Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:
Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries
Examples that we used include companies in the following industries:
Via Lauren Moss
Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies.
'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.
The Internet never sleeps. Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another? It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without. ztake a look at “A Day in the Life of the Internet”...
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.
As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates.