DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Top 20 Most Social Brands [INFOGRAPHIC]

Top 20 Most Social Brands [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

According to The Dachis Group, these 20 brands are doing their social media branding right.

 

Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.


Via Jonha Richman
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Crisis Communication Case: The Tweet That Ruined A Former Apple Designer's Weekend [Updated]

Apple-rot is setting in in the post-Steve era. That's the takeaway from some recent attention-grabbing headlines.

Via Jim Kordoba
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What To Pin To The Top Of Your Facebook Timeline

What To Pin To The Top Of Your Facebook Timeline | DV8 Digital Marketing Tips and Insight | Scoop.it
Here's a list of things you might want to pin to the top of your timeline page on Facebook -- plus clarification about the difference between pinning and highlighting.

Via Jim Kordoba
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Twitter Tools That Help With Efficiency

Twitter Tools That Help With Efficiency | DV8 Digital Marketing Tips and Insight | Scoop.it

"If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:"


Via Cendrine Marrouat - cendrinemarrouat.com, ABroaderView
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Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media - On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...

Via Kelly Lieberman, ABroaderView
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The One Thing Your Team Wants You to Stop Doing

The One Thing Your Team Wants You to Stop Doing | DV8 Digital Marketing Tips and Insight | Scoop.it
Asking your team for advice will make you a better leader.

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Before You Install Google+ Plugins

Before You Install Google+ Plugins | DV8 Digital Marketing Tips and Insight | Scoop.it
Great blog post at Kim Garst - Social Media Strategist, Personal Branding Specialist, Social Media Training, Social Media Coaching | KimGarst.com :     Before You Install that Google+ Plugin Secure your Privacy Do Google+ plugins have you...

Via Maria Cristina Terenzio
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Social and Mobile Got A THING Going On: Six Social-Digital Trends for 2013

Social and Mobile Got A THING Going On: Six Social-Digital Trends for 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

Social Media Today 2013 SMM Trends.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 26, 2012 10:18 PM

Here is my favorite section of this post:


The Smobile Web Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that.


A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly.


Social and mobile got a THING goin' on in 2013.

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Top 20 Social Media Marketing Articles From 2012

Top 20 Social Media Marketing Articles From 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it
Have you kept up to date with the best social media marketing practices? Are you looking for actionable tips you can apply to your business? Here are our

Via Maria Cristina Terenzio
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Translation and Localization Mistakes Lead to Lost Profits | dakwak's blog

Translation and Localization Mistakes Lead to Lost Profits | dakwak's blog | DV8 Digital Marketing Tips and Insight | Scoop.it

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Highlights in Social Media 2012 [Infographic]

Highlights in Social Media 2012 [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

2012 has been one crazy year for social media. Pinterest was named Best New Startup, Facebook bought Instagram, Facebook went public, Psy's 'Gangnam Style' became the most viewed video in history, and the list goes on...

Want to see just how eventful 2012 has been for social media? Check out this infographic.


Via Lauren Moss
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How to Use the New Twitter Archive to Analyze Your Marketing Tweets

How to Use the New Twitter Archive to Analyze Your Marketing Tweets | DV8 Digital Marketing Tips and Insight | Scoop.it
Twitter has started rolling out personalized Twitter archives of tweets. Here's how to analyze yours to improve you Twitter marketing.

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Curated Facebook ‘Collections’ Coming Soon

Curated Facebook ‘Collections’ Coming Soon | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Robin Good
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Robin Good's curator insight, December 22, 2012 4:49 AM


Facebook is again testing a new feature, called "Collections", which allows brands to curate and publish sets of images which should entail readers to save, recommend or buy directly the products and services that are visually promoted.


From InsideFacebook.com: "Facebook today began the second phase of testing a new “Collections” feature that lets pages post about their products and lets users save items they want, a spokesperson tells us.


Collections posts are similar to photo albums but with more features specific to retailers.


Collections include large images that users can hover over to learn more about the products featured in them.


There are buttons to add items to a wishlist and share the activity with friends. There’s also a link to visit the retailer’s website and buy the item."


To see what "Collections" look like, head off to any of these FB pages: Nordstrom, Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, West Elm, Michael Kors, Fab.com, Belk, Etsy, Macy’s, Old Navy, Mark & Graham and Wayfair.com. These are the official retailers, partnering with Facebook to test this new feature.


Interesting trend. 6/10


Full article: http://www.insidefacebook.com/2012/12/19/facebook-begins-testing-collections-posts-again-with-more-retailers/


See also: http://www.insidefacebook.com/2012/10/08/facebook-tests-collections-with-want-and-collect-buttons-for-retailers-news-feed-posts/






LLatipi's curator insight, December 22, 2012 5:23 AM

Coming soon from Facebook >>> Collections

 

From InsideFacebook.com: "Facebook today began the second phase of testing a new “Collections” feature that lets pages post about their products and lets users save items they want, a spokesperson tells us.


Collections posts are similar to photo albums but with more features specific to retailers.

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5 Highly Effective Habits of Influential Twitter Users « Rebecca Slosberg

5 Highly Effective Habits of Influential Twitter Users « Rebecca Slosberg | DV8 Digital Marketing Tips and Insight | Scoop.it

5 Highly Effective Habits of Influential Twitter Users: http://t.co/OHYMK76...


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The Three Challenges for Social Customer Service

The Three Challenges for Social Customer Service | DV8 Digital Marketing Tips and Insight | Scoop.it

The metaphore is dead simple and yet it is realistic: Social Media is like a party, and being there just for showing up is not enough, even harmful for your reputation or your brand. Most of us can remember those good ol'high school parties in friends' houses, where everybody were having fun, knowing new people and keeping in touch with friends. There were also this hard-to-socialize girl or guy who didn't seem to care about anybody's presence, so everybody was asking what that person was doing there. As a teenager, I used to think it was kind of a "status" matter, but as I growed up, it became kind of arrogant and somehow ridiculous to me. Some attitudes can be almost ok for teenagers with existential or identity problems, but in Social Media party, businesses, people and brands that really asume what they are and forsake branding maturity can't just be there for the sake of "status". It is not just a matter of being 'on' Social Media... it's rather a matter of being or becoming really social. Call-center communications logics are just the start -and the least- of Social Customer Service, and the three simple principles stated in this article can be really useful for begining or improving Social Media relations with customers. -Jim K.


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Impact of Slogans on Branding | Social Media Today

Impact of Slogans on Branding | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time.

Via Jim Kordoba
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Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts

Google launches 18 new Google+ features focusing on mobile, photos, events and Hangouts | DV8 Digital Marketing Tips and Insight | Scoop.it
As Google begins to wind down its operations before Christmas, some of its teams have been working hard to get their new features out before the festive season truly begins. For the ...

Via Tom D'Amico (@TDOttawa) , Paul W. Swansen, ABroaderView
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Paul W. Swansen's curator insight, December 15, 2012 1:41 PM

Google back making advances.

Paul's curator insight, December 16, 2012 11:17 AM

This could replace Google Groups - could be a great communication tool for staff

John Purificati's curator insight, January 6, 2013 10:47 AM

I agree that there is a lot of potential here to get more teachers to communicate.

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Infographic: Top 5 Social Media Fails of 2012

Infographic: Top 5 Social Media Fails of 2012 | DV8 Digital Marketing Tips and Insight | Scoop.it

Every experienced social media manager knows that social media can be unpredictable.

Sometimes you expect one kind of response from your social followers, but get something completely different instead.

As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.

 

But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails.


Via Lauren Moss
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The Best Bloopers on Five Minute Video Marketing in 2012

http://www.fiveminutevideomarketing.com/ The year is coming to an end and we'd like to close it off with some of the best bloopers we've had and share the fu...

Via Ileane Smith
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Which content will get the best visibility in Facebook in 2013? - Smart Insights Digital Marketing Advice

Which content will get the best visibility in Facebook in 2013? - Smart Insights Digital Marketing Advice | DV8 Digital Marketing Tips and Insight | Scoop.it

Along with most commentators on Facebook, I’ve written extensively about the new Edgerank algorithm in recent weeks. It’s clear that many brands have experienced a significant drop in organic reach (although to be fair I’m not the only one who has reported a significant increase in reach since the back-end of November as Facebook appear to have tweaked the algorithm again – see below).

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Content Marketing: The New Advertising - exploreB2B

Content Marketing: The New Advertising - exploreB2B | DV8 Digital Marketing Tips and Insight | Scoop.it
It’s official: content marketing is the new advertising. Advertising in the traditional sense has always functioned in a way that grabs people’s attention and makes them feel drawn ...

Via Mike Ellsworth
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Mike Ellsworth's curator insight, December 27, 2012 1:17 AM

Let's not get too carried away and think that social media/content marketing is all about advertising. We expound on the difference in a recent post, Social Media is Not Advertising. Duh! http://bit.ly/URVIVQ

 

Via @exploreB2B

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7 Key Habits of Super Networkers

7 Key Habits of Super Networkers | DV8 Digital Marketing Tips and Insight | Scoop.it

The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.


Here are seven of the most important habits to develop:


1. Ask insightful questions.
Before attending networking events, get the names of the people who are expected to attend and search social media sites like LinkedIn to figure out which topics they're probably most interested in.

 

2. Add value.
One of the most powerful networking practices is to provide immediate value to a new connection.

 

3. Learn their 'story.'
Ask successful entrepreneurs to tell you how they got where they are. Most people think of this as an exercise in rapport building, but hearing these stories can tell you a lot about a person's approach to business.

 

4. Share a memorable fact.

Mention something personal that defines who you really are.

 

5. Keep a list.

Lists give you something to reference in conversation the next time you meet.


6. Make small promises and keep them.

No matter how small a promise you make -- such as sending an email or returning a phone call -- delivering on that promise reflects on your character.


7. Reward your 'power' contacts.

Keep a list of your top five to 10 networking partners and do something each week to add value to one person's life or business.

 

by Lewis Howes at http://bit.ly/TK9wBF



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Lisa Sicard's curator insight, December 24, 2012 6:06 AM

Great list! Love #4. 

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This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer | DV8 Digital Marketing Tips and Insight | Scoop.it

Are you up against competition that has deep pockets and can outspend you using traditional advertising methods?

 

Does it seem like a losing battle to go head-to-head with them to get new prospects?

 

Particularly for startup companies, using traditional advertising and marketing methods can get expensive…especially if you’re up against an established company with more money than you.

 

This is why you need to use marketing channels that will bring you the attention and customers you need without breaking your bank. Fortunately you have an entire group of channels that you can use…

 

Thanks to inbound marketing.

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Paula King, Ph.D.'s curator insight, December 25, 2012 11:45 PM

Finding ways to stand out on the web; check out the channels in this article.

Mike Ellsworth's curator insight, March 5, 2013 9:49 AM

This is a good overview of modern digital marketing techniques.

Mike Ellsworth's comment, March 6, 2013 2:37 PM
Thanks for the reScoop, Dário!
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40 Key Social Media Metrics Defined | Simply Measured

40 Key Social Media Metrics Defined  | Simply Measured | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media is a fluid medium. Things are constantly changing, and it can be tough to stay on top of new trends.

Via Rami Kantari, Khaled El Ahmad
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Mercor's curator insight, December 20, 2012 4:47 PM

40 Key Social Media Metrics Defined via @drachma_diary

David Hain's curator insight, December 21, 2012 3:20 AM

Some interesting ones here.

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11 Ways To Maximize Your Pinterest Pins

11 Ways To Maximize Your Pinterest Pins | DV8 Digital Marketing Tips and Insight | Scoop.it
I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in.

Via Maria Cristina Terenzio
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