How to respond to hotel reviews (hint: not too much) | DV8 Digital Marketing Tips and Insight | Scoop.it

The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in our industry because it demonstrates for the first time, with hard numbers, the positive impact of online reviews upon hotel performance. In case you missed it, Tnooz node Josiah Mackenzie shared a great summary of that paper when it first came out a few weeks ago.

 

The study does a great job in demonstrating why a hotel needs to optimize its online reputation, but does not (understandably) focus on how to do it.