DV8 Digital Marketing Tips and Insight
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Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | DV8 Digital Marketing Tips and Insight | Scoop.it
Remember when Google Plus “flopped"? Well, it didn’t.

Via Level343
Firas Ghunaim's insight:

So what do you think??

 

99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”

Level343's comment, January 8, 5:38 PM
I'm still not convinced, but at this point, they don't really give us much choice do they? ~meh it's business.
Laura Crest's comment, January 8, 7:30 PM
Exactly - between G+ and Author Rank, we really don't have much choice...and yes, meh, it is all business :-)
Gerrit Bes's curator insight, January 9, 4:19 AM

So what do you think??

 

99% of the people in Silicon Valley I’ve talked to about this, including some very, very bright folks with quite a bit of money and clout, will tell you that Google Plus flopped. They have, in their own minds, written it off entirely. The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”

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Dakwak: Services As Developers, Marketers and Translators!

Dakwak: Services As Developers, Marketers and Translators! | DV8 Digital Marketing Tips and Insight | Scoop.it
In the era of globalization, everything is progressing  rapidly at a high pace. The whole world has contracted like a small town and  anything around any nook and corner of the world is now accessi...
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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | DV8 Digital Marketing Tips and Insight | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.

Via Andre van Wyk, Bonnie Manis, Gladys Pintado
Andre van Wyk's curator insight, May 17, 8:08 AM

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/

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New Google+ Features Hit the Web | Social Media Today

New Google+ Features Hit the Web | Social Media Today | DV8 Digital Marketing Tips and Insight | Scoop.it

This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates.


Via Ivo Nový, Alessandro Rea
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Twitter on Paper / Infographics

Twitter on Paper / Infographics | DV8 Digital Marketing Tips and Insight | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world.

This infographic looks at the Twitter facts and shares some interesting facts about the social media site which continues to grow daily. The numbers might just blow you away...


Via Lauren Moss
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How to Compare Your Facebook Page With the Competition | Social Media Examiner

How to Compare Your Facebook Page With the Competition | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.

Via David Blundell
David Blundell's curator insight, May 17, 6:26 AM

Some great ways to see how your Facebook page matched up with the competition . . .

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5 Instagram Keys For Marketing Your Business

5 Instagram Keys For Marketing Your Business | DV8 Digital Marketing Tips and Insight | Scoop.it
Since Instagram was launched on Android last year, it has continued to explode in popularity.

Via Gladys Pintado
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She’s the Boss: Women in Business

She’s the Boss: Women in Business | DV8 Digital Marketing Tips and Insight | Scoop.it
In today’s world, you would be hard-pressed to find an all male management staff at…
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Landing Page Optimization: Color emphasis change increases clickthrough 81%

Landing Page Optimization: Color emphasis change increases clickthrough 81% | DV8 Digital Marketing Tips and Insight | Scoop.it
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Color can be used to guide customer thinking on a landing page by placing stronger emphasis on particular elements in your offer, and less emphasis on others.
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Investor Sentiment

Investor Sentiment | DV8 Digital Marketing Tips and Insight | Scoop.it
Great fresh visual style. The content question is whether we will break the “Sell in May, Stay Away” rule this year.                 Posted by Philip Emmanuele, May 2013
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How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner

How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.

Via Debra Askanase
Debra Askanase's curator insight, May 15, 10:32 PM

Great examples of Facebook cover photos that meet the guidelines.

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Is Your Small Business Findable On Every Device? | Heidi Cohen

Is Your Small Business Findable On Every Device? | Heidi Cohen | DV8 Digital Marketing Tips and Insight | Scoop.it

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...


Via Jeff Domansky, Jose H. Flores
Jeff Domansky's curator insight, May 15, 3:19 PM

Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.

Phil Lauterjung's curator insight, May 16, 11:16 AM

Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.

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The Future Of SEO in a Socially Driven World

The Future Of SEO in a Socially Driven World | DV8 Digital Marketing Tips and Insight | Scoop.it

If SEO is dead, social media will be, too, in another five years.

 

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

 

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

 

Read More: http://searchengineland.com/the-future-of-seo-157803


Via Antonino Militello
Linda Allen's curator insight, May 16, 11:12 PM

Great insight..

ShaluSharma's comment, Today, 3:14 AM
Great stuff.
Kaye Blum's curator insight, Today, 8:27 AM

More on the impact of Social Media on SEO

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Twitter Mini Masterclass

An introduction to Twitter which looks at best practice of using hashtags, search tips, analytics as well as using lists and dashboards

Via Paulo Simões
EASI-ie's curator insight, May 17, 2:41 AM

Un bon résumé de ce qu'il faut savoir de Twitter.

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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Revesencio, Deb Nystrom, REVELN Consulting, Robin Martin, Gladys Pintado
Deb Nystrom, REVELN Consulting's curator insight, May 17, 4:35 PM

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

Robin Martin's curator insight, May 18, 11:18 AM

How did I miss this one, Deb? Thanks for the scoop!!

Ivon Prefontaine's curator insight, Today, 11:09 AM

An important corollary question is what do we use social media for?

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
AndySernovitz's curator insight, May 18, 8:49 AM

This How Social Media Impacts SEO and Site Ranking: infographic infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website

••➨Read Social Media Content Curation & Marketing articles

http://www.scoop.it/t/all-things-social-social-media-magazine

Help Traduzioni's curator insight, May 18, 12:23 PM

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


Kaye Blum's curator insight, Today, 8:19 AM

Interesting to see the rise of social media's impact on SEO...

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Video Marketing Is Easier Than You Think - Just Do It | Synergy Marketing Pro

Video Marketing Is Easier Than You Think - Just Do It | Synergy Marketing Pro | DV8 Digital Marketing Tips and Insight | Scoop.it
Videos can help you rank high on search engine, bring your prospects and build your online credibility and authenticity. And vidoe marketing is easier than you think ...

Via Ileane Smith
Susan Daniels's comment, May 17, 1:11 PM
Thank you for sharing this scoop. Videos are so important for our marketing efforts. It is important to stay on top of this. I especially like that Louisa Chan is targeting education. Warmly, Susan
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Leadership Lesson: The Difference Between Google and Apple

Leadership Lesson: The Difference Between Google and Apple | DV8 Digital Marketing Tips and Insight | Scoop.it
Google and Apple are both highly esteemed brands.

Via Susan Bainbridge
Deb Nystrom, REVELN Consulting's curator insight, May 17, 4:23 PM

Confusing version releases with innovation Apple?  Mike Myatt takes on "offense and defense."  And so goes the comparisons of two very different cultures and the leaders at the top.  ~  D

Deb Nystrom, REVELN Consulting's curator insight, May 17, 4:29 PM

How innovation wasn't, via Mike Myatt, at Apple vs. Google.  Interesting take worth a look.  ~  D

Ante Lauc's curator insight, May 18, 2:56 AM

I would like that a new firm create their synthesis.

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How To Clean Your Twitter Account of Crap & Spammers (Video)

How To Clean Your Twitter Account of Crap & Spammers (Video) | DV8 Digital Marketing Tips and Insight | Scoop.it
Want to clean your Twitter account of all the useless SPAM and crap? Here is a guide to get it done in 10 min.

Via Alessandro Rea
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Everything You Need to Know About Google's Big Announcements

Everything You Need to Know About Google's Big Announcements | DV8 Digital Marketing Tips and Insight | Scoop.it
Although no one jumped out of plane wearing Google Glass this year, the company announced at its annual developer's conference some cool new products.
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10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]

10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT] | DV8 Digital Marketing Tips and Insight | Scoop.it
When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies.
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The Magic Of Google's APIs and Algorithms, The Bread And Butter Of The Google I/O Keynote

The Magic Of Google's APIs and Algorithms, The Bread And Butter Of The Google I/O Keynote | DV8 Digital Marketing Tips and Insight | Scoop.it
It’s clear that Google had other things it could have talked about on the first day of the I/O conference. Like Google Glass.
Instead, the attendees heard more about how Google has developed new ways to turn data into services.
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Google+ Games to Shut Down on June 30

Google+ Games to Shut Down on June 30 | DV8 Digital Marketing Tips and Insight | Scoop.it
In addition to all the announcements and new features Google has shown us at Google I/O, the company is also continuing its spring cleaning of features and products that don't perform.
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | DV8 Digital Marketing Tips and Insight | Scoop.it
Don't be fooled by this terrible social media marketing advice.

Via Alessandro Rea
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15 Compelling and Tweetable Social Media Statistics | Business 2 Community

15 Compelling and Tweetable Social Media Statistics | Business 2 Community | DV8 Digital Marketing Tips and Insight | Scoop.it
It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the

Via The Queen of Twitter
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The Journey of a Tweet: Infographic

The Journey of a Tweet: Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.


This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...

Check out the infographic for more interesting facts.


Via Lauren Moss
Maria Persson's curator insight, May 16, 1:01 AM

Look closely...where do your tweets go in your 'professional circles'?

EmbroidMe New Lenox's curator insight, May 16, 9:34 AM

Amazing how information sharing has changed in such a short amount of time with Twitter.

Joe Wise's curator insight, May 16, 5:32 PM

Always wondered what the .....

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New Google Maps Interface Launching At Google I/O Today?

New Google Maps Interface Launching At Google I/O Today? | DV8 Digital Marketing Tips and Insight | Scoop.it
Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps.
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