Marketing Tips and Insight | Scoop.it
Email marketing might be a business's good friend. It will also help you communicate with customers, offer them special offers and upgrade them about new items. Understanding how to launch a powerful email marketing ...
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The Actions, Motivation and Influence of Brand Advocates [INFOGRAPHIC]

The Actions, Motivation and Influence of Brand Advocates [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

I selected this post by  Eric Melin from Spiral16  because creating word of mouth through brand advocates is one of the outcomes we all want to have through our activity on social networks. Here are some findings and good suggestions to help you, find, create and activate brand advocates. Infographic and findings from BzzAgent.. You can also download an eBook with more information on this topic.

 

Excerpt:

 

"Brand advocates are genuine. Out of that authentic passion for your brand comes content, recommendations, and a lot of sharing"

 

Here are some findings from BzzAgent

 

**Brand advocates are 83% more likely to share information about a product than typical web users

 

**50% more likely to influence a purchase

 

**75% more likely to share a great product experience and 3 times more likely to shre product opinions with someone they don't know

 

Here are some tips to help you find brand advocates and activate them?

 

**Listen - Use keywords that normal people would use to talk about your product, product category or brand. On what websites are people talking about you?

 

**Analyze the tone and sentiment of conversation. Is it positive or negative?

 

**What topics are they bringing up?

 

**Let your audience determine the social media outreach campaign you create

 

**Everything you do going forward should be based on the social media data you're brining in.

 

**What kind of communication will they respond favorably to?

 

**Do you need to pass valuable customer info on to product development?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/Lc81Ik]

 

Infographic from BizAgent


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16 Fresh Conversion Optimization Resources You Shouldn’t Miss

16 Fresh Conversion Optimization Resources You Shouldn’t Miss | DV8 Digital Marketing Tips and Insight | Scoop.it
CRO shan't be ignored. It's one of the most effective ways a web based business can grow profits.

 

3 simple buzz words or a contemporary business necessity? First, you need to know what it means – it’s tuning your site to the desires and needs of your customers, btw.


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7 Reasons Why I Can’t Do “Free”

7 Reasons Why I Can’t Do “Free” | DV8 Digital Marketing Tips and Insight | Scoop.it
7 Reasons Why I Can’t Do “Free” | Do Good Shit, Be Happy...

 


Via LadyKhadija Amatullah, Maria Cristina Terenzio
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