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Insight and tips about digital marketing strategies and social media marketing
Curated by
Firas Ghunaim
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Rescooped by Firas Ghunaim from Social Media Marketing Strategies onto DV8 Digital Marketing Tips and Insight |
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Firas Ghunaim's insight:
So what do you think??
99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”
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In the era of globalization, everything is progressing rapidly at a high pace. The whole world has contracted like a small town and anything around any nook and corner of the world is now accessi... Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Gladys Pintado 
Jeff Walker's curator insight,
Today, 9:40 AM
Warms my heart to think of content as currency. Then again, to provide this content, why are so many companies outsourcing the actual writing for pennies per word? Or settling for adequate blurbs instead of thought-provoking articles? Delete the scoop?
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
May 19, 4:28 PM
Color Is MASTER of Us All Infographics: Delete the scoop?
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Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth. Via David Blundell 
David Blundell's curator insight,
May 20, 12:44 AM
Pinterest is inching toward monetisation. Here's the lowdown . . . Delete the scoop?
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As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo Via Antonino Militello 
Randi Thompson's curator insight,
May 20, 8:22 AM
Search Engine Optimization is how people find you when they search online... How does it work with social media? 
AdriM's curator insight,
Today, 12:46 AM
For those who want to see social media having a directi influence on SEO. You can even follow instructions to conduct your own experiment! 
Gail Monique Mallo's comment,
Today, 3:03 AM
This is so true. I don't think people out of this industry fully embrace the importance of social signals nor do they understand what social signal is. I guess that's what social media managers are here for!
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Martin (Marty) Smith's curator insight,
May 19, 11:21 AM
HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE. Delete the scoop?
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If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts. Via Andre van Wyk, Bonnie Manis, Gladys Pintado 
Andre van Wyk's curator insight,
May 17, 8:08 AM
The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/ Delete the scoop?
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This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates. Via Ivo Nový, Alessandro Rea Delete the scoop?
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Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic looks at the Twitter facts and shares some interesting facts about the social media site which continues to grow daily. The numbers might just blow you away... Via Lauren Moss Delete the scoop?
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Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing. Via David Blundell
David Blundell's curator insight,
May 17, 6:26 AM
Some great ways to see how your Facebook page matched up with the competition . . . Delete the scoop?
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Since Instagram was launched on Android last year, it has continued to explode in popularity. Via Gladys Pintado Delete the scoop?
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In today’s world, you would be hard-pressed to find an all male management staff at… Delete the scoop?
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If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help. Delete the scoop?
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![The Most Social Companies (in the Least Social Industries) [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/5lL-HksXzJZE5OCid3HoeTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see: Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industriesExamples that we used include companies in the following industries: MedicalPoliceAutomotiveVeterinaryLibrariesVia Lauren Moss Delete the scoop?
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Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page. Via Peg Corwin, Debra Askanase 
Debra Askanase's curator insight,
May 19, 4:36 PM
While the tips are fairly pedestrian, check out the infographic of average fan page growth. Median page growth is 0.64% weekly, according to Fan Page Karma. Delete the scoop?
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This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management. Via Lauren Moss Delete the scoop?
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With mobile usage on the increase, businesses must be ready to consider it as a valid avenue for communicating their message. The infographic below details just how mobile is changing the business ... Via Roy Smith, Gladys Pintado Delete the scoop?
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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%). Via Jonha Revesencio, Deb Nystrom, REVELN Consulting, Robin Martin, Gladys Pintado 
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!! 
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for? 
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages. Delete the scoop?
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media. This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website Via Lauren Moss 
Ally Greer's curator insight,
May 20, 3:02 PM
Here's a great infographic with some key stats on how social sharing can help increase your SEO rankings. Fun Fact: When you share your content on Scoop.it (or someone else does) it's indexed in search engines as a piece of curated content. What does this mean? While links shared on Scoop.it are no-follow links (like any other social network), they have a unique quality - they don't disappear after they're out of the stream. Essentially, your post is indexed as a curated post in addition to the original piece of content being indexed as a page on your site. Plus, you get all of the mentioned benefits of social sharing, like being discovered more easily and proving engagement. 
Irvin Banut's comment,
May 20, 4:01 PM
Isn't it though? Metaphorically, our website is our store which we want to drive foot traffic into. in the digital space, we need to leave as many breadcrumbs possible for users to find their way to our website.
Mike Gingerich's curator insight,
Today, 8:11 AM
"Tweeting cuts page indexing by 50%" WOW! Good to know. Plus, sharing on Google+ seems Delete the scoop?
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Videos can help you rank high on search engine, bring your prospects and build your online credibility and authenticity. And vidoe marketing is easier than you think ... Via Ileane Smith 
Susan Daniels's comment,
May 17, 1:11 PM
Thank you for sharing this scoop. Videos are so important for our marketing efforts. It is important to stay on top of this. I especially like that Louisa Chan is targeting education. Warmly, Susan
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Deb Nystrom, REVELN Consulting's curator insight,
May 17, 4:29 PM
How innovation wasn't, via Mike Myatt, at Apple vs. Google. Interesting take worth a look. ~ D Delete the scoop?
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Want to clean your Twitter account of all the useless SPAM and crap? Here is a guide to get it done in 10 min. Via Alessandro Rea Delete the scoop?
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Although no one jumped out of plane wearing Google Glass this year, the company announced at its annual developer's conference some cool new products. Delete the scoop?
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When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. Delete the scoop?
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It’s clear that Google had other things it could have talked about on the first day of the I/O conference. Like Google Glass. Delete the scoop?
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So what do you think??
99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”