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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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The Definitive Guide to Copywriting by Neil Patel

The Definitive Guide to Copywriting by Neil Patel | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpt from article "The Definitive Guide to Copywriting" by Neil Patel on his Quick Sprout Blog:

Here is what you will learn in this 30,000-plus-word guide:
- Introduction http://bit.ly/GDHQ1v

- Chapter 1: Laying a Solid Foundation http://bit.ly/19vqydu

- Chapter 2: How to Better Understand Your Customers and Write More Compelling Copy http://bit.ly/1cnFlOu

- Chapter 3: Headline Writing 101: How to Write Attention Grabbing Headlines That Convert http://bit.ly/19vqAC0

- Chapter 4: 4 Persuasion Secrets of Professional Copywriters http://bit.ly/1cnFmlA

- Chapter 5: Why Your Copy Shouldn’t Be About You and Six Other Proven Tips For Better Writing http://bit.ly/19vqydx

- Chapter 6: 5 More Secrets For Powerful Copy That Convinces People to Buy http://bit.ly/1cnFlOy

- Chapter 7: How to Close a Deal With Your Copy http://bit.ly/19vqAC4

- Chapter 8: Long VS Short Copy – Which is Better? http://bit.ly/1cnFoJW

- Chapter 9: How to Combine Copy and Design For Optimal Results http://bit.ly/19vqydz

- Chapter 10: The Golden Rule of Copy – Test, Test and Test Some More http://bit.ly/1cnFoJY

Read full, original and great guide by Neil Patel here:
http://www.quicksprout.com/2013/10/07/the-definitive-guide-to-copywriting/


Via Giuseppe Mauriello
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25 Great Social Media Tools - Infographic

25 Great Social Media Tools - Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it
As social media marketing is now essential part of companies' marketing mix, the decision which social media tool to use is crucial.

Via Alessandro Rea
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Alessandro Rea's curator insight, October 8, 2013 2:18 AM

Social Listening – always listen first, to find out what and where people are talking about.

Social Conversation – with so many users and conversations, once can easily loose track what has been said and if a question was answered.

Social Marketing – to create, manage, optimize and report social media campaigns, easily.

Social Analytics – understand all the big data, find correlations and define next steps based on the findings.

Social Influencer – find the most important individuals that engage and/or talk with/about your brand and focus on them – on both positive and negative influencers.

- See more at: http://www.viralblog.com/social-media/25-great-social-media-tools-infographic/#sthash.B7Xizv0z.dpuf

Rescooped by Firas Ghunaim from Curation Revolution
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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Via Thomas Faltin, Martin (Marty) Smith
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Neil Ferree's comment, October 8, 2013 3:02 PM
I like the idea of curating and sharing content that travels the world at the speed of a click!
Thomas Faltin's comment, October 9, 2013 3:14 AM
thx all for comments :-)
Neil Ferree's curator insight, October 9, 2013 7:35 AM

Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 5:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 1:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 9:29 AM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Is This the Worst Twitter Typo Ever?

Is This the Worst Twitter Typo Ever? | DV8 Digital Marketing Tips and Insight | Scoop.it
Dan Pfeiffer, deputy communications director for the White House, tweeted today that he was very pleased with an NBC News article that mentioned the role of cable and the Internet in political polarization.
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11 Company Case Studies that Prove ROI of LinkedIn

11 Company Case Studies that Prove ROI of LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter. Did you also know?

Via Noland Hoshino
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Steve Cassady's curator insight, October 2, 2013 9:46 AM

Nice Case Studies.   Take a look

Robin Bennett's curator insight, October 7, 2013 8:59 AM

Repurposing case studies is one of the most reliable forms of content marketing ...expanding your channels to include LinkeIn should be a primary consideration for B2B marketers.

Rescooped by Firas Ghunaim from SEO and Social Media Marketing
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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | DV8 Digital Marketing Tips and Insight | Scoop.it

Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.

 

This can give us a "hint" as to the ranking factors the search engines actually use.

 Read More:  http://moz.com/blog/future-of-search-ranking-factors


Via Antonino Militello
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Dan Aldridge's curator insight, October 11, 2013 6:45 AM

If you like to get into the guts of SEO on Google, then this post by Cyrus Shepard will really help.

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Facebook Graph Search Now Lets You Find Comments, Posts

Facebook Graph Search Now Lets You Find Comments, Posts | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook announced a graph search update Monday that will enable users to search for conversation topics within status updates, comments, and posts.
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Missed SEO Opportunities: Fixing Pages that Have Poor SEO Performance

Missed SEO Opportunities: Fixing Pages that Have Poor SEO Performance | DV8 Digital Marketing Tips and Insight | Scoop.it
This SEO guide tells how to spot undetected SEO issues and enhance popular SEO practices with little-known tweaks. Recommended to both SEO beginners and battle-seasoned SEO gurus.

Via Level343
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Level343's curator insight, September 30, 2013 10:46 AM
Bottom-line:

Each SEO activity (be it SEO site audit, link building, etc.) holds lots of hidden challenges that require extra attention and employing additional less-known practices. Consider implementing the little-known SEO tweaks described in the post and you will see that they will make great contribution into your website ranking success.

 

P.S.  If you practice SEO on a large scale and deal with large amounts of data, stay tuned for the second part of the article – it will tell you how to effectively run analysis for big websites, find their weak spots and fix problematic areas.

 

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What Is Content Curation? A Dummies’ Guide to the Hows, Whats, and Whys

What Is Content Curation? A Dummies’ Guide to the Hows, Whats, and Whys | DV8 Digital Marketing Tips and Insight | Scoop.it

From Robin Good's insight:

"Sadie Baxter has published an excellent introductory guide to content curation in which she explains in clear and simple words.

 

- what curation is, and is not

- which are its benefits

- the steps needed

- tips

- tools

 

Read full Robin Good's insight below.

 

Read original article:

http://thecontentauthority.com/blog/what-is-content-curation

 


Via Robin Good, Giuseppe Mauriello
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harish magan's comment, October 1, 2013 12:12 AM
Easy learning easy in remembering .
enrique rubio royo's curator insight, October 20, 2013 10:44 AM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 9:04 AM

Nice guide

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Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails | DV8 Digital Marketing Tips and Insight | Scoop.it
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy.

Via yeohyc, David Blundell
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yeohyc's curator insight, September 27, 2013 2:19 AM

Content is one of the most valuable tools in your Marketing arsenal, but only if it is constructed properly. 

David Blundell's curator insight, September 27, 2013 10:34 PM

Great insights here on Content Marketing. Thanks @yeohyc . . .

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | DV8 Digital Marketing Tips and Insight | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 1:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 12:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 9:25 AM

Insightful article of how you can map and manage the influence within your business ecosystem.

Rescooped by Firas Ghunaim from A 360° Perspective of Communications, Strategy, Technology and Advertising
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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Catherine Pham, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jim Kordoba
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Martin (Marty) Smith's curator insight, September 25, 2013 4:28 AM

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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Which Demographic Manage Facebook Pages? [INFOGRAPHIC]

Which Demographic Manage Facebook Pages? [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

The following infographic from Socialbakers answer questions such as if Facebook Page Admins or Community Manager are usually men or women? Who manages more Pages and who can handle more fans? Are page admins usually older or younger than 30 years old?

 

Key takeaways:

- Facebook admins tend to be older than 30 years old
- There are more men whose older than 30 that manage Facebook pages
- More men handle Facebook pages
- However, women handle pages with more fans than men

 

Details - http://ijustdid.org/2013/10/age-and-gender-of-community-managers/


Via Jonha Revesencio
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The Trends In Social That Will Change How Leaders Create Content

The Trends In Social That Will Change How Leaders Create Content | DV8 Digital Marketing Tips and Insight | Scoop.it
Simply word vomiting your expertise on a blog or website doesn’t make you a thought leader. Readers won’t flock to your content just because you’ve written it.

Via Ricard Lloria, Gladys Pintado
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MyKLogica's curator insight, October 14, 2013 11:40 PM

Ya no basta escribir un buen artículo, con palabras clave que nos posicione en los buscadores. El contenido actual tendrá que tener en cuenta los dispositivos móviles, atraer con buenas imágenes y ser claros, concisos e ir al grano, si queremos atraer este tipo de lectores y que nos ayuden en su difusión. Respecto al primer punto al que se refiere, con todo mi respeto, difiero. Un usuario de dispositivo móvil, dudo mucho que difunda un contenido porque tenga o deje de tener un sponsor, siempre que haya construido una buena red o reputación, eso sí, quien lo tiene, lo tendrá más fácil.

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Don’t Ignore the Signs: 3 Ways to Tell Your Business Needs a Mobile App

Don’t Ignore the Signs: 3 Ways to Tell Your Business Needs a Mobile App | DV8 Digital Marketing Tips and Insight | Scoop.it
Before you get started with your mobile strategy, it's always important to take a step back and evaluate whether your company would truly benefit from a mobile app.

Via Gladys Pintado
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Facebook Radically Simplifies Ad Buying

Facebook Radically Simplifies Ad Buying | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook ad buyers have cause to celebrate.
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Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them

Ad of the Day: How an Ad Agency Made Up a Word to Sell Thousands of Them | DV8 Digital Marketing Tips and Insight | Scoop.it
Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising.
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | DV8 Digital Marketing Tips and Insight | Scoop.it

We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.

 

The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that.

So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....


Via Jeff Domansky, Lauren Moss
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Mazlan Abbas's curator insight, October 3, 2013 3:18 AM

Its all about Social Media Profiling... 

Drew McGregor (DMC)'s curator insight, October 4, 2013 5:10 AM

let's engage!

Iñaki Mendinueta Garin's curator insight, October 9, 2013 8:10 AM

Very amazing subject.

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7 Data Viz Sites to Inspire Your Creative Eye

7 Data Viz Sites to Inspire Your Creative Eye | DV8 Digital Marketing Tips and Insight | Scoop.it
These sites help you find useful ways of interpreting big data, including infographics and other data visualizations.
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A beginner's complete guide to SEO - iMediaConnection.com

A beginner's complete guide to SEO - iMediaConnection.com | DV8 Digital Marketing Tips and Insight | Scoop.it
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Science Behind Making Content go Viral Online

Science Behind Making Content go Viral Online | DV8 Digital Marketing Tips and Insight | Scoop.it
Science Behind Making Content go Viral Online
Technology Personalized
In short, SEO is using smart keywords that match with what others might be searching (trend), and if your analysis is right, you will gain Google “juice”.

Via Level343
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Social Media is making SEO more personal

Social Media is making SEO more personal | DV8 Digital Marketing Tips and Insight | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
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Pauline Mwangi's curator insight, September 30, 2013 11:16 PM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 8:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 12:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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Seth's Blog: Beyond geography

Seth's Blog: Beyond geography | DV8 Digital Marketing Tips and Insight | Scoop.it
The original business was a lemonade stand. At least metaphorically.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, September 26, 2013 4:03 PM

Seth Godin scores again.

 

While his concept of the community business is a little different than the one we offer in our book, Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1, it's essentially the same message.


If you make your business appeal to people who buy because the people they know buy, you've got it made.


Via @sandraz

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Six tricks to spot a fake LinkedIn Profile

Six tricks to spot a fake LinkedIn Profile | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Noland Hoshino
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