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57
Insight and tips about digital marketing strategies and social media marketing
Curated by
Firas Ghunaim
Scoop.it Score
57
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Updated
May 22
Created
Jun 15, 2012
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Rescooped by Firas Ghunaim from Social Media Marketing Strategies onto DV8 Digital Marketing Tips and Insight |
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Firas Ghunaim's insight:
So what do you think??
99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”
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Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach. Via Lauren Moss 
Pedro Barbosa's curator insight,
February 2, 7:01 AM
Mike Gingerich's curator insight,
February 2, 5:20 PM
Good infographic on SoLoMo and the rise of mobile! 
Philippe Trebaul's curator insight,
March 2, 6:33 AM
Small Business Field Guide to SoLoMo (Infographic).
"Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach". Small Business Field Guide to SoLoMo (Infographic) via @MYDstudio http://sco.lt/... Delete the scoop?
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So what do you think??
99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”