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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Rescooped by Firas Ghunaim from Focus on Green Meetings & Digital Innovation
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6 Tips for Staying Calm When Planning Events : Event Roundtable

6 Tips for Staying Calm When Planning Events : Event Roundtable | DV8 Digital Marketing Tips and Insight | Scoop.it

Deborah Pannell has taken her years of experience working in a holistic health practioner’s office, and boiled them down into tips to help you navigate the chaotic world of event planning. She shares them here.

 

Read the full post here: 

http://theconferencepublishers.com/blog/featured-blog/6-tips-for-staying-calm-when-planning-events/


Via Maastricht Convention Bureau, Maria Cristina Terenzio
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Facebook Begins Eliminating Fake Likes

Facebook Begins Eliminating Fake Likes | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook began eliminating fake likes on brand pages Wednesday, after pledging to ramp up security last month.
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How to Set Up the New Universal Google Remarketing Code

How to Set Up the New Universal Google Remarketing Code | DV8 Digital Marketing Tips and Insight | Scoop.it
Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just looking to get started, these step-by-step instructions will help you launch the newest version of Google remarketing.
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12 Automated Email Workflows You'll Kick Yourself For Not Using

12 Automated Email Workflows You'll Kick Yourself For Not Using | DV8 Digital Marketing Tips and Insight | Scoop.it
Get ideas for all of the email marketing workflows you could set up to help automate your lead nurturing.
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Saving the Infographic: An Endangered SEO Tool w/ Marketing Benefits

Saving the Infographic: An Endangered SEO Tool w/ Marketing Benefits | DV8 Digital Marketing Tips and Insight | Scoop.it
For the last year or two, the Infographic has been carving out significant space on the Internet, with no signs of slowing down.

 

Of course, there should be some level of accountability. Producers, promoters and consumers of all content, including Infographics, have a responsibility to ensure that positive attention — from social buzz and positive sentiment to links, traffic and authority — is given to deserving pieces instead of low-quality content.


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10 Tips and Tricks for Powerful Twitter Search

10 Tips and Tricks for Powerful Twitter Search | DV8 Digital Marketing Tips and Insight | Scoop.it
Here are 10 useful tips for searching Twitter, including how to find tweets by location and how to save searches for future reference.
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4 Quick Tips for a Better Twitter Header

4 Quick Tips for a Better Twitter Header | DV8 Digital Marketing Tips and Insight | Scoop.it
Have you experimented with your new Twitter header yet? Here are a few tips.
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The 20 Things Users Want Most From Your Mobile Site [New Google Data]

The 20 Things Users Want Most From Your Mobile Site [New Google Data] | DV8 Digital Marketing Tips and Insight | Scoop.it
Learn what your audience really wants from your mobile website.
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How to Use Facebook Targeted Posts to Improve Your Facebook Engagement

How to Use Facebook Targeted Posts to Improve Your Facebook Engagement | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook targeted post: Learn how to get more engagement on Facebook with this recent feature.
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Using Web Analytics for PPC Optimization

Using Web Analytics for PPC Optimization | DV8 Digital Marketing Tips and Insight | Scoop.it
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC optimization picture.
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50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it
If you're debating the power of social media for branding, here's more proof that it matters.
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Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads

Ads Aren't Reshaping Twitter, Twitter Is Reshaping Ads | DV8 Digital Marketing Tips and Insight | Scoop.it
Lost in the recent noise about Twitter's developer relations and product designs is that Twitter is quickly (and relatively quietly) becoming a successful advertising business.

 

Most Twitter users don't - and shouldn't - visit Twitter's Advertising blog. But it's actually pretty interesting. The cadence and variety of announcements, including new targeting features and measurement tools, suggest Twitter's advertising team is "shipping" regularly across many disciplines.


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Image Search Branding Opportunities

Image Search Branding Opportunities | DV8 Digital Marketing Tips and Insight | Scoop.it
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name.
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A Very Revealing Look at Paid Facebook Ads

A Very Revealing Look at Paid Facebook Ads | DV8 Digital Marketing Tips and Insight | Scoop.it
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry.
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Do You Know How to Evaluate Your Facebook fan/like/follower value.

Do You Know How to Evaluate Your Facebook fan/like/follower value. | DV8 Digital Marketing Tips and Insight | Scoop.it

For many of us who have built a fan/follower community on Facebook,  Brandbuilder,

whom I highly respect, brings us information in this article on the 5 rules of calculating this diverse community.

 

This is a good start to give you a better perspective, being able to tell the difference between fan/follower and what their actual value is to your brand is important for your business to alleviate some of your frustration. If you're looking at this in terms of making a purchase and seeing an immediate ROI, you will get ROI but not in the ways you think..  

 

The information in this article will help you to have a clearer picture of your business, make better decisions on how you invest your time, engage and what you might expect in the future. 

 

Here's what caught my attention: 

 

Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the ENTIRE breadth of the business spectrum, is complete and utter nonsensse..

 

To illustrate why that is, here are a few of the 5 rules of calculating the value of a Facebook fan:

 

 A Facebook fan's value is not the same as the cost of that fan acquisition.


**Here's why cost and value cannot be substituted for one another when applied to fans, followers and customers:


  Cost may be intimately connected to value when you are buying the family car but the same logic does not apply to customers:

 

** you don't really buy them outright

 

** they don't depreciate the way a car does

 

** they tend to generate revenue over time, far in excess of what it cost to earn their business

 

Each Facebook fan's value is unique

 

**Every fan has their unique individual value

 

1. The lifestyles, needs, tastes, budgets, purchasing habits, cultural differences, online engagement patterns and degree of emotional investment in our brand of each 'fan' may be completely different.

 

2. Many of your fans may only do business with you on occasion.  Because of this, you have to factor in the possibility that a significant percentage of your fans' value may fluctuate in terms of activity rather than spend.

 

3. Lastly, we come to the final type of Facebook fan: The one that doesn't fall into the transacting customer category. Do you know what percentage of your fans right now falls into this non-transacting category?

 

 A Facebook fan's value varies from brand to brand and from product to product


**If a fan/customer's value can fluctuate from month to month and that value can vary wildly from individual to individual within the same brand or product umbrella, imagine how much it can vary from brand to brand and from product to product

 

**A single strong recommendation from a fan can yield an enormous return for BMW, while a single recommendation from a fan will yield a comparatively smaller return for Coca Cola.

 

**You can see how the notion that the “value” of a Facebook fan can be calculated absent the context of purchasing habits, brand affiliations, fluctuations in buying power, market forces and shifts in interests and even value perceptions is bunk.

 

Jan Gordon: My commentary - You might not be selling tangilbe products, you may be selling a service. Even if a pecentage of your fans never buy this service, they can be instrumental in helping build your brand by online mentions on Twitter,, retweeting, sharing with friends, spreading word of mouth, become brand advocates, to me this is very valuable.

 

**If you find yourself being asked to transform cost into value, that's a different conversation, but it would seem, this is the conversation you might want to have.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article here: [http://bit.ly/Q6AbHx]


Via janlgordon
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Rescooped by Firas Ghunaim from SEO and Social Media Marketing
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Social Media = The New SEO

Social Media = The New SEO | DV8 Digital Marketing Tips and Insight | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731


Via Antonino Militello
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Mike Ellsworth's comment, October 7, 2012 11:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 9:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 10:09 AM
Atty, thanks for the reScoop!
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Email Etiquette: 8 Tips for a More Civilized Inbox

Email Etiquette: 8 Tips for a More Civilized Inbox | DV8 Digital Marketing Tips and Insight | Scoop.it
We have collected eight essential tips for contemporary email etiquette.
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What Is 'Native Advertising'? Depends Who You Ask

What Is 'Native Advertising'? Depends Who You Ask | DV8 Digital Marketing Tips and Insight | Scoop.it
What is 'native advertising' and why is it a thing all of the sudden?
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Blogging for Business: How Content Can Improve Your Sales

Blogging for Business: How Content Can Improve Your Sales | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media Marketing Podcast 007: In this episode, Marcus Sheridan shares insights into the content marketing strategies for a successful business blog.
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How to Make Your Ecommerce Site Link Worthy

How to Make Your Ecommerce Site Link Worthy | DV8 Digital Marketing Tips and Insight | Scoop.it
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some examples of websites that are doing it right.
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Google Overtakes GE as Fifth Most Valuable U.S. Company

Google Overtakes GE as Fifth Most Valuable U.S. Company | DV8 Digital Marketing Tips and Insight | Scoop.it
Google has gone from being the tenth most valuable company in the United States to the fifth most valuable in just more than three months.
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