Although no one jumped out of plane wearing Google Glass this year, the company announced at its annual developer's conference some cool new products.
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Insight and tips about digital marketing strategies and social media marketing
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![10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/VX9bZX_LwWTZ4pue-BvV3Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. Delete the scoop?
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It’s clear that Google had other things it could have talked about on the first day of the I/O conference. Like Google Glass. Delete the scoop?
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In addition to all the announcements and new features Google has shown us at Google I/O, the company is also continuing its spring cleaning of features and products that don't perform. Delete the scoop?
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It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the Via The Queen of Twitter Delete the scoop?
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Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond. This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times... Check out the infographic for more interesting facts. Via Lauren Moss 
Maria Persson's curator insight,
May 16, 1:01 AM
Look closely...where do your tweets go in your 'professional circles'? 
EmbroidMe New Lenox's curator insight,
May 16, 9:34 AM
Amazing how information sharing has changed in such a short amount of time with Twitter. Delete the scoop?
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Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps. Delete the scoop?
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Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.
Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results.
When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience.
Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process.
Read More: http://www.toprankblog.com/2013/05/search-social-media-tactics/ Via Antonino Militello Delete the scoop?
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There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link... Via Lauren Moss 
Josie's curator insight,
May 21, 7:21 PM
Colors seem so innocent but its not as innocent as it seems! The psychology of branding colors! Delete the scoop?
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One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city. Via Level343 
Level343's curator insight,
May 14, 7:54 PM
For businesses that have service areas, Google throws them a bone by allowing them to designate a service area in the Google+ Local/Places Dashboard:
“Businesses that operate in a service area, as opposed to a single location, should not create a listing for every city they service. Businesses that operate in a service area should create one listing for the central office or location and designate service areas.”
But, more often than not, this can be an exercise in futility as setting a service area in a competitive industry doesn’t seem to be much help. So, what can you do? Delete the scoop?
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When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement. Via Level343
Level343's curator insight,
May 15, 8:26 AM
Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.
Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business. Delete the scoop?
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Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips. Via Maria Cristina Terenzio Delete the scoop?
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In today’s world, you would be hard-pressed to find an all male management staff at… Delete the scoop?
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Tweet Delete the scoop?
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Great fresh visual style. The content question is whether we will break the “Sell in May, Stay Away” rule this year. Posted by Philip Emmanuele, May 2013 Delete the scoop?
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New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business. Via Debra Askanase 
Debra Askanase's curator insight,
May 15, 10:32 PM
Great examples of Facebook cover photos that meet the guidelines. Delete the scoop?
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Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business... Via Jeff Domansky, Jose H. Flores 
Jeff Domansky's curator insight,
May 15, 3:19 PM
Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies. 
Phil Lauterjung's curator insight,
May 16, 11:16 AM
Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices. Delete the scoop?
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If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
Read More: http://searchengineland.com/the-future-of-seo-157803 Via Antonino Militello Delete the scoop?
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An introduction to Twitter which looks at best practice of using hashtags, search tips, analytics as well as using lists and dashboards Via Paulo Simões Delete the scoop?
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When it comes to social media, men tend to spend more time on some sites, women on others. Via The Queen of Twitter Delete the scoop?
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500 Startups today is announcing the next 28 companies to take part in its Accelerator program, unleashing a largely international class of startups who have come to Mountain View to accelerate their startup progress. Via Hani Morrar 
Hani Morrar's curator insight,
May 14, 2:03 PM
500 Startups' batch number 6 is out! And quite a diverse one it is... Delete the scoop?
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Excerpted from article intro by KISSmetrics: "How do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information. Read full article here: http://blog.kissmetrics.com/2013-youtube-marketing-guide/
Via Giuseppe Mauriello 
Daniels's curator insight,
May 14, 5:06 PM
I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof. 
Elsie Whitelock's curator insight,
May 15, 10:24 AM
Ready to create your first video? Good help here for setting it up.. Delete the scoop?
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Are you using a LinkedIn Company Page to promote your product or service? A LinkedIn Company Page will give you several other features to get your product or service in front of a targeted audience... Via Mike Barnes, ABroaderView Delete the scoop?
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Here's how Guy Kawasaki -- a man of fame -- successfully tackles the social media game. Delete the scoop?
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