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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ]

Ultimate Guide To Measuring The Best Social Network For Internet Marketers - Google Plus [via @jeffsauer ] | DV8 Digital Marketing Tips and Insight | Scoop.it

Ultimate Guide To Measuring Most Disruptive Social Net
I'm a big fan of +Jeff Sauer's work. Jeff's work is creative, intelligent and comprehensive. I…

Great @FerreeMoney question on this G+ vs. Scoopit on this post.  


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 14, 2013 12:07 PM

GooglePlus Rocks

The linked post explains why Google plus is the most valuable "social network" on the planet and recommends Jeff Sauer's Ultimate Guide To Measuring Google+. 

If you don't know Jeff's work get to know it. Jeff’s work is great and this guide is amazing. If you remain a #GooglePlus hater good and please come compete with me (lol). 

As I explained in the linked post I LOOK FOR the kind of loud, ignorant and way too over confident BS that was circulating about G+. Those naysayers mean there is a tool I must investigate and master. 

We lucky few Internet marketers must be empathic rebels, a difficult combination to master. We must understand trends others miss and buy cheap and sell rich. When I hear a loud Greek chorus my ears always perk up. 

My use of Google+ over the last two years says that contrarian streak has paid off again. ROI assured it is time to master the most disruptive social network on the planet and that is where Jeff's amazingly detailed understanding of this tool comes in. 

Jeff provides his "Ultimate Guide" (and for once that term is accurate) in multiple formats. I'm working my way through the PDF (and yes that means I am old school). Learn anyway that works for you, but LEARN. 

There are only a handful of people on EARH who can make millions online. Making money online requires putting someone else first, something most aren't willing to do. Every great Internet marketer I know signed on to G+ years ago, but even they could learn a thing or too from @JeffSauer's amazing guide.  

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing