Dussions for Milestone 2
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The importance of great customer engagement | PAI Blog

The importance of great customer engagement | PAI Blog | Dussions for Milestone 2 | Scoop.it
Wit Kritcharoen's insight:

I agree with this article, as having contact with your customer is the only way that your company can know about how effective the company's IMC program is.

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Vana Chatikavanij's comment, April 9, 2013 6:13 AM
Getting intouch with your consumers can help to evaluate how well your company did in terms of IMC. Knowing what your client think or feel will show how effective your IMC program works and this will also help to allocate any problem occurs so that changes can be made to create a better programme in future.
Neungy Kung's curator insight, April 9, 2013 12:15 PM

I do agree with this article that we need to engage to customers to be able to know the feedback of what customers think of our products. It is also for company to be able to contact and give detials about new promotions or new launch products when engaging with them. Therefore, company will be able to know what IMC program is about.

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Setting Goals - Integrated Marketing Communication

Setting Goals - Integrated Marketing Communication | Dussions for Milestone 2 | Scoop.it
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Wit Kritcharoen's insight:

I think the objective in the planning of IMC is vary sagnificant, as it serve important fucntions as communications devices, as a guide to planing the IMC program can deciding various alternatives, and for measurement and evaluation. so,the ultimate goal of IMC is to unite all aspect of marketing communication so they work togather seamlessly and harmoniously.

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Vana Chatikavanij's comment, April 9, 2013 6:30 AM
"Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product." I do agree with this message within this article. I do think that IMC help to create all of these aspect and to be able to success, companies should consider planning IMC program by taking all aspect of communication in marketing to combine and create a strong aim for the company.
Neungy Kung's curator insight, April 9, 2013 5:38 PM

When companies settiing goals in the businees, they have to look at IMC approach for companies to be coperate any other main issues to setting the goals. There are many IMC campaign which can help with the increasing brand awareness, generating sales and reinforcing repeat purchases. Planning is important in a business, for IMC there is also the plan of which people need to follow by looking at the strategies and IMC Objectives.

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Branding | Visible Communication

Branding | Visible Communication | Dussions for Milestone 2 | Scoop.it
» Branding |
Wit Kritcharoen's insight:

I agree with this article that "Your Brand Strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages." and  "Today, the challenge is not just getting your message out, but cutting through the e-clutter to get your message in.". For effective communication to occur, the sender must encode a message in such a way that it will be decode by the reciever in the intended manner.

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Vana Chatikavanij's comment, April 9, 2013 6:23 AM
"Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services may allow you to command a higher price for your brand than similar unbranded products might command" I do agree with this quote from this article. I do believe that value can be added to your brand depending on how you plan to deliver your message to your consumers or recievers of the message. Value can be added by the way you command it to be and this can be well planned following the how, what , where, when and whom aspects to give the best result in communication.
Neungy Kung's curator insight, April 9, 2013 12:15 PM

I agreed with this article which brands need to be able to send message across to consumers. This will leads to what consuners think about our brand so we will be able to add values to our brand as when consumers command more we just be prepared and produced what consumers need so we do get the most out of it.