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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Holiday Wish List: What Digital Marketers Want | ClickZ

Holiday Wish List: What Digital Marketers Want | ClickZ | DV8 Digital Marketing Tips and Insight | Scoop.it
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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Social vs. Digital: Focusing on the Bigger Picture | Nick Westergaard

Social vs. Digital: Focusing on the Bigger Picture | Nick Westergaard | DV8 Digital Marketing Tips and Insight | Scoop.it
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Why Every Startup Marketer Needs SEO Software | Business 2 Community

Why Every Startup Marketer Needs SEO Software | Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
As a marketer, you need access to accurate, easily understood data in order to measure the impact of their efforts.
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The End of the Facebook Like Bubble

The End of the Facebook Like Bubble | DV8 Digital Marketing Tips and Insight | Scoop.it
A new study from GroupM finds that while organic reach has decreased, engagement has increased on brands' Facebook pages.
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How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling

How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | DV8 Digital Marketing Tips and Insight | Scoop.it
For over a decade, I've made a career as a marketer by leveraging the processes and techniques I learned as a filmmaker and fiction writer--the processes and techniques of narrative storytelling.
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5 Top Criticisms of SEO | A.R.Karthick

5 Top Criticisms of SEO | A.R.Karthick | DV8 Digital Marketing Tips and Insight | Scoop.it
While SEO is a good practice to improve the visibility of your website, there are few things (read: criticisms) you have to keep in mind.
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The Top 5 Corporate Twitter Disasters of 2012

The Top 5 Corporate Twitter Disasters of 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
2012 has been the year big businesses finally took the big leap toward embracing social media.
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Facebook’s Edgerank Can Be a Chance For More Interaction on Social Media

Facebook’s Edgerank Can Be a Chance For More Interaction on Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it
Blog post at Tweet4Ok : I'm glad I waited with writing a post about Facebook's Edgerank - the longer we live with this algorithm the more I see the way its introduc[..]...
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Happily Ever After: How To Build Long-Term Client Relationships

Happily Ever After: How To Build Long-Term Client Relationships | DV8 Digital Marketing Tips and Insight | Scoop.it
Learn how to end projects on the right note, and how to help your project stories have happy endings (and many successful sequels).

 

Much attention is given to how you kickoff projects, or how best to design and develop websites. But the final stages of the Web design process are never discussed as much as those early and middle stages are. How you wrap up a project, as well as what you do after the project is completed, is critical when it comes to building long-term relationships that will lead to future business.


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Jordan's Dakwak Launches Localization Platform to Help Startups Go…

Jordan's Dakwak Launches Localization Platform to Help Startups Go… | DV8 Digital Marketing Tips and Insight | Scoop.it
Dakwak has been in the making for over a year, but it has now finally launched its solution for helping websites localize or go global.
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Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing | DV8 Digital Marketing Tips and Insight | Scoop.it

Great writing can connect with your audience, so it’s only natural that you should think carefully about each platform you post on. Here's a lowdown on the differences between writing for twitter, Facebook and LinkedIn . . .


Via David Blundell
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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | DV8 Digital Marketing Tips and Insight | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss
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Twitter for Expert Solo Entrepreneurs Coaches, Consultants, Speakers | The Windsor Online Membership Club

Twitter for Expert Solo Entrepreneurs Coaches, Consultants, Speakers | The Windsor Online Membership Club | DV8 Digital Marketing Tips and Insight | Scoop.it
Within this 50 minute walkthrough video training guide, I talk about and show you.

Via Get Clients Online
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A New Framework for Quantifying Social Media Investments [Infographic] | Social Media Today

A New Framework for Quantifying Social Media Investments [Infographic] | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing with social marketing.
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Five Ways Facebook is Improving for Brands That You Probably Missed - JonLoomer.com

Five Ways Facebook is Improving for Brands That You Probably Missed - JonLoomer.com | DV8 Digital Marketing Tips and Insight | Scoop.it
Lost in the complaints about EdgeRank recently are five interesting enhancements that could improve effectiveness of marketing on Facebook.
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How to Triple Your YouTube Video Views With Facebook | Social Media Examiner

How to Triple Your YouTube Video Views With Facebook  | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it

How to use the Facebook Like Button Plugin to automatically attach videos to the updates shared on Facebook when someone 'likes' your content.


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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.

Check this article out for many get content ideas.


Via Brian Yanish - MarketingHits.com, Gerrit Bes, Wayne Mansfield, Khaled El Ahmad
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7 Basics of a Winning Online Marketing Plan | Business 2 Community

7 Basics of a Winning Online Marketing Plan | Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
7 Basics of a Winning Online Marketing Plan There are countless articles, books and blogs about Online Marketing plans, people have made their careers as...
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10 Ways to Understand Buyers Psychology [infographic] | Social Media Today

10 Ways to Understand Buyers Psychology [infographic] | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc.
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The 4-Step Guide to Building Your Authority | ProBlogger

The 4-Step Guide to Building Your Authority | ProBlogger | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from article:

"When people know you’re an expert on a topic, it gives them comfort.

They know that they can trust you. They are going to put their faith into you over and over again. That means you cannot fail your readers.

They have to be your main focus. They deserve an expert, they deserve great advice, and they’re expecting it from you.

 

Here are four steps you can take to help build your authority.

 

1. Write about something you already know or are willing to learn:

If you are interested in your topic, writing for your blog will be much easier. If you are already an expert, you shouldn’t run out of things to write about.
If you are an expert, your advice will be sound and your readers will be able to achieve success with the information you provide them. Good advice builds credibility. Your audience will return to you more often if you’ve proven that you are an expert.

 

2. Speak with authority:

It will definitely keep first-time readers on your blog while keeping long-time readers coming back for more.
If you speak with confidence in the information you are supplying, it will spark your readers’ interest. They will definitely be more willing to try out the advice you’re giving.
How do you speak with authority and confidence? Good question. The biggest point is to watch the words you use.

 

3. Speak from experience:

If you are giving your readers advice, then you’d better have tried it out yourself first. The easiest advice to give is advice on what has or hasn’t worked for you. You have to give your readers information that you know works.
If you speak from experience, not only will your information be more detailed, it will also be more reliable. This is a great way to establish credibility.
Readers love to hear about your experiences, too. This adds a personal level to your writing.

 

4. Be honest:

If your give information that’s supposed to help your readers, but it doesn’t, think about how bad you’ll look. Those who give out bad information do not tend to last in blogging. People can tell very quickly whether or not you are lying.
Real experts will also know when you are lying. If you have a comments section, they will point out how wrong you are very quickly. You can’t just post something telling people it will help them of you really don’t know if it will. This is a big credibility- and authority-killer..."

Each tip is analyzed with more information. Read full article here:
http://www.problogger.net/archives/2012/11/18/the-4-step-guide-to-building-your-authority/
 


Via Giuseppe Mauriello
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How to Write Sassy SEO Titles that Go Viral

How to Write Sassy SEO Titles that Go Viral | DV8 Digital Marketing Tips and Insight | Scoop.it
Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet searchers into actual visitors.

 

When they speak of SEO titles, content writers usually think of a keyword-rich line of text designed to rank in Google SERPs and other major search engines. But ranking by keyword density alone is a matter of old-school, outdated, SEO. Aside keywords, search engines are now considering other factors to rank content, with popularity, influence, authority and reliability at the top of the list.


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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 6:19 AM
http://www.airmaxpaschertofr.com/
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Tips for the Social Marketer Cheat Sheet: LinkedIn

Tips for the Social Marketer Cheat Sheet: LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it

As a leading social networking site for professionals, LinkedIn is perfect for B2B organizations, as the focus is on education, work history, companies and professional interests. There are are so many ways that B2B marketers can effectively leverage LinkedIn in their social marketing campaigns. This cheat sheet goes over building out your company page, SEO, shared connections, LinkedIn advertising, and much more. Understand how to use LinkedIn for lead generation, and get some quick action items and best practices that you can use in your marketing right away.


Via Noland Hoshino
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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


Via Martin Gysler, Jose H. Flores
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DelaneyKMedia's comment, February 6, 2013 9:50 PM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 12:55 AM
I'm glad you like it ;-)
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Beyond Klout: Better Ways To Measure Social Media Influence

Beyond Klout: Better Ways To Measure Social Media Influence | DV8 Digital Marketing Tips and Insight | Scoop.it
Influence online is as hard to objectively define (and effectively protect) as it is increasingly critical for businesses and individuals. Here's a need to know under-the-radar service that can help you measure and track your online reach.

Via Alessandro Rea
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