DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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How to Increase Social Media Engagement | Personal Branding Blog - Stand Out In Your Career

How to Increase Social Media Engagement | Personal Branding Blog - Stand Out In Your Career | DV8 Digital Marketing Tips and Insight | Scoop.it
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational
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3 Kinds of Facebook Posts that Get Crazy Likes and Comments

3 Kinds of Facebook Posts that Get Crazy Likes and Comments | DV8 Digital Marketing Tips and Insight | Scoop.it
Learn how to use Photos, Text Statuses & Video posts on your Facebook page to get CRAZY Likes and Comments -- and take your fan page to the next level!
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Email marketing strategies in 2014 - Smart Insights Digital Marketing Advice

Email marketing strategies in 2014 - Smart Insights Digital Marketing Advice | DV8 Digital Marketing Tips and Insight | Scoop.it
A summary of research findings on email communications strategiesAt Pure360 we work with a lot of marketers with different aims, objectives and strategies.. Marketing topic(s):Email communications strategy.
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Trends Disrupting Agencies in 2014

Trends Disrupting Agencies in 2014 | DV8 Digital Marketing Tips and Insight | Scoop.it
Nichole Kelly identifies 4 trends that will disrupt marketing agencies in 2014 and turn the agency model on its head.
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Here's how to quickly erase everything you've ever done on Facebook

Here's how to quickly erase everything you've ever done on Facebook | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook doesn’t have a simple way of deleting specific data from one’s timeline including old posts, comments and likes that a person would like to have removed from his or her profile, Slate’s Je...
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Seth Godin: Why Small Businesses Fail

Seth Godin: Why Small Businesses Fail | DV8 Digital Marketing Tips and Insight | Scoop.it
The famous marketing expert explains how small businesses can hone their market efforts.
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | DV8 Digital Marketing Tips and Insight | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj


Via Martin (Marty) Smith
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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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How to Analyze Your Facebook Metrics to Improve Your Marketing

How to Analyze Your Facebook Metrics to Improve Your Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

“Are you tracking your Facebook metrics? Are you wondering what works best on your Facebook page? In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.”


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This Twitter Account Shames Brands For Lazy, Awkward, And Awful Tweets

This Twitter Account Shames Brands For Lazy, Awkward, And Awful Tweets | DV8 Digital Marketing Tips and Insight | Scoop.it
urtweetsrbad aims to inspire social media managers and agency creatives to be just a little less lazy.
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17 LinkedIn Profile Must-Haves [Infographic]

17 LinkedIn Profile Must-Haves [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio.

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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10 Infographics About Facebook Social Marketing

10 Infographics About Facebook Social Marketing | DV8 Digital Marketing Tips and Insight | Scoop.it

Facebook social marketing might sound boring, but yet is very effective to drive traffic to your website. Given the infrequency, with which I can write on this blog (things getting busy), I tried t...


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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | DV8 Digital Marketing Tips and Insight | Scoop.it
Are you using your Facebook cover photo to maximum effect? Do you change your cover image once a month, or once a year? The Facebook cover photo is prime real estate for any business, and creating high-quality images.
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Maximize Your Potential by Stepping Out of Your Comfort Zone

Maximize Your Potential by Stepping Out of Your Comfort Zone | DV8 Digital Marketing Tips and Insight | Scoop.it
You will often hear that those with some of the most publicized successes arrived at those accomplishments by simply out-working those around them.
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Marketing to Your Multiscreen Customers

Marketing to Your Multiscreen Customers | DV8 Digital Marketing Tips and Insight | Scoop.it
To keep your customers happy, a seamless cross-screen experience is a must. Here are a few tips for marketers to stay ahead of the game in today’s multi-screen world.
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The 11 Most Important Google Search Algorithm Changes in 2013 | Social Media Today

The 11 Most Important Google Search Algorithm Changes in 2013 | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Here's what sent site owners and marketers scurrying to their analytics in 2013! This infographic from E2M details the most important changes to Google Search in 2013.
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Global Internet and Social Media Use | Stats and Facts | Social Media Today

Global Internet and Social Media Use | Stats and Facts | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it
Check out this infographic by wearesquared for the latest global internet, mobile and social media statistics.
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Your Brand: The Next Media Company and The Relevance Of Content Curation

Your Brand: The Next Media Company and The Relevance Of Content Curation | DV8 Digital Marketing Tips and Insight | Scoop.it

Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog:
"There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.

1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.

2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.

3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.

4. All consumers are influential and aid their peers down the purchase funnel.

If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.

You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.

Your brand must become a content organization.

This is much easier said than done, of course. Here are four, very easy considerations to get you started.
1. Why...
2. What...
3. How...
4. Where...

Read full original article here:
http://www.briansolis.com/2013/10/your-brand-the-next-media-company-become-a-content-organization

 


Via Giuseppe Mauriello
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Andrrey Yatsenko's curator insight, February 17, 2014 3:53 AM

Content  Performance  on  Market :  Insight  and  Innovation  for  SME's  /  the  Importance  of  Intangible  Assets /.

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Hummingbird Unleashed

Hummingbird Unleashed | DV8 Digital Marketing Tips and Insight | Scoop.it
There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)?

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Level343's curator insight, October 24, 2013 2:47 PM

A great post by Gianluca... a bit long but well worth the read. Make sure yuo take a look at the comments too.

 

Hummingbird is about queries, not keywords (much less long-tail ones), as was so well explained by Ammon Johns in his post "Hummingbird - The opposite of long-tail search." For that reason, tracking long-tail rankings as a metric of the impact of Hummingbird is totally wrong.

Don Curtin's curator insight, October 24, 2013 4:49 PM

All started in a garge...

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5 Ways Keep Your LinkedIn Profile Active And Relevant

5 Ways Keep Your LinkedIn Profile Active And Relevant | DV8 Digital Marketing Tips and Insight | Scoop.it
5 ways to keep your LinkedIn profile active to be found more by those that are searching for you! It's a great way to increase your network size, too!

Via Giuseppe Lucido, Noland Hoshino
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Content Curation and Preservation: How To Archive Digital Documents Reliably

Content Curation and Preservation: How To Archive Digital Documents Reliably | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Robin Good
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ghbrett's curator insight, October 29, 2013 8:08 PM

Be sure to check out Robin Good's comments below.

Darryl Barnaby's curator insight, October 30, 2013 9:05 AM

Guidance on how to best preserve media.

Alfredo Corell's curator insight, November 2, 2013 8:38 PM

Interesting post about archieving digital documents in a realiable way

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How humans read web pages: Reducing Banner Blindness

How humans read web pages: Reducing Banner Blindness | DV8 Digital Marketing Tips and Insight | Scoop.it
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.

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Level343's curator insight, October 23, 2013 3:45 PM
What is Banner Blindness?

Banner blindness refers to a phenomenon whereby website users consciously or unconsciously ignore or skip banner advertisements or information present in a banner like fashion. One measure often used to indicate the effectiveness of a particular banner is its Click Through Rate (CTR), which is a percentage calculated by dividing the number of clicks by ad impressions.

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Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall [INFOGRAPHIC]

Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Key takeways

- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall.
- 65% spend over an hour per day watching videos
- Consumers multitask less when using tablets when compared to others devices
- Tablets are usually used for “me-time”
- After eating, smartphone is the #2 distraction to a tablet user

 Details: http://ijustdid.org/2013/10/advertising-on-tablets/


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How To Measure Your Personal Branding Success On LinkedIn

How To Measure Your Personal Branding Success On LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it

The power of your personal social brand impacts the effectiveness of your overall marketing, selling and social selling strategy and activity. The more visible and more acknowledged as an expert you are, then your chances that you will be successful will increase. An important start to establishing your presence and expertise is to use LinkedIn as your branding hub. Being found and extending your content and messaging is key!


Via Anita Windisman, Noland Hoshino
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