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Wit Kritcharoen's insight:
I think the objective in the planning of IMC is vary sagnificant, as it serve important fucntions as communications devices, as a guide to planing the IMC program can deciding various alternatives, and for measurement and evaluation. so,the ultimate goal of IMC is to unite all aspect of marketing communication so they work togather seamlessly and harmoniously.
I agree with this article that "Your Brand Strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages." and "Today, the challenge is not just getting your message out, but cutting through the e-clutter to get your message in.". For effective communication to occur, the sender must encode a message in such a way that it will be decode by the reciever in the intended manner.
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