The cult of brand Diesel rides Ducati | Ducati & Italian Bikes | Scoop.it

Two Italian brothers unite in a massive collab that sees Diesel release a bike (they have previously made a MTB and car!) and a collection of clothing for the tie-up. We really like this collab, not so much for the expensive, but seriously nice bike, but more for the clothes. Obviously we would like the bike, but feel they could have been a bit more Diesel with it. A colourway and a few etchings don’t seem to be branded enough for us.