What traits do successful CPA firm leaders have in common? Consultant and accounting profession thought leader Allan Koltin, CPA, decided to find out. Drawing on his experience working with the CEOs of more than half of the 200 largest U.S.
Content marketing is of much more importance today than it ever has been.
Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.
Content marketing is here to stay and these stats definitely prove the fact.
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.
With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.
Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.
With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
The average Facebook Business Page post will only reach 16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page.
Excerpted from article on Copyblogger: "I wanted to start at “zero” with this list to give you a guideline on what it’s all about. This list is about writing, building your audience, publishing vs. self-publishing, self-publishing, and what I call “team-publishing” which is the direction you need to go if you want to professionally self-publish. All of these things are important to build your skills, your audience, and ultimately readers of your books.
Follow these 21 steps I’ve laid out for you below, and you will create quality books. 1. Reality check 2. Audience first 3. If it doesn’t bleed, it doesn’t lead 4. Educate 5. Make it evergreen 6. How to build your blog audience, part I 7. How to build your blog audience, part II 8. How to build your blog audience, part III 9. Facebook, Twitter, Pinterest — SHEBANG! 10. Marketing 101 11. Reality check on publishing 12. Self-publishing 101 13. Team publishing 14. Editing 15. Design 16. Interior design 17. Title 18. Sub-title 19. Audiobook 20. Video trailer 21. Marketing 201
Everything I describe above will lend credibility, authenticity, and ultimately audience to the effort:
- Building the platform and trust with your audience way in advance. - Writing a strong story while at the same time delivering value. - Connecting all the dots on editing, design, title, print version, audio version. - Having many strong marketing messages and a way of delivering those messages. Making sure the messages aren’t gimmicks, but real ways that show you are living the message you write about. - Infusing professionalism into every aspect of the process. The goal here is not to publish as easily as possible. The goal is to publish professionally in a way that leaves the traditional publishers in the dust.
You are your own publisher.
You are the one who believes in the message and your art and now want to share it with others and ultimately it is you who is choosing yourself to deliver that message. A message that, when properly packaged, will be a delight to the reader to receive..."