DV8 Digital Marketing Tips and Insight
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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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The Portrait of a LinkedIn User in 2013 | Infographic

The Portrait of a LinkedIn User in 2013 | Infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Though LinkedIn has a paid option, 84.4% of people who use it use the free version of the social networking site. That is, just 15.1% pay to use linkedIn. According to this infographic, two people join LinkedIn every second of every day...


Find more statistics and analysis at the article link.

 


Via Lauren Moss
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Jennifer Eggers's curator insight, July 26, 2013 12:32 PM

[ Infographic ]

Jordi Carrió Jamilà's curator insight, July 30, 2013 9:42 AM

Según esta infografía, dos personas se unen a LinkedIn cada segundo del día.

 

¿Los Usuarios le sacamos todas las posibilidades que nos proporciona la plataforma?

 

En esta infografía encontrara los resultados del 1º semestre del 2013 

BreAnn Hollinger's curator insight, August 15, 2013 8:04 AM

How do you use LinkedIn?

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Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint | DV8 Digital Marketing Tips and Insight | Scoop.it
linkedin profile, linkedin profile summary, linkedin character limits, social brand, social branding

Via Noland Hoshino, Alessandro Rea
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David G Boyes's curator insight, April 9, 2013 4:38 AM

LinkedIn is a key social platform but it can be a little bit confusing for the uninitiated. Those seeking to establish or to maximise their presence on LinkedIn will find this guide usefeul. 

Ali Anani's curator insight, April 10, 2013 12:19 AM

Powerful post

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8 tips for supercharging your LinkedIn profile

8 tips for supercharging your LinkedIn profile | DV8 Digital Marketing Tips and Insight | Scoop.it

How to get more from LinkedIn
SUMMARY: LinkedIn users who want to see better results from the network should start by fine-tuning their profile, Isra Garcia writes. They should also leverage third-party introductions, and be transparent about what they're hoping to get out of every interaction with others. Listing your skills and adapting to the network's profile format will also help users stand out, Garcia writes.


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Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing | DV8 Digital Marketing Tips and Insight | Scoop.it

Great writing can connect with your audience, so it’s only natural that you should think carefully about each platform you post on. Here's a lowdown on the differences between writing for twitter, Facebook and LinkedIn . . .


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Social Media Revolution: Revitalizing Modern Business

Social Media Revolution: Revitalizing Modern Business | DV8 Digital Marketing Tips and Insight | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


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Investors Choose LinkedIn Over Facebook and Twitter | SEO Infographics

Investors Choose LinkedIn Over Facebook and Twitter | SEO Infographics | DV8 Digital Marketing Tips and Insight | Scoop.it
Facebook and Twitter have massive user bases and an endless user stream, but they haven't been the greatest companies when it comes to attracting investors.
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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:

 

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success. People spend time on personal networks, where-as they invest time on professional networks. People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch. Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

 

View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...


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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | DV8 Digital Marketing Tips and Insight | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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The Women of Social Media: Digital Influencer Study [Infographic]

The Women of Social Media: Digital Influencer Study [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it
Social Media - Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...

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David Blundell's curator insight, April 21, 2013 3:01 AM

Very interesting study. Have just spent a few days with Pam Moore (@PamMktgNut) who spoke and trained at our British Council #SocialMediaTapas event, and I'm still in awe. She's just been voted Top 5 woman in social media by Forbes 2013 and is the no. ten influencer in the whole world. Pam rocks! . . .

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8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner

8 Ways to Get More Leads for Your Business on LinkedIn | Social Media Examiner | DV8 Digital Marketing Tips and Insight | Scoop.it
How to use LinkedIn to get sales leads: You'll learn how to build relationships, create new business opportunities and earn referrals.
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10 Secrets to Fantastic Engagement

10 Secrets to Fantastic Engagement | DV8 Digital Marketing Tips and Insight | Scoop.it

The following post is an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest . . .


Via David Blundell
Firas Ghunaim's insight:

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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David Blundell's curator insight, January 9, 2013 4:24 AM

This blog post has some really great ideas here to get genuine engagement with your customers . . . .

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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | DV8 Digital Marketing Tips and Insight | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


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Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC]

Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation.

Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.

 

What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.

 

View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry...


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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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The Business Hazards of Online Oversharing

The Business Hazards of Online Oversharing | DV8 Digital Marketing Tips and Insight | Scoop.it
Image When it comes to social media, everybody has one of those friends or followers – you know, the one whose Facebook timeline or Twitter feed features a running account of their day, ranging from work-related minutia to relationship issues and ...

Via Manuel Thomas
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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | DV8 Digital Marketing Tips and Insight | Scoop.it
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.
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