DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Facebook Cheat Sheet for Social Media Managers [infographic]

Facebook Cheat Sheet for Social Media Managers [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

 

Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.

In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.

 

These stats reveal an array of interesting things about brand pages. For instance:

Updates with emoticons saw higher interaction rates than those with picturesPosts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.

 

See the infographic for more— and always, do take everything you read with a pinch of salt...


Via Lauren Moss
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PDDM's comment, January 16, 2013 6:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Create better posts on Facebook with these useful tips.

Philippe Trebaul's comment, September 29, 2013 7:13 PM
Thank you for your interesting and constructive reactions :) Philippe
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10 Secrets to Fantastic Engagement

10 Secrets to Fantastic Engagement | DV8 Digital Marketing Tips and Insight | Scoop.it

The following post is an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest . . .


Via David Blundell
Firas Ghunaim's insight:

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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David Blundell's curator insight, January 9, 2013 4:24 AM

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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Curating vs. Collecting on Twitter for the Education Professional

Curating vs. Collecting on Twitter for the Education Professional | DV8 Digital Marketing Tips and Insight | Scoop.it

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YK Chau's curator insight, January 8, 2013 9:05 PM

 

Silvia Rosenthal Tolisano has an interesting and highly visual post on collecting vs. curating with Twitter, and on the curation potential Twitter has in store for those involved in education.

 

She quotes Mike Fisher writing: "Collecting is what kids do when asked to find resources for a particular topic. Usually, it represents the first 3 or 4 hits on a Google search, without meaning, discernment, or connections.

 

Curating is different. It’s the Critical Thinker’s collection, and involves several nuances (see Figure 1) that separate it as an independent and classroom-worthy task."

 

 

Useful. Resourceful. 7/10

 

Full article: http://langwitches.org/blog/2013/01/03/twitter-as-a-curation-tool/# 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robin's curated posts hits it on the nail with the distinct differences and although I like the visual aspects of the post, I struggle with referring to Twitter as a curating tool.

 

It is certainly a critical tool for collecting, researching and having the conversations. I think there is a challenge on how to effectively curate with Twitter. I know many use Storify to do this which is often a re- representationof the tweets.

 

 I am very interested in how Twitter will use Summnify aand Posterous in the field of curation.

 

As a result, I really likw the distinctions made and the logic the author takes us through. I would  perhaps be a little more cautious with referring  Twitter as a curation tool.

 

Useful 6/10

Curated by Shirley Williams.

 

 

Monica S Mcfeeters's curator insight, January 8, 2013 10:03 PM

 

Silvia Rosenthal Tolisano has an interesting and highly visual post on collecting vs. curating with Twitter, and on the curation potential Twitter has in store for those involved in education.

 

She quotes Mike Fisher writing: "Collecting is what kids do when asked to find resources for a particular topic. Usually, it represents the first 3 or 4 hits on a Google search, without meaning, discernment, or connections.

 

Curating is different. It’s the Critical Thinker’s collection, and involves several nuances (see Figure 1) that separate it as an independent and classroom-worthy task."

 

 

Useful. Resourceful. 7/10

 

Full article: http://langwitches.org/blog/2013/01/03/twitter-as-a-curation-tool/# 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robin's curated posts hits it on the nail with the distinct differences and although I like the visual aspects of the post, I struggle with referring to Twitter as a curating tool.

 

It is certainly a critical tool for collecting, researching and having the conversations. I think there is a challenge on how to effectively curate with Twitter. I know many use Storify to do this which is often a re- representationof the tweets.

 

 I am very interested in how Twitter will use Summnify aand Posterous in the field of curation.

 

As a result, I really likw the distinctions made and the logic the author takes us through. I would  perhaps be a little more cautious with referring  Twitter as a curation tool.

 

Useful 6/10

Curated by Shirley Williams.

 

 

Baptiste Morch's curator insight, January 9, 2013 7:49 AM

 

Silvia Rosenthal Tolisano has an interesting and highly visual post on collecting vs. curating with Twitter, and on the curation potential Twitter has in store for those involved in education.

 

She quotes Mike Fisher writing: "Collecting is what kids do when asked to find resources for a particular topic. Usually, it represents the first 3 or 4 hits on a Google search, without meaning, discernment, or connections.

 

Curating is different. It’s the Critical Thinker’s collection, and involves several nuances (see Figure 1) that separate it as an independent and classroom-worthy task."

 

 

Useful. Resourceful. 7/10

 

Full article: http://langwitches.org/blog/2013/01/03/twitter-as-a-curation-tool/# 

 

 

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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | DV8 Digital Marketing Tips and Insight | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.

Via Khaled El Ahmad
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Nike takes social media in-house | News | Marketing Week

Nike takes social media in-house | News | Marketing Week | DV8 Digital Marketing Tips and Insight | Scoop.it
Sport brand takes social campaigns away from agencies to get closer to fans.

Via David Blundell
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David Blundell's curator insight, January 7, 2013 1:33 AM

More and more brands are doing it themselves. Is this a sign of the times now that companies are really starting to "get" social media? . . .

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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | DV8 Digital Marketing Tips and Insight | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 2013 7:01 AM

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Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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How to respond to hotel reviews (hint: not too much)

How to respond to hotel reviews (hint: not too much) | DV8 Digital Marketing Tips and Insight | Scoop.it

The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance. In case you missed it, Tnooz node Josiah Mackenzie shared a great summary of that paper when it first came out a few weeks ago.

 

The study does a great job in demonstrating why a hotel needs to optimize its online reputation, but does not (understandably) focus on how to do it.

 

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Mind Racing 's curator insight, January 7, 2013 12:30 PM

We often look to the hotel industry as a resource for hospitality advice. This is a great article about reviews in the hotel industry. 

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8 Renegade Methods of Using Content Marketing to Dominate Your Industry in 2013

8 Renegade Methods of Using Content Marketing to Dominate Your Industry in 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

This article will not be “logical.” It will not fit in that little box that’s so requisite to get anything “approved” in most organizations. Nor will it be for conservative-minded marketers and business owners that would rather imagine 1000 ways “it might go wrong” instead of dreaming of the unlimited reasons “it might go right.”

 


Via Level343
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Level343's curator insight, January 4, 2013 3:52 PM

In every industry and in every realm, there are influencers. Some might be bloggers, some might be media outfits, others might be buying groups—the list goes on and on.


But if you’re looking to have incredible brand recognition in your industry, it’s important to establish relationships with these groups. Sometimes you may want to write about them, mention them, or simply drive business their way. But make no doubt, attaining success is much easier when it’s a team effort.

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A Corporate Online Reputation Blind Spot

A Corporate Online Reputation Blind Spot | DV8 Digital Marketing Tips and Insight | Scoop.it
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

Via maxOz
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Michelle Gilstrap's curator insight, April 18, 2013 12:53 PM

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

Michelle Gilstrap's comment, April 18, 2013 12:54 PM
I think it is most interesting that the Western side of the U.S. don't even worry about their online reputation. Wonder when that will change?
Linda Greenleaf's curator insight, February 28, 2015 9:38 PM

Social media risk should be in every organisations agenda

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Infographic: 365 Days of Social Media

Infographic: 365 Days of Social Media | DV8 Digital Marketing Tips and Insight | Scoop.it

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.


More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...

 

See more social media statistics and figures at the infographic.


Via Lauren Moss
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Pedro Barbosa's curator insight, January 5, 2013 4:24 AM

Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?

 

Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com

Rui Ventura's curator insight, January 7, 2013 12:00 PM
Great Stats by the Huffington Post.
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China's freemium gaming revolution

China's freemium gaming revolution | DV8 Digital Marketing Tips and Insight | Scoop.it

Juliana Liu:  "The video games industry is increasingly shifting towards China's freemium model to safeguard earnings from the threat of piracy."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 5, 2013 2:30 AM

Innovation isn't just about technology, here's a great article about the freemium business model.

Marie-Jade Dubé-Côté's curator insight, October 27, 2015 2:00 PM

La Chine influence le monde avec son modèle d'affaire quel introduit aux jeux vidéos. 

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There's No Avoiding Google+

There's No Avoiding Google+ | DV8 Digital Marketing Tips and Insight | Scoop.it
Google Inc. is challenging Facebook Inc. by using a controversial tactic: requiring people to use the Google+ social network.

Via Level343
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Level343's curator insight, January 3, 2013 4:21 PM

There really is no way you can avoide them...is this good, bad, ugly, or all the above?

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7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT

7 Kick-Ass Marketing Ideas For SMBs and Startups In 2013 - Atlantic BT | DV8 Digital Marketing Tips and Insight | Scoop.it
What trends really matter for small and medium sized businesses (SMBs) and startups in 2013? @ScentTrail shares 7 kick ass marketing trends for SMBs.

Via Martin (Marty) Smith
Firas Ghunaim's insight:

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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Martin (Marty) Smith's curator insight, January 8, 2013 10:25 PM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

Gerrit Bes's curator insight, January 9, 2013 4:06 AM

I was about to scoop 10 Online Marketing Ideas For 2013 from Entrepreneur.com when they suddenly seemed so DOOMED (lol). Don't get me wrong Entrepreneur.com's list are all important trends, but few of the Small Businesses (SMBs) and Startups I work with will be able to execute the ideas on the list well enough to get back the money they cost (with some notable exceptions). 

I share 7 ideas any SMB or Startup can do and make money from in 2013 because they are not so well traveled. These ideas are CHEAP but not everyone and their brothers are executing these so the "stand out" value is greater. 

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An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice

An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice | DV8 Digital Marketing Tips and Insight | Scoop.it

t’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.

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Content Marketing: The Right Way to Call to Action

Content Marketing: The Right Way to Call to Action | DV8 Digital Marketing Tips and Insight | Scoop.it
Getting your blog visitors to perform the required action. Call to actions are vitally important in CRO, here is some help on getting it right.

Via Level343
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Level343's curator insight, January 7, 2013 11:26 AM

There are no guarantees in content marketing, except that Google tends to reward those that work to establish their reputation. It's in Google's best interests to provide good results for searchers and this is why Panda and Penguin algorithm updates continue to ruin the careers of spammers.

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Clipped launches as a Flipboard competitor, using natural language processing to better curate news

Clipped launches as a Flipboard competitor, using natural language processing to better curate news | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpted from article on The Next Web:

"Finding ways to keep track of what’s happening in the world and in various markets can be pretty difficult, especially on mobile devices. People are interested in seeking out new ways to allow them to get information that’s relevant and important to them.

 

Apps to help with this problem include Flipboard, a popular social news aggregator that has helped to change the way people consume content,Zite, Cir.ca, and Summly. Now, Clipped is seeking to take its place as one of those services and has launched its iOS and Android apps to help optimize the way people consume the news on their mobile devices.

 

Created by Tanay Tandon, Clipped’s original intent was to be something that the average teenager could use easily. He says that it was important for the user to be able to open up the application and immediately find the most important information in front of them.

 

Processing, Clipped believes that it allows it to generate comprehensive summaries of articles. As Tandon tells us:

"The technology grammatically analyzes text, and discovers which sentence structures hold the most important information. The algorithm diagrams sentences through a Part of Speech tagger, and can determine which information is dependent on other sections. Through a combination of statistics and keyword analysis, we are then able to rank chunks of information and select which regions of the sentences are most relevant. Clipped then re-reads its summary and makes sure that the selected information contextually makes sense. The algorithm then returns the top information as a bulleted list for the user to read..."

 

Read full original article here:

http://thenextweb.com/apps/2013/01/01/clipped-launches-as-flipboard-competitor-to-help-curate-news/


Via Giuseppe Mauriello, Alessandro Rea
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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Robin Good, Antonino Militello
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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Traditional CRM vs Social CRM [Infographic]

Traditional CRM vs Social CRM [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

What’s the difference between traditional CRM and social CRM? This is often the first question in the long and tricky process of “socialization” that many large organisations are currently experiencing.


Having listened to experts from American Airlines, IBM, VistaPrint, Peugeot, Everything Everywhere, British Gas, Expedia, Spotify and many more brands explaining their approaches to social CRM at recent Our Social Times conferences – I think we’ve got a pretty clear vision of how organisations should approach social customer engagement and the management, tools and processes they need to set in place around it.


With this in mind, we thought we’d publish an infographic to set out the key points of differentiation between traditional and social CRM. We hope it’s useful.


Via Roberto Nocera, Khaled El Ahmad
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markobauman's curator insight, December 27, 2012 5:23 PM

Odlična infografika, ki prikazuje razliko med CRM in social CRM.

maurage christophe's curator insight, January 18, 2013 11:58 AM

Social CRM

Christian Burris's curator insight, May 4, 2014 10:53 AM

Great Infographic on CRM's.  I actually use both a traditional CRM and a Social CRM. 

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Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note]

Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."


Could good content take over keyword advertising?


Via Ally Greer, Alessandro Rea, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 5, 2013 8:04 AM

SEO Muscle Memory
I'm a former SEO. I guess that definition applies since organic SEO was worth millions when I was a Director of Ecommerce. I spent a week in Mill Valley CA with SEO Guru Bruce Clay and know the tricks Alley's Scoop refers to and I agree. There was a time when optimization alone could win. That was a different time in important ways:

* Less noise, less competition for top listings.

* SEO "Tricks" weren't known by a large population.

* That was the way Google structured the game.

 

What Navneet Panda, Google's brilliant engineer, did in modifying Google's algorithm changed everything. Google was in danger of being flooded by social signals and User Generated Content. Not so much now. 

Social signals + the Google float, an innovation Google originally created to expand ad inventory, became a lifesaver and a heart breaker. It is or will be impossible to optimize a website into Google top listing now (or soon).

People think of Google as this monolith, the all-knowing OZ. Not so much. Google indexes pages and keywords. I was asked the other day to win a tit for tat keyword battle and it was winnable NOW in the old way. Soon, as that vertical gets more sophisticated over time (and they all do), the ability to optimize into a SEO win will disappear. 

There is the tricky rub. Muscle memory says, to the person who asked for the old kind of help, we should be able to optimize to victory. Sorry, not so much anymore. Time to learn a new dance. Time to tell great stories. Time to win hearts and minds because that is the only way to SEO now. 

I wrote about the end of one approach, something I called "small ball SEO" and the beginning of another (great stories well told on a User Generated Content rich social platform) recently:

Imagination, Money And Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html    

 

BTW, I turned down the tit for tat SEO job. Life is way too short for such nonsense. Teams I've managed have profitably made more than $30M online with Average Order Values (AOVs) of around $60 so LOTS of transactions.


I share that stat because if you were to ask me the most important idea in creating so much value here is my answer:

DO WHAT GOOGLE TELLS YOU TO DO! 

Jesse Soininen's curator insight, January 5, 2013 11:39 AM

I´m just a messenger;)

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Using Creative Interactivity to Generate Facebook Results

Using Creative Interactivity to Generate Facebook Results | DV8 Digital Marketing Tips and Insight | Scoop.it
This social media case study proves that a Facebook campaign's ROI can be measured and attributed to successful Facebook marketing programs.

Via Level343
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Level343's curator insight, January 4, 2013 3:43 PM
Conclusion: Multiple Benefits

Let’s check the results of this operation in concluding this article: In less than a year, the Abbé Pierre Foundation went from having no Facebook presence at all to becoming a major player in its sector on the social network.

For the $90,000 invested, it was able to obtain the following benefits:

220,000 fans40,000 email opt-ins75,000 actions (petition signatures) from Facebook2,000 ambassadors identified (defined as having liked at least 50 page posts, some of whom liked over 300)

Let’s take a closer look at the value created:

I hope that this case study has given you some new ideas for your own organization or brand.

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How Secure Is Facebook, Really? A Roundup Of Breaches & Flaws

How Secure Is Facebook, Really? A Roundup Of Breaches & Flaws | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook, a website which is less than a decade old, now has over a billion users. Those users share a lot of information about their lives. Where they live, who they associate with, what they like – and more.

Via Jose H. Flores
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Sheri Gauthier's curator insight, January 15, 2013 11:23 AM

Facebook, is it secure to put all your eggs in one basket? I don't think so. Marketing with a blog is your best option, with sharing TO Facebook.

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3 Social Networks to Watch in 2013

3 Social Networks to Watch in 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."

 

The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?

 

Click through the photo for the full story.


Via REwebCentral, Mike Ellsworth
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Jeff Domansky's comment, January 6, 2013 5:29 PM
Mike. a MySpace turnaround would be quite something not to mention an investor windfall LOL.
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
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What You Need To Know About SEO In 2013

What You Need To Know About SEO In 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

With 2012 over, everyone has started making predicting about what lies ahead for SEO in 2013, so here are ours. First prediction: SEO will be have two hundred new definitions by the end of the year – after 2012 it’s already known as inbound marketing, content strategy and even growth hacking (?!)"


Via Level343
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Martin (Marty) Smith's curator insight, January 3, 2013 9:16 PM

"Small Ball" SEO, that tug of war for a term here or there is all but over as I described in Imagination, Money and Internet Marketing (http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html#.UOY3obb8Fc0 ).

The tricky part is for some verticals and terms the death of Small Ball SEO could take a year or more. For the big, highly competitive words, you can't get there from here if your marketing is over optimized or otherwise grey hat. There is too much confirming social signals now.

Internet marketing isn't about what YOU can do anymore. It is about what you motivate others to do, to advocate on your behalf. The amount of change that idea brings is staggering and we don't have a firm grasp on most of it yet. Why 2013 is going to be amazing.

What we know is Panda cherishes heuristic measures such as:

* Time On Site.

* Pages Views.
* Return Visitors.

I thing the wise move is to begin bonding certain key Key Performance Indicators together such as:

Time on site tied to traffic.
** These metrics should move in tandem.

Pages Views To Time On Site
** These metrics should move in tandem.

Bounce Rate To Conversions
** As bounce goes down, conversions should go up.

 

Traffic to Bounce Rates
** As Traffic Goes Up Bounce Rates, ideally go down, but they never do, so find an acceptable amount of gain.

Time On Site To Conversion
** This can be tough too, but tandem is what you want. If time goes up without a corresponding move in conversion then your conversion funnel is confusing. If time goes down but conversions go up you might think this is cool since dollars to the bank trump all, but your Google heuristics are in danger so today's money may run out and you would be in trouble because your site isn't engaging and the first hint of the problem was when time went down as conversions went up.

I could go on, but you get the idea. Internet marketers will need to be creative about metrics to expand and align their view into Panda and Penguin.

 

 

Level343's comment, January 9, 2013 8:42 AM
Hey Martin thanks for your input...smart insight. Something a lot of marketing companies don't take into consideration. :)
Martin (Marty) Smith's comment, January 9, 2013 12:24 PM
Good scoop as always. You guys rock. Marty
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25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions]

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | DV8 Digital Marketing Tips and Insight | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.

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GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's comment, January 3, 2013 11:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's curator insight, January 3, 2013 11:58 AM
Remember ! Others are Watching :Be yourself;Behave Yourself ! What you tweet will be writ on your Face !