DV8 Digital Marketing Tips and Insight
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Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner

8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
How to use LinkedIn to get sales leads: You'll learn how to build relationships, create new business opportunities and earn referrals.
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Top 10 Tips For A Successful Facebook Page | Facebook Page Tips

Top 10 Tips For A Successful Facebook Page | Facebook Page Tips | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page.

Via Peg Corwin, Debra Askanase
Peg Corwin's curator insight, May 16, 8:17 PM

Good reminders.

Debra Askanase's curator insight, May 19, 4:36 PM

While the tips are fairly pedestrian, check out the infographic of average fan page growth. Median page growth is 0.64% weekly, according to Fan Page Karma.

emcom's curator insight, May 21, 5:13 PM

You need to look at this if you have any aspirations to be successful on Facebook

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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.


The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss
Filipe MS Bento's curator insight, April 18, 10:30 AM

Excelent infografic (as graphic as you can get!):

Sue Myburgh's curator insight, April 18, 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 9:23 PM

Right on!

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The Secret Internet Marketing Superman Stuff [Marty's 3 IM Tips]

The Secret Internet Marketing Superman Stuff  [Marty's 3 IM Tips] | DV8 Digital Marketing Tips and Insight | Scoop.it
Martin (Marty) Smith's curator insight, March 5, 4:09 PM

3 Things You Can't Know, Until You Know
Apparently I've entered that "professor emeritus" space that befalls all Ecommerce Directors as they age (lol). Before I link off into the sunset here are three things I could have told you back when I was an Ecom director only on pain of death (yours or mine :). 

1.  Internet Marketing Isn't What You think
I wrote a piece about how misinformed most people are about what Internet marketing IS:

http://www.atlanticbt.com/blog/why-internet-marketing-isnt-what-you-think-it-is/  

Internet marketing is the extension, amplification and feedback loop every marketer depends on. For every moment you obsess about look and feel you lose money because THEY (your customers) will tell you everything you need to know if you only LISTEN. 

Oh, and make sure you LISTEN to Google too. Good to do what the KING tells you to do WHEN she tells you too. 

2. Everything Balances and Dances Until There Is A Wobble
Metrics are tied to each other. When your traffic goes up chances are your bounce rate will inch up too. When your time on site goes up because you've created great gamification or video marketing your SEO gets easier, you generate more Facebook LIKES and life is good. 

Then there is a wobble. 

Wobbles are inevitable so staying calm and carrying on no matter how severe the wobble is the only way to be an Internet marketer (otherwise you end up jumping off the roof LOL). 

Wobbles can come from Google, competitors or the war in Iraq. Death, taxes and that there will be costly wobbles in your Internet marketing future are life's new immutable truths. Your Internet marketing will dance again after a period of rehab and if you stay calm and carry on. 

3. The Secret Is There Is No Secret
I spent valuable TIME trying to find the FREE LUNCH of Internet marketing, the silver bullet, the one action that would solve all problems. Some may be able to do so, but someone wins the lottery too that doesn't mean it makes statistical SENSE (lol). 

Your best Internet marketing bet is to:

* DO THE WORK.

* LISTEN to the responses.
* Rinse and Repeat. 

The MAGIC of life and Internet marketing is in the JOURNEY not the destination no matter how rich it makes you. In the end your money goes into a trust or to your children, so what matters is what is happening NOW, this MOMENT.


If you are doing the work, no matter how "bad" you think it is, you are ahead of many. If you LISTEN you are ahead of more and if you relentlessly rinse and repeat you will be at the far right of Internet marketing's bell curve. 

Good luck to all the Supermen and Superwomen out there thinking that surely their head will explode if they have to learn one more thing (it won't) and never trusting they are really THERE (they are).


You NEVER need anything MORE than what you have as you read this. You are fully armed and ready right NOW to change the world, to change YOU. 

Do the work. Listen. Rinse and Repeat. 


Martin (Marty) Smith's comment, March 5, 4:26 PM
Thanks John. You ROCK as always. Marty
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | DV8 Digital Marketing Tips and Insight | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
Martin (Marty) Smith's comment, May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Get Your Facebook Page Ready For Graph Search

Get Your Facebook Page Ready For Graph Search | DV8 Digital Marketing Tips and Insight | Scoop.it

Helpful timely HOW TO and there is more work to be done than you may realize. 


Via Martin (Marty) Smith, Gladys Pintado
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SEO Easy SEO Tips From ScentTrail

SEO Easy SEO Tips From ScentTrail | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 10, 12:07 PM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Brian Yanish - MarketingHits.com's curator insight, January 10, 9:19 PM

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

Martin (Marty) Smith's comment, January 11, 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M