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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
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Small Business Field Guide to SoLoMo (Infographic)

Small Business Field Guide to SoLoMo (Infographic) | DV8 Digital Marketing Tips and Insight | Scoop.it

Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.

 

You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.


Via Lauren Moss
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Pedro Barbosa's curator insight, February 2, 2013 7:01 AM


SoLoMo Trend


Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Mike Gingerich's curator insight, February 2, 2013 5:20 PM

Good infographic on SoLoMo and the rise of mobile!

Philippe Trebaul's curator insight, March 2, 2013 6:33 AM
Small Business Field Guide to SoLoMo (Infographic).

"Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.


You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach".


















Small Business Field Guide to SoLoMo (Infographic) via @MYDstudio http://sco.lt/...


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The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | DV8 Digital Marketing Tips and Insight | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss
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