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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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How to Split Test Your Twitter Marketing | Social Media Examiner

How to Split Test Your Twitter Marketing | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
Split testing your social media updates. Learn how to split test tweets to improve your Twitter marketing results and use this tactic on other social platforms

Via Get Clients Online
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Over 70% of Internet Users in #China Rely on Online Translator Services | @dakwak's blog

Over 70% of Internet Users in #China Rely on Online Translator Services | @dakwak's blog | DV8 Digital Marketing Tips and Insight | Scoop.it

73.7% of Chinese internet users rely on online translation tools with English being the most popular source and target language.


Via Hani Morrar
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Social Media Is The Next Web - Brian Solis [more and more graphic]

Social Media Is The Next Web - Brian Solis [more and more graphic] | DV8 Digital Marketing Tips and Insight | Scoop.it

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Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 9, 2012 6:42 AM

More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as:

* The static web (everything moves all the time now).

* The lecture web (all content is conversation now).

* The textual web (visuals, visuals and visuals rule).

* The one size fits all web (mobile, social and local now).

* The work web (web worming into all hours now).

 

The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present. 

In a way we will know we've succeeded as Internet marketers when the word "Internet' is no longer part of our job description. When we return to being "marketers" again because Internet is understood we've safely arrived at our destination - The Next Web.  

 


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Google to Rein In Free Software

Google to Rein In Free Software | DV8 Digital Marketing Tips and Insight | Scoop.it
Google said it stopped offering its suite of Web-based software for businesses—known as Google Apps—free of charge to groups of 10 or fewer users, as it moves to generate revenue from previously free services.
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The Art of Getting Retweets

The Art of Getting Retweets | DV8 Digital Marketing Tips and Insight | Scoop.it
Tweet TweetDo you want to get more retweets? Retweeting isn’t just about tweeting about good content, there’s actually a science behind it.

Via Khaled El Ahmad
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Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

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How to Track Offline Marketing Campaigns with Analytics

How to Track Offline Marketing Campaigns with Analytics | DV8 Digital Marketing Tips and Insight | Scoop.it

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But what about your offline marketing campaign?

If you place ads in print magazines or newspapers, have a commercial on TV, pass out brochures or pamphlets, exhibit at conferences, have a billboard on the side of the road, or utilize vehicle wraps, then you may already be struggling with measuring your offline marketing results. In today’s post, we’re going to look at a few easy ways to track your offline promotions online through Google Analytics and various other strategies.

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Common Myths of Search Engine Optimization • TechLila

Common Myths of Search Engine Optimization • TechLila | DV8 Digital Marketing Tips and Insight | Scoop.it
Search engine optimization is the first thing that you have to do get your website loaded with traffic. Here, we'll discuss SEO myths.
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Content Marketing: Trend Spotting in the Social Media Wild

Content Marketing: Trend Spotting in the Social Media Wild | DV8 Digital Marketing Tips and Insight | Scoop.it
Buffer I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing).  An important part of this involves tuning...
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The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC] - AllTwitter

The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC] - AllTwitter | DV8 Digital Marketing Tips and Insight | Scoop.it
The Ultimate Social Media Sizing Cheat Sheet [INFOGRAPHIC]...
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10 SEO Truths of 2012 for Agencies & In-House Teams

10 SEO Truths of 2012 for Agencies & In-House Teams | DV8 Digital Marketing Tips and Insight | Scoop.it
In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged.
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Top 10 Social Media Campaigns of 2012

Top 10 Social Media Campaigns of 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
There have been so many great Social Media campaigns in 2012 that it has been near impossible to choose just ten for this list . . .
Via David Blundell
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David Blundell's curator insight, December 17, 2012 5:11 AM

This is Blueclaw's vote for the best social campaigns of 2012. What do you think? Is your favourite missing from the list?

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Marketers in the Emirates ‘lost in translation’

Marketers in the Emirates ‘lost in translation’ | DV8 Digital Marketing Tips and Insight | Scoop.it
It is no doubt that the Internet has broken down global barriers in business and trade but why is it that many companies still find it almost impossible to

Via Hani Morrar
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Social Media – Is It About Destination Or Experience? | Business 2 Community

Social Media – Is It About Destination Or Experience? | Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
Ok – If you are a marketer, you have to read Brian Solis’s post from yesterday, “Social Media as the Next Web“.

Via Alessandro Rea
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Humanize Your #Brand with #Foursquare

Humanize Your #Brand with #Foursquare | DV8 Digital Marketing Tips and Insight | Scoop.it
Love them or hate them, location based applications are here to stay. Most Brick & Mortar businesses know by now,that they at least need to claim their page on Foursquare, so people can check in while they are there.

Via Gladys Pintado
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Leadership Traits Any Leader Needs

Leadership Traits Any Leader Needs | DV8 Digital Marketing Tips and Insight | Scoop.it

Just ask any person in a leadership position and they would tell you that they love working and making a difference for the organization or the society.


Via Dr. Susan Bainbridge
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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss
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No matter in what region you operate, there is always another market nearby that has not yet been tapped

No matter in what region you operate, there is always another market nearby that has not yet been tapped | DV8 Digital Marketing Tips and Insight | Scoop.it

No matter in what region you operate, there is always another market nearby that has not yet been tapped due to a language barrier. But, the costs of translating your site, with upkeep, may be prohibitive.


Via Hani Morrar
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10 Steps to Setting Up a Killer Facebook Ad Campaign | Slideshow

10 Steps to Setting Up a Killer Facebook Ad Campaign | Slideshow | DV8 Digital Marketing Tips and Insight | Scoop.it
A step-by-step look at how to start advertising on the big social network.

Via Genevieve Lachance
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90% of Social Media Has Nothing to Do With Social Media | Social Media Today

90% of Social Media Has Nothing to Do With Social Media | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Image For many marketers and business owners, regularly producing high-value content is an ongoing challenge. In my experience, some marketers believe that they need to spend a small fortune to create valuable content, and sometimes they do.
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This Is How Much Time You Spend on Facebook, Twitter, Tumblr

This Is How Much Time You Spend on Facebook, Twitter, Tumblr | DV8 Digital Marketing Tips and Insight | Scoop.it
An infographic looks at online behavior of Americans, including second screen habits, demographic patterns and annual changes.
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