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DV8 Digital Marketing Tips and Insight
Insight and tips about digital marketing strategies and social media marketing
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To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail

To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail | DV8 Digital Marketing Tips and Insight | Scoop.it

Via Robin Good
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Therese Torris's curator insight, September 18, 2013 3:03 AM

A bit of the same old story, but always good to be reminded

Prof. Hankell's curator insight, September 18, 2013 11:18 AM

Robin Good's insight:

 

Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.

 

Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".

 

and "...the ability to create value through curation is uncommon."

 

And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.

 

"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."

Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.

 

This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".

 

He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.

 

But if you build an audience first—if you are known for something—then your curation has meaning."

 

The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).


A good reading for anyone interested in better understanding what content curation is all about.

Rightful. 8/10

Full article: http://brandsavant.com/brandsavant/curation

Sally Tilley's curator insight, September 18, 2013 2:56 PM

A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)

Rescooped by Firas Ghunaim from Transmedia: Storytelling for the Digital Age
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Two Different Types of Storytelling: Vine vs. Instagram

Two Different Types of Storytelling: Vine vs. Instagram | DV8 Digital Marketing Tips and Insight | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."


Via The Digital Rocking Chair
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Charlie Dare's curator insight, July 13, 2013 3:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 7:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
Rescooped by Firas Ghunaim from Transmedia: Storytelling for the Digital Age
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A Crash Course On How Mobile Apps Are Changing Storytelling

A Crash Course On How Mobile Apps Are Changing Storytelling | DV8 Digital Marketing Tips and Insight | Scoop.it

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The Digital Rocking Chair's curator insight, July 17, 2013 11:25 PM

Michelle Lhooq:  'The increased predominance of mobile devices—not to mention our clingy dependence on them—has sparked a boom of ambitious apps for phones and tablets that are case studies for storytelling in the “digital age.”'