DV8 Digital Marke...
Follow
Find tag "advertising"
3.6K views | +0 today
DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
Curated by Firas Ghunaim
Your new post is loading...
Your new post is loading...
Scooped by Firas Ghunaim
Scoop.it!

Content Is Not King

According to many articles I have read over the past couple of years, marketing has changed and content is king. Plenty of up and coming marketing professionals are overwhelmed with the buzzword
more...
No comment yet.
Scooped by Firas Ghunaim
Scoop.it!

How to Attract -- and Retain -- a More Diverse Agency Staff | The Big Tent - Advertising Age

How to Attract -- and Retain -- a More Diverse Agency Staff | The Big Tent - Advertising Age | DV8 Digital Marketing Tips and Insight | Scoop.it
as ad agencies struggle to attract and retain talent of diverse backgrounds, tips from a long-running training program on how smart internships can help.
more...
No comment yet.
Rescooped by Firas Ghunaim from visualizing social media
Scoop.it!

[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | DV8 Digital Marketing Tips and Insight | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
more...
Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

KOMADOK by D.FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

Rescooped by Firas Ghunaim from Social Media Campaigns
Scoop.it!

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies | DV8 Digital Marketing Tips and Insight | Scoop.it

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.

 

For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.

 

Very useful. 8/10.

 

Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;


Via Robin Good, Khaled El Ahmad, Jean Cruz
more...
No comment yet.