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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
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Would you Give Your Fake Friend up to the Facebook Police?

Would you Give Your Fake Friend up to the Facebook Police? | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook is asking users to report friends that use a fake name on the site.
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7 Best Ways to Promote Your Business on Linkedin | Social Media Today

7 Best Ways to Promote Your Business on Linkedin | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
LinkedIn is a network for connecting professionals across the globe. Despite the changes in the social media arena, LinkedIn has thrived, growing tremendously at a rate of two new users per second.
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Inbound Marketing Implementation Process | SM

Inbound Marketing Implementation Process | SM | DV8 Digital Marketing Tips and Insight | Scoop.it
Infographic showing the basics of the Inbound Marketing Implementation Process.
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20 Ways to Measure Digital Marketing Success

Here are 20 ways to measure your success in digital marketing.
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Why Your Business Needs to Be On Instagram | Business 2 Community

Why Your Business Needs to Be On Instagram | Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
INSTAGRAM PASSES 100 MILLION USERS It is no surprise that Facebook bought Instagram because the growth in smart phones, new users of video and photo apps, and (RT @SheWritesaLot: Why Your Business Needs to Be On Instagram by @GrowMap
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Social Media at Work - [Infographic] | Social MagnetsSocial Magnets

Social Media at Work - [Infographic] | Social MagnetsSocial Magnets | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media at Work - Is it good or bad for business? Get our take and see if your business has the right social media policy.
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62 Digital Resources You May Have Missed

62 Digital Resources You May Have Missed | DV8 Digital Marketing Tips and Insight | Scoop.it
Wow, is the week over already? It seems like only yesterday we were upgrading our iPhone software to iOS 6.
Perhaps you skipped the update altogether, and decided to camp out and get yourself a shiny new iPhone 5.
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Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M  

 


Via Martin (Marty) Smith
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Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

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How to Prepare for AuthorRank and Get the Jump on Google

How to Prepare for AuthorRank and Get the Jump on Google | DV8 Digital Marketing Tips and Insight | Scoop.it

"AuthorRank, of course, wouldn’t be a replacement for PageRank, but would be used to inform PageRank, therefore enabling Google to rank high-quality content more appropriately. I think AJ’s right on the money and that it’s not a matter of if Google rolls out AuthorRank, but when.

 

I’m certain that Google is going to begin incorporating AuthorRank into their ranking algorithm in the not-too-distant future. I’d put good money on it. All the signs point to it: Google’s emphasis on social, Google Authorship, their ongoing efforts to measure site trust, and their progressive devaluation of raw links as a ranking factor. People want to read content written by credible and knowledgeable people and using AuthorRank as a major part of their search algorithm just makes sense".

 

Full Article: http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google


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Inbound Marketing Implementation Process

Inbound Marketing Implementation Process | DV8 Digital Marketing Tips and Insight | Scoop.it
Infographic showing the basics of the Inbound Marketing Implementation Process.

Understanding the power of Inbound Marketing to significantly grow your business is simple; what’s more complicated is understanding the process of attracting visitors to your site and turning them into qualified leads:

What steps do you need to take to get started?

What has to be done each day to keep the process moving?

How do you interact with and manage prospects?

While the execution of Inbound Marketing varies somewhat by client, prospect, industry, etc., the Weidert Group  created an Infographic can be used to understand:

What work is foundational What work is ongoing What your prospects will experience moving through the sales funnel

 If you need to step back and get a full overview of Inbound Marketing – what it is, why it works, what steps you need to take to get started – download Weidert Group’s  

A Step-By-Step Guide to Inbound Marketing. http://bit.ly/Tjm2xh

 

By Weidert Group . http://bit.ly/PxFP6Z

Download the Inbound Marketing Implementation Process Infographic. [pdf] http://bit.ly/SMa8p5

Source. http://bit.ly/PLxJY5


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5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn | Social Media Today

5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Wondering if LinkedIn or Pinterest are right for your brand?
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6 Big Myths About SEO

6 Big Myths About SEO | DV8 Digital Marketing Tips and Insight | Scoop.it
Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.
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How direct marketing applies to digital - iMedia Connection

How direct marketing applies to digital - iMedia Connection | DV8 Digital Marketing Tips and Insight | Scoop.it
iMedia ConnectionHow direct marketing applies to digitaliMedia ConnectionOne of the biggest issues we are hearing from clients today is how to translate their experience and expertise in direct marketing, both print and email, into the ability to...
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12 Perspectives on How B2B SEO Can Better Support PR & Communications

12 Perspectives on How B2B SEO Can Better Support PR & Communications | DV8 Digital Marketing Tips and Insight | Scoop.it
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort.
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The Rise Of The Mobile-Social-Vertical Marketplace

The Rise Of The Mobile-Social-Vertical Marketplace | DV8 Digital Marketing Tips and Insight | Scoop.it
Editor’s note: Navin Chaddha is a Managing Director at Mayfield Fund, a global early-stage venture capital firm with over $3 billion under management, whose portfolio companies leverage the drivers of cloud/SaaS, mobile, social, energytech and big...
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The Anatomy of Going Viral [Infographic] | inspirationfeed.com

The Anatomy of Going Viral [Infographic] | inspirationfeed.com | DV8 Digital Marketing Tips and Insight | Scoop.it
The key of having a successful viral campaign lies in really understanding the targeted demographic. The use of music, facts, comedy and sex will only help the campaign if it;s appreciated by that desired audience.
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Do Marketers Prefer Social Media or Email Marketing? | Jeffbullas's Blog

Do Marketers Prefer Social Media or Email Marketing? | Jeffbullas's Blog | DV8 Digital Marketing Tips and Insight | Scoop.it
Research and surveys are continuing to show the growing importance of Social Media for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning...
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10 ways social media can support change management

10 ways social media can support change management | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media can be an important addition to a traditional change management program.
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9 Techs that Could Transform the World

9 Techs that Could Transform the World | DV8 Digital Marketing Tips and Insight | Scoop.it

We live in an era of accelerating change. Technology is changing and innovating faster than most of us can keep up. And at the same time, it's easy to get so caught up in shiny visions of the future, and not notice the astounding things that are happening in science and technology today. So the next time people ask you where the future went, tell them it's already here.

 

Here are nine underrated or overlooked technologies that could transform the world before you know it. Check these out...

 

 


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Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it
Content Curation as Source of Content Marketing

Don’t have enough time each day to create original content? 

 

The visual explores how curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. Yes, you don’t have to constantly create original content to effectively showcase your knowledge about a topic but carefully handpicking the best content sources and amassing or putting them together in a way that clearly explains all strong points will help you produce an organized content.

 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility


Via Jonha Revesencio
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How to Conduct a Link Audit

How to Conduct a Link Audit | DV8 Digital Marketing Tips and Insight | Scoop.it
Link building, if not done right, can get you in hot water with the search engines. We're seeing this more following the recent Penguin update. As you begin your link audit, make sure to check the following areas to ensure an optimal link profile.

 

Yes, PageRank isn't as important a metric as it used to be and certainly not something to obsess over. However, it is still a decent indicator of the authority of your website.


Via Level343
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17 Sources of Quick Marketing Content That Are Right Under Your Nose

17 Sources of Quick Marketing Content That Are Right Under Your Nose | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from article:

"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you're teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx


Via Giuseppe Mauriello
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B2B Marketing & Innovation: What's Missing?

B2B Marketing & Innovation: What's Missing? | DV8 Digital Marketing Tips and Insight | Scoop.it

There's a common belief that it's tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that.


Via Sam Wee
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Facebook for Business: 10 Tips to Rock Your Brand! | Social Media Today

Facebook for Business: 10 Tips to Rock Your Brand! | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd.
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Marketo Infographic: B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign

Marketo Infographic: B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign | DV8 Digital Marketing Tips and Insight | Scoop.it
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
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