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Insight and tips about digital marketing strategies and social media marketing
Curated by
Firas Ghunaim
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Rescooped by Firas Ghunaim from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" onto DV8 Digital Marketing Tips and Insight |
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![4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/Q-QvqgHuB319uLEwmGtn9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss Delete the scoop?
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Facebook quietly lifted almost all of its restrictions on cover images for pages, keeping in place the rule that text can only occupy 20 percent. Via David Blundell 
David Blundell's curator insight,
March 21, 5:03 AM
Wow! This could be very significant in how you use your Facebook cover images from now. Very interesting . . . Delete the scoop?
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![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it](/resources/img/white.gif)
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many... It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves. But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract? Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them. This infographic takes a look at the five types of social follower that every business needs... Via Lauren Moss Delete the scoop?
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Companies are still grappling with how to measure social media and its resulting return on investment (ROI). Via Susan Bainbridge, Khaled El Ahmad Delete the scoop?
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Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website? Via David Blundell
David Blundell's curator insight,
April 9, 12:47 AM
Pinterest has got now got some serious new data analytics options to help businesses . . . Delete the scoop?
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![The Challenge of Getting Visibility on Facebook [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/FY-KOZwmGranK1azYT-uvjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time. Via Lauren Moss 
Martin (Marty) Smith's comment,
January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Philippe Trebaul's curator insight,
March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].
From : denisewakeman.com - January 29, 9:19 PM "Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed. If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time". The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/... Delete the scoop?
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Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures: Delete the scoop?
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Are you wondering if measuring social media return on investment (ROI) is important?Do you cringe when you think about putting together another report? Delete the scoop?
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This is a great resource to make your current website mobile ready for free.
Hut ab, das funktioniert. Aber die kostenlose Variante ist natürlich Werbung-finanziert. Ohne Werbung kostet es $9 pro Monat. Geht ja auch noch. Für eine schnelle Lösung wirklich professionell und easy!