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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Rescooped by Firas Ghunaim from Content Strategy |Brand Development |Organic SEO
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33 Links & How To Get Them

33 Links & How To Get Them | DV8 Digital Marketing Tips and Insight | Scoop.it

Transparency is something we don’t get enough of in SEO. Through hundreds of posts of strategy, theory, tools, and tactics, it’s not too often that we talk about real examples. Some of the best content at Mozcon this year were presentations that shared real examples of scrappy SEO projects.


Via Level343
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Level343's curator insight, December 22, 2012 8:53 AM

(I’m going to sneak in a quick trick here. When you get published on a top tier site, keep an eye on how their recommendation and popularity mechanisms work. Are they based off views? Engagements? Comments? Understanding how these systems work can increase the shelf life of a piece of content on their site by keeping it visable longer. For example, if the homepage of a site is automated to a degree by content’s popularity, you can use StumbleUpon ads to drive high volumes of traffic at the URL keeping it placed high on the homepage, increasing the exposure from that site’s audience.)

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Facebook Set to Change Your Timeline Again

Facebook Set to Change Your Timeline Again | DV8 Digital Marketing Tips and Insight | Scoop.it
Ready for some more design tweaks to your Timeline? If not, watch out. Facebook is experimenting with some significant changes that are already showing up for a small number of users -- and may roll out to the masses very soon.
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Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian]

Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian] | DV8 Digital Marketing Tips and Insight | Scoop.it
For the fourth straight year, “facebook” was the most common search term in the U.S. this year — part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012.
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Facebook Will Let People You Don't Know Message Your Inbox For $1

Facebook Will Let People You Don't Know Message Your Inbox For $1 | DV8 Digital Marketing Tips and Insight | Scoop.it
If you start noticing a few more messages in your Facebook inbox in the coming weeks from people you don't know, here's why. Facebook announced Thursday that it is testing a new...

Via Debra Askanase
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Debra Askanase's curator insight, December 20, 2012 3:12 PM

Facebook experiments with allowing some users to message other users they don't know for $1. While this is just a beta test, but it could lead to the norm.

Shoshana Fanizza's curator insight, December 21, 2012 11:28 AM

Letting people pay to spam others is pretty bad!

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35 of the best productivity and lifehack apps of 2012

35 of the best productivity and lifehack apps of 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
The Next Web has covered thousands of apps throughout 2012, from nifty new browser extensions, to fully fledged features on the latest game-changing Android and iOS apps, through to ...

Via Khaled El Ahmad
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101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it
With so many facts and figures banded about, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013 for eveything from Facebook to mobiles...

Via Alessandro Rea
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Foursquare Responds To Facebook Nearby By Tapping Facebook's Friend Graph

Foursquare Responds To Facebook Nearby By Tapping Facebook's Friend Graph | DV8 Digital Marketing Tips and Insight | Scoop.it

Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization.

 

The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore.

 

Think of it as Foursquare judo: It’s using Facebook data to battle against Facebook itself. Touché!

 

Here’s Foursquare’s explanation of how it’s using Facebook to turn up the personalization dial:

 

When your Facebook friends do public things on Foursquare, like write a tip, like a place, or take public photos, we’ll now use that to help power your recommendations when you search in Explore.

 

That new level of personalization happens even if the Facebook friend isn’t also a Foursquare friend. Foursquare says it’s rolling out on Foursquare.com and, more importantly, on both its iPhone and Android apps. Foursquare account holders will need to connect to their Facebook account to see more personalized recommendations.

 

It’s a response to Facebook Nearby, the new local search-esque feature that Facebook announced on Monday. Nearby, said by many to be a Foursquare and Yelp competitor, lets Facebook users get local business recommendations based on Facebook user activity.

 

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How to Use PinAlerts

How to Use PinAlerts | DV8 Digital Marketing Tips and Insight | Scoop.it
How effective is your Pinterest account? Do you know if your images are being shared? If not, there is a new tool to help you stay abreast of your competitors. Can you believe Pinterest is now the third most popular social network (and to think.....

Via Zbynek Kysela ✔, ABroaderView
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Dolly Bhasin 's curator insight, December 18, 2012 12:09 AM

Time to use Pintrest for business now!

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Infographic: the History of Social Media

Infographic: the History of Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it

There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.

 

This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+.


Via Lauren Moss
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Lauren Moss's curator insight, December 20, 2012 4:53 PM

Interesting timeline of events, statistics + trends, as they pertain to the 'social history of the internet'...

The format and graphics enable a strong and clear visual understanding of the content being shared and a straightforward means to compare various points in time with regard to the internet in general, as well as specific social media platforms.

Bart van Maanen's curator insight, December 21, 2012 8:15 AM

Mooie tijdlijn over de recente geschiedenis van social media. Wat stond er in die eerste e-mail? En daarvoor dan? Dinosaurussen! LOL

Abeer Muhammad's curator insight, December 27, 2012 5:15 AM

#SM from the beginning. 

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Take The Disruptor QUIZ - Why Your Internet Marketing Must Disrupt To Win

Take The Disruptor QUIZ - Why Your Internet Marketing Must Disrupt To Win | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 20, 2012 7:56 PM

I added a 7 question Disruptor Quiz to Why Your Internet Marketing Must Disrupt To Win. You MUST disrupt to win now and this short quiz will help determine if your company is a disrupter or likely to be disrupted.

The full Why Your Internet Marketing Must Disrupt To Win post follows the test from yesterday.  

 


http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html 

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Imagery in Social Media & How to Leverage Visual Content [infographic]

Imagery in Social Media  & How to Leverage Visual Content [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.

From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?

 

The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.

 

This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.


Via Lauren Moss
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5 Reasons Why Infographics Are Important To Your Blog

5 Reasons Why Infographics Are Important To Your Blog | DV8 Digital Marketing Tips and Insight | Scoop.it
If you have a blog, incorporating infographics is an absolute must. Not only will the use of infographics help to elevate your blog’s ranking on search engines, but they will also make your blog more engaging.
They also have the potential to help you gain more readers and subscribers, and they can help you get your point across much more effectively than plain text...

(Read the complete article for 5 reasons why you should consider infographics in social media and blogging)
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50 Shades of SEO: White Hat Link Building

50 Shades of SEO: White Hat Link Building | DV8 Digital Marketing Tips and Insight | Scoop.it
Often, the get-rich-quick type of schemes only leads to a complicated mess of seemingly good intentions. This stems from the idea: If there is an easier, faster way to get on top, why not take advantage of it?
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Level343's curator insight, December 16, 2012 5:15 PM

Google’s Panda and Penguin algorithm updates provide the perfect example. They were created to crack down on the plethora of businesses using shortcuts – unethical search engine optimization techniques known as Black Hat SEO.

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Facebook works with brands on page post strategy during ‘Publishing Garage’ process

Facebook works with brands on page post strategy during ‘Publishing Garage’ process | DV8 Digital Marketing Tips and Insight | Scoop.it
For years brands have spent most of their time and money collecting fans and developing one-time campaigns that live in a Facebook tab or connect with the social network in some other nominal way.
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How Music Ruled Twitter in 2012

How Music Ruled Twitter in 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
To Jimi Hendrix, music was a religion. To Twitter users, music is a conversation starter and so much more. Here's how music ruled Twitter in 2012.
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Instagram Reverts To Original Ad Terms After Outcry, Says It Needs To Figure Out Ad Program First

Instagram Reverts To Original Ad Terms After Outcry, Says It Needs To Figure Out Ad Program First | DV8 Digital Marketing Tips and Insight | Scoop.it
Following the controversy over recently-unveiled changes to its terms of service, Instagram co-founder Kevin Systrom just announced via blog post that the advertising-related section of the TOS has reverted to “the original version that has been in...
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Which Top SEO Tactics Will You Focus On In 2013?

Which Top SEO Tactics Will You Focus On In 2013? | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen.

 

For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends.

 

Here some picks for the top SEO tactics to focus on in the coming year: 

http://searchengineland.com/top-seo-tactics-for-2013-141993


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:15 AM
http://www.myairmaxpascher.com/
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#Infographic : History of Sharing

#Infographic : History of Sharing | DV8 Digital Marketing Tips and Insight | Scoop.it
Discover how information sharing has evolved from pigeons to tweets. Brought to you by ClipClock, a social video sharing app.

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How to Optimize Your Linkedin Page and Profile

How to Optimize Your Linkedin Page and Profile | DV8 Digital Marketing Tips and Insight | Scoop.it
Here's how to optimize your Linkedin presence to best take advantage of the new LinkedIn Profiles and new features on the LinkedIn Company Pages.

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A Dozen Top YouTube Marketing Strategies

A Dozen Top YouTube Marketing Strategies | DV8 Digital Marketing Tips and Insight | Scoop.it
Article marketing is so passe’…  …Okay maybe that’s not entirely true, but the fact is that today’s consumer is a lot more interested and (more importantly) compelled to purchase by a video than by an article.

Via Ileane Smith
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


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Justin Nalepa's curator insight, December 20, 2012 11:32 AM

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

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Why YouTube Celebrities and Digital Managers Need to Think Like Brands

Why YouTube Celebrities and Digital Managers Need to Think Like Brands | DV8 Digital Marketing Tips and Insight | Scoop.it
YouTube celebrities need to start thinking more like brands (or Smosh) if they want to have longevity online.

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Level343's curator insight, December 20, 2012 6:58 PM

What YouTubers and their managers and agents need to begin to understand - something that traditional entertainment has known for a long time - is that the best way to ensure relevance is to use your influence while you have it to manufacture something bigger than yourself, something that will remain relevant after the personality (read: you) has faded.

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Saving Endangered Languages Through Digital Technology | dakwak's blog

Saving Endangered Languages Through Digital Technology | dakwak's blog | DV8 Digital Marketing Tips and Insight | Scoop.it

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Hani Morrar's curator insight, December 17, 2012 2:26 AM

@dakwak's Blog | Saving Endangered #Languages Through Digital #Technology.. #t9n #l10n

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Integrating Social Strategy for SEO Benefits

Integrating Social Strategy for SEO Benefits | DV8 Digital Marketing Tips and Insight | Scoop.it

Social media pages, such as Google+ and Facebook, can now rank much higher in search results, so it’s more important than ever for businesses to maintain profiles on these sites. The more popular these pages are on the social network, the higher their search rankings will be.

 

Encouraging adds, likes, and followers will all help your page profile, and companies that understand how to engage and involve social networks gain the additional benefits of better search results.

 

Social media pages should be optimized with relevant keywords, and they should be updated regularly with content relevant to your industry. On top of increasing SERP listings, building a social media presence can help spread the word about your company, and it makes it easy for others to spread the word for you by sharing or liking relevant links and posts.

 

Read More: http://www.business2community.com/seo/integrating-social-strategy-for-seo-benefits-0353835


Via Antonino Militello
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Social PR Tips to Get Fit for 2013 Digital Marketing

Social PR Tips to Get Fit for 2013 Digital Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.

Via Level343
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Level343's curator insight, December 16, 2012 5:08 PM

“In order to appear on the customer’s radar early and expand marketshare, brands must shift the mindset to become media producers and think like an editorial team whether it is content, social or search.”