By every meaningful metric, LinkedIn is kicking Facebook's butt.
Via Anita Windisman, Noland Hoshino
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I don't have a Facebook, a Twitter or a LinkedIn account
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Rescooped by Firas Ghunaim from LinkedIn Marketing Strategy onto DV8 Digital Marketing Tips and Insight |
By every meaningful metric, LinkedIn is kicking Facebook's butt.
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Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why. While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five. Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent). Via Lauren Moss
Pedro Barbosa's curator insight,
December 29, 2012 6:10 AM
Social Marketing - how different approches produce different outcomes.
How Facebook, Linkedin and twitter are far better then G+, for example.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com Delete the scoop?
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Ken's Key Takeaway:
I don't think that facebook users or advertisers are going to be going anywhere any time soon. Yet, I do agree that LinkedIn is doing some great things to keep people engaged in their online ecosystem.