DV8 Digital Marke...
Follow
Find tag "social-communities"
3.4K views | +0 today
DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
Your new post is loading...
Rescooped by Firas Ghunaim from Curation, Social Business and Beyond
Scoop.it!

The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | DV8 Digital Marketing Tips and Insight | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
more...
Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

Rescooped by Firas Ghunaim from Curation, Social Business and Beyond
Scoop.it!

The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | DV8 Digital Marketing Tips and Insight | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
more...
Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.