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Insight and tips about digital marketing strategies and social media marketing
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Content Is Not King

According to many articles I have read over the past couple of years, marketing has changed and content is king. Plenty of up and coming marketing professionals are overwhelmed with the buzzword
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | DV8 Digital Marketing Tips and Insight | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky, Lauren Moss
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Linda Richardson's curator insight, October 21, 2013 10:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 15, 2013 12:23 AM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 5, 2013 2:29 AM

The Periodic Table of SEO Success Factors

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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


Via Lauren Moss
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Bart van Maanen's curator insight, June 5, 2013 6:11 AM

Een nogal indrukwekkende lijst, maar waard om te bekijken.

David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | DV8 Digital Marketing Tips and Insight | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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Twitter Itself Will Soon Decide the Value of Your Tweets

Twitter Itself Will Soon Decide the Value of Your Tweets | DV8 Digital Marketing Tips and Insight | Scoop.it
Twitter will soon attach value ratings to users' tweets. Here's why.

Via David Blundell
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David Blundell's curator insight, February 15, 2013 2:51 AM

Positive noise filter? Potentially scary? Whatever you think, your tweets will soon be valued by Twitter themselves . . .

Gaurav Pandey's curator insight, February 17, 2013 8:51 PM

Smart move from guys at Twitter. Let's see how it pans out. 

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Dakwak: Services As Developers, Marketers and Translators!

Dakwak: Services As Developers, Marketers and Translators! | DV8 Digital Marketing Tips and Insight | Scoop.it
In the era of globalization, everything is progressing  rapidly at a high pace. The whole world has contracted like a small town and  anything around any nook and corner of the world is now accessi...
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4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog

4 Ways to Use Pinterest to Rank High in Search Engines | Jeffbullas's Blog | DV8 Digital Marketing Tips and Insight | Scoop.it

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

 

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

 

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

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Chiara Zanone Translations's curator insight, February 2, 2013 12:48 PM

Per un utilizzo efficace di Pinterest

anna tagliapietra's curator insight, February 5, 2013 9:22 AM

Pinterest è una delle scoperte più recenti nel panorama dei social media marketers, ma sta già dando buonissimi risultati soprattutto in termini di inbound marketing.

Jeff Bullas in questo articolo ci presenta 4 modi di usare Pinterest per alzare la visibilità nei motori di ricerca.

Due di questi punti mi hanno più incuriosita; il primo è quello che elenca i modi per trovare buoni partner per il guest blogging, opzione in Italia poco sfruttata, ma assolutamente efficace per il link building e per aumentare la vostra reputazione online. Guardando nelle categorie che vi appartengono, potete trovare pins che parlano del vostro argomento e controllare sia l'autore che il sito di origine per scoprire se ci sono opportunità di guesting.

L'altro punto è lo studio dei nostri competitor: mettendo il loro dominio nel search tool di Pinterest, possiamo vedere sia cosa postano loro sia chi li segue, li re-pinna, li apprezza e quindi trovare gli influencers di riferimento nel settore che ci interessa.

Jeff Bullas ci dà altri spunti e dritte nell'articolo e mi piacerebbe sapere se qualcuno di voi sta usando Pinterest per il proprio business e con che metodologia.

Buona lettura!

Henri RUET's curator insight, March 6, 2013 7:22 PM

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Up Close With Facebook Graph Search

Up Close With Facebook Graph Search | DV8 Digital Marketing Tips and Insight | Scoop.it
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works.
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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | DV8 Digital Marketing Tips and Insight | Scoop.it

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world.

 

Equally important for businesses to consider is the buying power behind Pinterest: Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!

 

To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search.

 

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Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note]

Former SEO Says Spend Money On GREAT Content Not SEO [Infographic + Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."


Could good content take over keyword advertising?


Via Ally Greer, Alessandro Rea, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 5, 2013 8:04 AM

SEO Muscle Memory
I'm a former SEO. I guess that definition applies since organic SEO was worth millions when I was a Director of Ecommerce. I spent a week in Mill Valley CA with SEO Guru Bruce Clay and know the tricks Alley's Scoop refers to and I agree. There was a time when optimization alone could win. That was a different time in important ways:

* Less noise, less competition for top listings.

* SEO "Tricks" weren't known by a large population.

* That was the way Google structured the game.

 

What Navneet Panda, Google's brilliant engineer, did in modifying Google's algorithm changed everything. Google was in danger of being flooded by social signals and User Generated Content. Not so much now. 

Social signals + the Google float, an innovation Google originally created to expand ad inventory, became a lifesaver and a heart breaker. It is or will be impossible to optimize a website into Google top listing now (or soon).

People think of Google as this monolith, the all-knowing OZ. Not so much. Google indexes pages and keywords. I was asked the other day to win a tit for tat keyword battle and it was winnable NOW in the old way. Soon, as that vertical gets more sophisticated over time (and they all do), the ability to optimize into a SEO win will disappear. 

There is the tricky rub. Muscle memory says, to the person who asked for the old kind of help, we should be able to optimize to victory. Sorry, not so much anymore. Time to learn a new dance. Time to tell great stories. Time to win hearts and minds because that is the only way to SEO now. 

I wrote about the end of one approach, something I called "small ball SEO" and the beginning of another (great stories well told on a User Generated Content rich social platform) recently:

Imagination, Money And Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html    

 

BTW, I turned down the tit for tat SEO job. Life is way too short for such nonsense. Teams I've managed have profitably made more than $30M online with Average Order Values (AOVs) of around $60 so LOTS of transactions.


I share that stat because if you were to ask me the most important idea in creating so much value here is my answer:

DO WHAT GOOGLE TELLS YOU TO DO! 

Jesse Soininen's curator insight, January 5, 2013 11:39 AM

I´m just a messenger;)

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Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | DV8 Digital Marketing Tips and Insight | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

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Press Release: Marketers Losing Trillions in Lost Sales Due to Website Translation | dakwak's blog

Press Release: Marketers Losing Trillions in Lost Sales Due to Website Translation | dakwak's blog | DV8 Digital Marketing Tips and Insight | Scoop.it
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101 Conversion Rate Optimization Tips, Tactics, and Techniques

101 Conversion Rate Optimization Tips, Tactics, and Techniques | DV8 Digital Marketing Tips and Insight | Scoop.it

To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.

 

These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...


Via Jeff Domansky, Khaled El Ahmad
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Jeff Domansky's curator insight, March 23, 12:57 AM

This is a valuable list of 101 optimization resources. Recommended reading for marketers and PR pros.

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SEO Infographic: Search Ranking Factors & Correlations

SEO Infographic: Search Ranking Factors & Correlations | DV8 Digital Marketing Tips and Insight | Scoop.it

Earlier this month Moz updated their annual survey of local search ranking factors.


The survey includes:

General ranking factorsSpecific ranking factorsNegative ranking factors

View the infographic for more details and statistics...


Via Lauren Moss
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Mr Tozzo's curator insight, August 20, 2013 4:14 AM
SEO Infographic: Search Ranking Factors & Correlations
Witmer Group's curator insight, August 21, 2013 10:55 AM

Great visual!

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | DV8 Digital Marketing Tips and Insight | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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Your 6 Step Guide To Integrated Digital Marketing | SEO Infographics

Your 6 Step Guide To Integrated Digital Marketing | SEO Infographics | DV8 Digital Marketing Tips and Insight | Scoop.it
Understanding where integrated and digital marketing will lead us is just as important as knowing its current parameters.
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SEO Knowing The Unknowable

SEO Knowing The Unknowable | DV8 Digital Marketing Tips and Insight | Scoop.it

What do Whitman, Rod Serling, Sand Castles and Black Swans have in common? They are all as likely to explain SEO as anyting else.


Via Martin (Marty) Smith
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SEO's Social Media Singualrity Is Near

SEO's Social Media Singualrity Is Near | DV8 Digital Marketing Tips and Insight | Scoop.it

My friend Mark Traphagen (@MarkTraphagen) has a genius series of posts and comments going on Google Plus (all linked in the attached article).

 

I share thoughts on SEO, the Google Float, the coming semantic web and why Kurzweil's singularity may be closer than we think at least for Internet marketers.


Via Martin (Marty) Smith
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SEO Revelations for 2013

SEO Revelations for 2013 | DV8 Digital Marketing Tips and Insight | Scoop.it

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. There is more to come.

 

Today I'm going to take a shot at six predictions for 2013. Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Others may be a bit more controversial. Here goes.

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How The New Facebook Search Is Different & Unique From Google Search

How The New Facebook Search Is Different & Unique From Google Search | DV8 Digital Marketing Tips and Insight | Scoop.it
At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search that Google.
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SEO Easy SEO Tips From ScentTrail

SEO Easy SEO Tips From ScentTrail | DV8 Digital Marketing Tips and Insight | Scoop.it

SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 10, 2013 12:07 PM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Brian Yanish - MarketingHits.com's curator insight, January 10, 2013 9:19 PM

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

Martin (Marty) Smith's comment, January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
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5 Reasons Why Infographics Are Important To Your Blog

5 Reasons Why Infographics Are Important To Your Blog | DV8 Digital Marketing Tips and Insight | Scoop.it
If you have a blog, incorporating infographics is an absolute must. Not only will the use of infographics help to elevate your blog’s ranking on search engines, but they will also make your blog more engaging.
They also have the potential to help you gain more readers and subscribers, and they can help you get your point across much more effectively than plain text...

(Read the complete article for 5 reasons why you should consider infographics in social media and blogging)
Via Lauren Moss
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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | DV8 Digital Marketing Tips and Insight | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss
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