Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
Click here to view the full version: http://bit.ly/PKdPkv
Thanks to Agostino Caniato for uncovering it.
Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies. - Ken
Via Agostino Caniato, Robin Good, Ken Dickens