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Insight and tips about digital marketing strategies and social media marketing
Curated by
Firas Ghunaim
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Rescooped by Firas Ghunaim from Twitter for business onto DV8 Digital Marketing Tips and Insight |
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![The Most Social Companies (in the Least Social Industries) [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/5lL-HksXzJZE5OCid3HoeTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see: Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industriesExamples that we used include companies in the following industries: MedicalPoliceAutomotiveVeterinaryLibrariesVia Lauren Moss Delete the scoop?
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![In Numbers: How companies structure social media campaigns [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/SVRMKdThJXyNtVVHLZ_zkDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here. In summary: 42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).Via Lauren Moss 
Two Pens's curator insight,
April 14, 11:41 AM
Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 
Laser Focus Coaching's comment,
April 16, 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment,
April 16, 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)
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![Why Brands Must Embrace Visual Social Media in 2013 [infographics] | DV8 Digital Marketing Tips and Insight | Scoop.it](/resources/img/white.gif)
Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows. Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling... Via Lauren Moss 
Bart van Maanen's curator insight,
January 8, 5:34 AM
Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie. Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info 
Janet Louise Stephenson's curator insight,
May 3, 10:28 PM
They say a picture is worth a thousand words.... Delete the scoop?
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Every experienced social media manager knows that social media can be unpredictable. Sometimes you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.
But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Via Lauren Moss Delete the scoop?
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Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation. Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.
What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.
View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry... Via Lauren Moss Delete the scoop?
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There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link... Via Lauren Moss 
Josie's curator insight,
May 21, 7:21 PM
Colors seem so innocent but its not as innocent as it seems! The psychology of branding colors! Delete the scoop?
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![Biggest Moments in Social Media Marketing [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it](http://img.scoop.it/sJt0fgKdcr0PePXWwDAmtzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Check out and research the Wins and Fails of 2012 for Social Media Marketing in this infographic... Via Lauren Moss 
Philippe Trebaul's curator insight,
March 2, 6:37 AM
Biggest Moments in Social Media Marketing [infographic]
From : visual.ly - February 7, 9:29 AM "Check out and research the Wins and Fails of 2012 for Social Media Marketing in this infographic"... Biggest Moments in Social Media Marketing [infographic] via @MYDstudio http://sco.lt/... Delete the scoop?
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Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why. While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five. Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent). Via Lauren Moss 
Pedro Barbosa's curator insight,
December 29, 2012 6:10 AM
Social Marketing - how different approches produce different outcomes.
How Facebook, Linkedin and twitter are far better then G+, for example.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com Delete the scoop?
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The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors. Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top. Via Lauren Moss Delete the scoop?
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Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.
This infographic takes a closer look at how five very-different brands are rocking social media. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model... Via Lauren Moss Delete the scoop?
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