"we are not bottlesellers, we are storytellers" is what a wine-maker once said to Harold Hamersma, a Dutch wine-expert, writing a column in my favorite newspaper NRC, this weekend about wine advertising. Nothing is more true. In his column he referred to this article writen for the drinks industry. Read about why more wine brands aren't following suit. And whiskey brands are.
On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.
Scoop.it is een site waar je (nieuws)berichten kunt verzamelen, enigszins bewerken en publiceren. Na het aanmaken van een account kun je een eigen onderwerp starten. Bij Scoop It ben je de beheerder van een bepaald thema of thema’s.
Via Frans Droog
Vlak voor die mooie zomer hebben we stilgestaan bij de ontstaansgeschiedenis en toekomst van digital storytelling. Het was halverwege september dat we jullie vertelden hoe je... [[ This is a content summary only.
Telling is old school, pedantic, and pompous. Telling is transactional; it implies a giver and a taker. When you tell someone something, you shut down true communication. Modern, effective communication is about engagement. It’s about achieving resonance. It’s about moving beyond sympathy to empathy. Modern, effective communication is about engagement.
Ahhhhh -- words of wisdom from colleague Thaler Pekar about what everyone in business needs to recognize about story dynamics. And how working with these dynamics are so critical in today's new marketing/branding landscape.
I couldn't have said all better myself Thaler! Good job.
Thaler writes for non-profits but the same principles apply to anyone in business -- large or small.
If you've been disenchanted lately with lackluster storytelling results in your business, then these story principles should get you back on track again.
Don't wait -- read this short but powerful article now. Don't get left behind.
Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."
I love the core message of this post -- for business success hire both a strategiest AND a storyteller!
Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!
Go read the article for more info on why this marriage makes so much sense.
Thanks fellow curator Gregg Morris @greggvm for finding this article!
Storytelling Festival Amsterdam 2012 bij OBADichtbij.nlOp 4 november vindt bij de Centrale Bibliotheek van de Openbare Bibliotheek Amsterdam (OBA), Oosterdokskade 143, diverse voorstellingen plaats in het kader van het Storytelling Festival...
Christopher Booker's book Seven Basic Plots states there are really only seven different types of stories. The challenge becomes finding which one best suits your brand, and then telling it skillfully, believably and—if you're going to invite consumers to join in the story—extremely carefully. This article shows the seven basic plots—with real (video) examples from art and advertising of stories that fit each one.
I love the end of the article where it's said that, apart from these seven basics, it also helps to focus outward, away from the brand, toward consumers—and figure out their experiences and their stories. Isn't that true?
Free download: An easy way to keep all of your important site information in a single, handy spot.
For those of you who run websites, there are comparable pieces of information that you had better know, or have ready when needed. But my experience at Synthesis — where we provide managed hosting for WordPress websites — has taught me that too many site owners are far too lax with the most critical information about their websites.
Which is why we created the WordPress Website Owner’s Emergency Checklist and are providing it to you as a free download. It will make your life as a website owner so much easier having all of this critical information in one place …
De vraag naar een presentatie met als thema: “Wat is communicatie?” maakte me een beetje aan het lachen. Ik zag namelijk direct allerlei scenario's voor me van hoe ik zo'n presentatie zou doen. Ik zou doodstil kunnen staan ...
"Creating videos nowadays is way simpler than it ever used to be. Gone are the days when one had to buy and install software to create videos. Besides being expensive such software always eat up a lot of space from hard disk. Now with the boom of web 2.0 technologies, there are dozens of tools that one can use to create instant videos and without any need for any software installation. Everything is done in the cloud. Check out some of these tools Here..."
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ;
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