DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | DV8 Digital Marketing Tips and Insight | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Via Thomas Faltin, Martin (Marty) Smith
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Neil Ferree's comment, October 8, 2013 6:02 PM
I like the idea of curating and sharing content that travels the world at the speed of a click!
Thomas Faltin's comment, October 9, 2013 6:14 AM
thx all for comments :-)
Neil Ferree's curator insight, October 9, 2013 10:35 AM

Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.

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A Better Twitter Hashtag

A Better Twitter Hashtag | DV8 Digital Marketing Tips and Insight | Scoop.it

'Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.'


Via Lauren Moss
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9Dotstrategies's curator insight, September 2, 2013 10:50 PM

Tips on how to Improve Hashtag usage....

Mehdi BH's comment, September 3, 2013 9:14 AM
Great !
harish magan's comment, September 3, 2013 10:22 AM
Thanks for sharing
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20 Facebook Business Page Tips

20 Facebook Business Page Tips | DV8 Digital Marketing Tips and Insight | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.

Via Peg Corwin, massimo facchinetti, Jesús Hernández, Gladys Pintado, Alessandro Rea
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Peg Corwin's curator insight, July 24, 2013 9:46 AM

Facebook tips, in text and an infographic for visuals. Good reminders.


If you like this scoop, please consider a Thumbs Up.or Share.

Daniela Scapoli's curator insight, July 25, 2013 4:39 AM

Non è vero che Fb è inutile, si può usarlo bene e ricavarci molto anche se lo usa non per business ma per le relazioni personali (e poi: c'è differenza?)

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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | DV8 Digital Marketing Tips and Insight | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
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Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | DV8 Digital Marketing Tips and Insight | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Get Your Facebook Page Ready For Graph Search

Get Your Facebook Page Ready For Graph Search | DV8 Digital Marketing Tips and Insight | Scoop.it

Helpful timely HOW TO and there is more work to be done than you may realize. 


Via Martin (Marty) Smith, Gladys Pintado
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SEO Easy SEO Tips From ScentTrail

SEO Easy SEO Tips From ScentTrail | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 10, 2013 12:07 PM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Brian Yanish - MarketingHits.com's curator insight, January 10, 2013 9:19 PM

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

Martin (Marty) Smith's comment, January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
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Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ]

Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ] | DV8 Digital Marketing Tips and Insight | Scoop.it

Ultimate Guide To Measuring Most Disruptive Social Net
I'm a big fan of +Jeff Sauer's work. Jeff's work is creative, intelligent and comprehensive. I…

Great @FerreeMoney question on this G+ vs. Scoopit on this post.  


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 14, 2013 12:07 PM

GooglePlus Rocks

The linked post explains why Google plus is the most valuable "social network" on the planet and recommends Jeff Sauer's Ultimate Guide To Measuring Google+. 

If you don't know Jeff's work get to know it. Jeff’s work is great and this guide is amazing. If you remain a #GooglePlus hater good and please come compete with me (lol). 

As I explained in the linked post I LOOK FOR the kind of loud, ignorant and way too over confident BS that was circulating about G+. Those naysayers mean there is a tool I must investigate and master. 

We lucky few Internet marketers must be empathic rebels, a difficult combination to master. We must understand trends others miss and buy cheap and sell rich. When I hear a loud Greek chorus my ears always perk up. 

My use of Google+ over the last two years says that contrarian streak has paid off again. ROI assured it is time to master the most disruptive social network on the planet and that is where Jeff's amazingly detailed understanding of this tool comes in. 

Jeff provides his "Ultimate Guide" (and for once that term is accurate) in multiple formats. I'm working my way through the PDF (and yes that means I am old school). Learn anyway that works for you, but LEARN. 

There are only a handful of people on EARH who can make millions online. Making money online requires putting someone else first, something most aren't willing to do. Every great Internet marketer I know signed on to G+ years ago, but even they could learn a thing or too from @JeffSauer's amazing guide.  

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9 Tips For Keeping Your Internet Use Private

9 Tips For Keeping Your Internet Use Private | DV8 Digital Marketing Tips and Insight | Scoop.it

Many people are concerned about online privacy. And, conversely, many more are not, freely sharing any and everything on their favorite social networks, paying little attention to their mobile app settings, and happily letting Google track each keyword that they search.

It’s easy to get paranoid about all this stuff, but it does pay to be a little careful when using the internet, particularly when it comes to your personal safety. And while Twitter holds pride of place as one of the safest social networks, by taking the time to educate yourself on the security and privacy settings within your profile, being mindful of which third-party apps you allow access to your account and ensuring that you aren’t making it easy for burglars by constantly telling the world when you’re not at home, you can rest assured that you’re doing everything you can to keep your presence safe on Twitter.

 

This infographic proposes 9 tips for keeping your internet usage private.


Via Lauren Moss
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Ouida Sparkman's curator insight, August 17, 2013 6:36 PM

Sharing some useful information from the free corner

gregmhagar's curator insight, August 19, 2013 9:03 AM

9 Tips for Keeping Internet Use Private.

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5 Tips To ROCK Your Facebook Marketing With Images

5 Tips To ROCK Your Facebook Marketing With Images | DV8 Digital Marketing Tips and Insight | Scoop.it

Great tips for how to make sure your images arrest and develop on Facebook. 

Great example of what works here from Coffee-mate. Tips include:

* Put Call To Actions In The Image. 
* Add a little competition into the mix (where you win either way). 
* Always take time to create IMAGE and text.

* CTA simple and clear. 
* Make sure real time feedback is in the mix (rich get richer). 

We live in visual times. Make sure your Facebook visuals arrest and develop. 


Via Martin (Marty) Smith
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Top 10 Tips For A Successful Facebook Page | Facebook Page Tips

Top 10 Tips For A Successful Facebook Page | Facebook Page Tips | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page.

Via Peg Corwin, Debra Askanase
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Peg Corwin's curator insight, May 16, 2013 8:17 PM

Good reminders.

Debra Askanase's curator insight, May 19, 2013 4:36 PM

While the tips are fairly pedestrian, check out the infographic of average fan page growth. Median page growth is 0.64% weekly, according to Fan Page Karma.

emcom's curator insight, May 21, 2013 5:13 PM

You need to look at this if you have any aspirations to be successful on Facebook

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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.


The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss
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Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Susan Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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The Secret Internet Marketing Superman Stuff [Marty's 3 IM Tips]

The Secret Internet Marketing Superman Stuff  [Marty's 3 IM Tips] | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 5, 2013 4:09 PM

3 Things You Can't Know, Until You Know
Apparently I've entered that "professor emeritus" space that befalls all Ecommerce Directors as they age (lol). Before I link off into the sunset here are three things I could have told you back when I was an Ecom director only on pain of death (yours or mine :). 

1.  Internet Marketing Isn't What You think
I wrote a piece about how misinformed most people are about what Internet marketing IS:

http://www.atlanticbt.com/blog/why-internet-marketing-isnt-what-you-think-it-is/  

Internet marketing is the extension, amplification and feedback loop every marketer depends on. For every moment you obsess about look and feel you lose money because THEY (your customers) will tell you everything you need to know if you only LISTEN. 

Oh, and make sure you LISTEN to Google too. Good to do what the KING tells you to do WHEN she tells you too. 

2. Everything Balances and Dances Until There Is A Wobble
Metrics are tied to each other. When your traffic goes up chances are your bounce rate will inch up too. When your time on site goes up because you've created great gamification or video marketing your SEO gets easier, you generate more Facebook LIKES and life is good. 

Then there is a wobble. 

Wobbles are inevitable so staying calm and carrying on no matter how severe the wobble is the only way to be an Internet marketer (otherwise you end up jumping off the roof LOL). 

Wobbles can come from Google, competitors or the war in Iraq. Death, taxes and that there will be costly wobbles in your Internet marketing future are life's new immutable truths. Your Internet marketing will dance again after a period of rehab and if you stay calm and carry on. 

3. The Secret Is There Is No Secret
I spent valuable TIME trying to find the FREE LUNCH of Internet marketing, the silver bullet, the one action that would solve all problems. Some may be able to do so, but someone wins the lottery too that doesn't mean it makes statistical SENSE (lol). 

Your best Internet marketing bet is to:

* DO THE WORK.

* LISTEN to the responses.
* Rinse and Repeat. 

The MAGIC of life and Internet marketing is in the JOURNEY not the destination no matter how rich it makes you. In the end your money goes into a trust or to your children, so what matters is what is happening NOW, this MOMENT.


If you are doing the work, no matter how "bad" you think it is, you are ahead of many. If you LISTEN you are ahead of more and if you relentlessly rinse and repeat you will be at the far right of Internet marketing's bell curve. 

Good luck to all the Supermen and Superwomen out there thinking that surely their head will explode if they have to learn one more thing (it won't) and never trusting they are really THERE (they are).


You NEVER need anything MORE than what you have as you read this. You are fully armed and ready right NOW to change the world, to change YOU. 

Do the work. Listen. Rinse and Repeat. 


Martin (Marty) Smith's comment, March 5, 2013 4:26 PM
Thanks John. You ROCK as always. Marty
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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