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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


Via Agostino Caniato, Robin Good, Ken Dickens
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How the Internet has Changed in the Last 10 Years [Infographic]

How the Internet has Changed in the Last 10 Years [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.

Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.

 

View the infographic and read more at the link...


Via Lauren Moss
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Responsive Web Design [Infographic]

Responsive Web Design [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Just think about, how many different tablets, laptops, netbooks and smartphones there are. It’s miracle that web designers and developers manage to stay sane. Of course there are Web standards and entire organizations that exist for the sole reason to make sure that Internet you see is generally the same Internet that everyone else sees. But a greater number of devices can face certain problems when you’re attempting to visit specific website. That’s where Responsive website design became a saving power for developers...


Via Lauren Moss
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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


Via Lauren Moss
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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | DV8 Digital Marketing Tips and Insight | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...


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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


Via Lauren Moss
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Chris Lee's curator insight, September 29, 2014 3:39 PM

Infographic that explains the state of social network marketing and statistics which back up the notion of this platform being of major importance to any brand wishing to engage with their consumers.

Samara Paxton's curator insight, September 30, 2014 8:24 PM

Interesting the part about 'How are shoppers using their Smartphones?'- I have done every single one of those things. Also things like customer reviews on social websites- I definately will post on Facebook Business pages if I really like, or dislike a product. It really is important to be able to connect with your customer, especially for things such as products that are below a persons expectations. Social Media makes it so much easier to get it sorted out faster and in the public eye, which shows the brand in a poitive light.

 

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10 Amazing #SocialMedia Statistics [INFOGRAPHIC]

10 Amazing #SocialMedia Statistics [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss, John van den Brink, Gladys Pintado
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LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Ciberbebe.com's curator insight, July 23, 2013 4:56 AM

#socialmedia statistics

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What Is The History of Social Media? [INFOGRAPHIC]

What Is The History of Social Media? [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it
Social networking did not start sometime after the year 2000. People have always been connecting with each other using the tools available to the. In the past few decades, things have changed dramatically.

With more people using the Internet to get things done everyday, it is no surprise that many are using social networking sites to connect with each other. The folks at Online Schools have created an infographic that gives you a crash course on how social networking has evolved in the past few years.


Via Lauren Moss
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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...


Via Lauren Moss
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Blunders In Social Media History [Infographic]

Blunders In Social Media History [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Have a gander at some of the most destructive social media blunders in the history of Twitter. Learn from other people's mistakes instead of making them. Have a look at this infographic for more details.
It only takes a thought to determine whether you should send an update or not. Sometimes a little factual research is necessary as well, but usually it comes down to pure common sense. It’s funny how people forget all about common sense when they are stressed or want to make a point.
At the end of the day, though, what you tweet on your Twitter account is of course entirely up to you. This is just a little reminder about what could happen...


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The Anatomy of a Successful Social Marketing Campaign

The Anatomy of a Successful Social Marketing Campaign | DV8 Digital Marketing Tips and Insight | Scoop.it

Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, learn more about the elements of a successful social marketing campaign.


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20 Twitter Infographics

20 Twitter Infographics | DV8 Digital Marketing Tips and Insight | Scoop.it
20 Twitter Infographics - Twitter is one of the biggest social media networking sites in the crazy online world and this collection of Twitter infographics go in-depth about...
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