Julia Pimsleur Levine is the creator of Little Pim, a comprehensive series of educational materials for introducing a foreign language to young children ages 0 to 5. She came up with the idea in 2006 because she wanted her own son to learn French and wasn’t happy with the resources available. Pimsleur Levine herself is fluent in French, and also knows a little Spanish, Italian, and German.
Her company, Little Pim, is distinctive in that it uses what she calls the Entertainment Immersion Method®. Its roots lie in the Pimsleur Method, an audio-based language learning method for adults developed by her father, Dr. Paul Pimsleur. Julia Pimsleur Levine adapted the method for children and added a visual element using other children as subjects, as well as an animated character to capture and engage her young audience. The Spanish immersion videos emphasize repetition and make teaching a foreign language easier for parents who may not speak it themselves.