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Insight and tips about digital marketing strategies and social media marketing
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Firas Ghunaim
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Scooped by Firas Ghunaim onto DV8 Digital Marketing Tips and Insight |
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Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook. A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.
Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter. Via Lauren Moss 
Two Pens's curator insight,
March 3, 6:24 PM
Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind. 
Janet Louise Stephenson's curator insight,
May 3, 10:23 PM
Do you believe that Google+ moved ahead of Twitter? Delete the scoop?
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![Four Steps to a Social Media Strategy [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/pjZgwY7-2wxsK0_aHLu3xTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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![Global Social Media Usage [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/xWMQnaYsOghkTco9KRZFXzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Though the social media revolution has seemingly conquered the world, there is a broad range of global usage from country to country and channels used. At this infographic, see the comparisons in a visual format, showing how each different social media channel is used differently by one county to another... Via Lauren Moss Delete the scoop?
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