There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
"A simple shift in a vowel’s sound can change the way people think and make decisions about objects—leading to a greater connection between a brand name and product features a business wants to highlight, says new research ..."
Many small and large businesses alike step-up their advertising effort for the Super Bowl, and for good reason. This single event captivates millions of consumers, many of who talk about Super Bowl ads with the same fervor they express when talking about the game. But like all marketing campaigns, the impact spans across plaforms- it’s not just limited to TV commercials.
What prevents a sales organization from achieving success? After studying hundreds of sales organizations, I have found the answer to this question is directly related to the challenges associated with their development stage.
Here is a quick roundup of some of the latest happenings in the social media world. Facebook Facebook announced the upcoming launch of its new iPhone app. With Paper, you will be able to keep an eye on your News Feed, while also checking out content from emerging voices and well-known publications in more than 12 categories.
CMSWire Social Media Addiction and Other Mobile Marketing Trends [Infographic] CMSWire But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities?
Boring doesn't mean you can't be profitable and it definitely doesn't mean you can't use innovative marketing techniques to get quality attention. Let's look at some of the opportunities and strategies that supposedly boring business can use.
Are you a business-to-business (B2B) company that needs to create or revamp your brand and messaging strategy? Understanding the process can be the hardest part. This post shares some basics to consider or expect.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.