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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Rescooped by Firas Ghunaim from Curation, Social Business and Beyond
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | DV8 Digital Marketing Tips and Insight | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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LinkedIn's Latest Updates for Your Business

LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to spee

Via Gladys Pintado
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Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

Who Do Digital Consumers Trust With Their Personal Data? [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?


Via Lauren Moss
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Big Digital Marketing Campaigns Are Dead-- It's Time to Move On

Big Digital Marketing Campaigns Are Dead-- It's Time to Move On | DV8 Digital Marketing Tips and Insight | Scoop.it
It's time to erase the campaign mentality from digital marketing. Luckily, digital is inherently built for something much better: conversations.
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Instagram Tips for Growing Your Visual Footprint | Social Media Today

Instagram Tips for Growing Your Visual Footprint | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
How can your business use Instagram more effectively to engage with your target audience? Here's a grab-bag of Instagram tips and tools.

Via David Blundell
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David Blundell's curator insight, October 17, 2013 2:55 AM

Do you know how to run a photo contest on Instagram? This post is packed full of great Instagram ideas . . .

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | DV8 Digital Marketing Tips and Insight | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky, Lauren Moss
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Linda Richardson's curator insight, October 21, 2013 10:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 15, 2013 12:23 AM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 5, 2013 2:29 AM

The Periodic Table of SEO Success Factors

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How does the Arab world's mobile market compare to the rest of the…

How does the Arab world's mobile market compare to the rest of the… | DV8 Digital Marketing Tips and Insight | Scoop.it
Smartphones are undoubtedly the future of the internet. Around the globe, smartphone penetration has been increasing by 10% each year since 2011 and today…
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The Best Way To Prevent Social Media Disasters

The Best Way To Prevent Social Media Disasters | DV8 Digital Marketing Tips and Insight | Scoop.it
Is allowing employees to discuss their companies on social media really such a bad idea? (Image credit: AFP/Getty Images via @daylife) It’s become de rigeur for companies to have a Facebook page or Twitter feed.
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How To Go From App Idea To App Store [Infographic]

How To Go From App Idea To App Store [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
When the Apple App Store first launched in July 2008, there were 800 apps. Today, there are over 1 million apps in the Google Play Store, and 1.2 mill

Via Gladys Pintado
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Marc Kneepkens's curator insight, October 18, 2013 11:04 AM

Great Infographic, good overview and full of information.

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Hummingbird Google Search Algorithm - The Opposite of Long-Tail Search

Hummingbird Google Search Algorithm - The Opposite of Long-Tail Search | DV8 Digital Marketing Tips and Insight | Scoop.it
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.

Via Level343
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Level343's curator insight, October 15, 2013 1:51 PM

Ammon Jhons hits it out of the ball park with this one!!


There is no major uproar about a massive update, no massive change to the visible search engine results that most people might try to track. I believe this is because Hummingbird affects 90% ofsearches, not search results. Hummingbird is all about better processing of the query, the search phrasing.

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Content Marketing Mistakes | Social Media Today

Content Marketing Mistakes | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid.
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The Value of Google Authorship | Social Media Today

The Value of Google Authorship | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
A lot of futurists point to Google Authorship as an SEO trend for the near future. Conceptually, how this happens may be a little abstract.
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The DNA of a Social Business Strategy, Visualized

The DNA of a Social Business Strategy, Visualized | DV8 Digital Marketing Tips and Insight | Scoop.it
Over the years, we studied businesses endeavoring to master social media at various stages.


Visit the link to view 3 different visual interpretations of the 7 Success Factors of Social Business Strategy…


Via Lauren Moss
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Mike Gingerich's curator insight, October 8, 2013 8:51 AM

"You can't align your social strategy with your business objectives if you don't even know what your objectives are." - Mark Smiciklas

 

chen kc's curator insight, October 10, 2013 12:35 AM

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...

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The Role of Attention for Creativity

The Role of Attention for Creativity | DV8 Digital Marketing Tips and Insight | Scoop.it
The relationship between attention and innovation is complex. As we know, managing your attention well falls within the EI domains of self-awareness and self-regulation.But to better understand how

Via Gladys Pintado
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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | DV8 Digital Marketing Tips and Insight | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

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5 Successful Facebook Marketing Campaigns - Case Studies

5 Successful Facebook Marketing Campaigns - Case Studies | DV8 Digital Marketing Tips and Insight | Scoop.it

Facebook and social media marketing success is often displayed when big brands run a campaign with big budgets. So how do you launch a Facebook marketing campaign and make it successful?


Via Rami Kantari, Khaled El Ahmad
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5 Ways to Become a Social Media Rock Star

5 Ways to Become a Social Media Rock Star | DV8 Digital Marketing Tips and Insight | Scoop.it

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing...


Via Alessandro Rea, Mike Ellsworth
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Mike Ellsworth's curator insight, October 14, 2013 2:59 PM

OK, I primarily Scooped this article for the Jim Morrison picture, but it does have a lot of good, basic information on using social media for your business.

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How Personalized Marketing Strategies Work with Social Data

How Personalized Marketing Strategies Work with Social Data | DV8 Digital Marketing Tips and Insight | Scoop.it
How Personalized Marketing Strategies Work with Social Data
Social Barrel
The latest developments are good news for Internet marketers.

Via Level343
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Level343's curator insight, October 17, 2013 10:51 PM

For several years, traditional marketers have agreed to live with ridiculously low conversion rates for the placement and distribution of banner ads and email ads, with one template for sending messages to an immense target audience.

 

Traditional marketing usually needs substantial investment up front and large-scale placement and distribution, without assurance that marketers reach the most suitable customers.

 

In contrast, personalized marketing may be patterned or modeled from hundreds to hundreds of thousands of target audiences. Through a group of social media users, marketers can use social profiles and behavior data to tailor messages with higher significance, efficiency, and value.

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See a Map of the World Revealing Each Country's Most Visited Website

See a Map of the World Revealing Each Country's Most Visited Website | DV8 Digital Marketing Tips and Insight | Scoop.it
It's insane that not one country counts Co.Create as its most visited site. Yet.
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5 New Realities of SEO

5 New Realities of SEO | DV8 Digital Marketing Tips and Insight | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


Via Antonino Militello
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PivotPointBrands's curator insight, October 15, 2013 1:54 PM

Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.

Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Srinivas Ramarao's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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3 Steps To Master Lead Generation On LinkedIn

3 Steps To Master Lead Generation On LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it
LinkedIn expert Melonie Dodaro reveals 3 critical steps to mastering lead generation on the world's largest online professional network for any business.

Via Noland Hoshino
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What Google's Hummingbird Update Means for Small Business

What Google's Hummingbird Update Means for Small Business | DV8 Digital Marketing Tips and Insight | Scoop.it
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
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Using Social Media to Market your "Unsexy" B2B Company [INFOGRAPHIC] | Social Media Today

Using Social Media to Market your "Unsexy" B2B Company [INFOGRAPHIC] | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
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17 Sites for Web Design Inspiration

17 Sites for Web Design Inspiration | DV8 Digital Marketing Tips and Insight | Scoop.it
We asked several developers what their favorite sources are for web design and code inspiration, and they pointed to these 17 wide-ranging sites.
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