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4 Cool Things You Can Do with The New Twitter Profile - HubSpot

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Cool

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marketingIO's curator insight, June 3, 2014 7:39 AM

Quick and must review.

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Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B - Ad Age

Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B - Ad Age | Du Marketing & autres facéties de la vie... | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.


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Nicolas Desachy's insight:

Excellent

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marketingIO's curator insight, June 3, 7:46 PM

From Laura Ramos, Forrester's 2nd best analyst for marketers.

marketingIO's curator insight, June 11, 8:37 AM

From Laura Ramos, Forrester's 2nd best analyst for marketers.

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Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer

Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer | Du Marketing & autres facéties de la vie... | Scoop.it
Regalix’s study found that B2Bs were all about leads when it came to marketing automation. When asked about the key marketing automation objectives their company was trying to pursue, the top three responses each related to this process: improving lead nurturing (82%), improving lead quality (76%) and increasing lead generation (74%). Upping sales revenues was the No. 4 objective, at 53%, while no other option broke the 50% mark.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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marketingIO's curator insight, May 27, 7:41 PM

You're kidding? Who knew?

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4 Ways to Get More Leads Using Marketing Automation [Infographic] - SociallyStacked

4 Ways to Get More Leads Using Marketing Automation [Infographic] - SociallyStacked | Du Marketing & autres facéties de la vie... | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


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Marketers Rank the Technologies Designed to Help Them - eMarketer

Marketers Rank the Technologies Designed to Help Them - eMarketer | Du Marketing & autres facéties de la vie... | Scoop.it
As marketers struggle with marketing integration technologies, a survey from Ascend2 asked them what technologies were actually helpful in their data-driven marketing efforts. The survey base included marketing professionals worldwide, the bulk of whom worked at firms with fewer than 500 employees. And CRM software won out by 6 percentage points.

CRM software was the only type of digital marketing technologies that more than half of respondents said was useful in their data-driven efforts. Close to half said the same of marketing analytics software as well as email marketing software, and 46% gave the thumbs-up to marketing automation suites.

 

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marketingIO's curator insight, November 19, 2014 9:27 PM

And there's your top 4, as if that was a surprise. 

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CMOs Boldly Reach For More Influence Across The Enterprise In 2015 - Forrester

CMOs Boldly Reach For More Influence Across The Enterprise In 2015 - Forrester | Du Marketing & autres facéties de la vie... | Scoop.it

Excerpt...

 

"Forrester predicts that:

 

-- >  CMOs will insist on taking charge as a full corporate officer. Bringing their knowledge about customers, markets, and competition to bear, CMOs will champion efforts to build a customer-centric organization culture, uniting all organization functions around a common set of principles and practices that build tighter customer relationships and differentiated experiences. With their stature and influence as a leader in the organization on the rise, CMOs will have CEOs’ ear for the first time. Leveraging their customer and competitive knowledge, CMOs will advise and council CEOs on how to win, serve, and retain customers to grow the business.

 

-- >  CMOs will lead the quest for customer obsession by dismantling outdated organization structures in favor of customer-centric teams. In 2015, CMOs will rally the organization around winning, serving, and retaining customers as efficiently as possible, requiring specific changes to the organization that will affect how decisions are made, how success is measured, and what role outsiders like agencies will play. These CMOs will be skilled in change management and able to unify the organization around a common customer-centric vision."

 

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marketingIO's curator insight, November 10, 2014 3:00 PM

The real question: why has it taken the B2B CMO so long to accomplish this vis-a-vis the B2C CMO? Not even close.

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How To Ensure Your Marketing Tech Investments Address Business Needs - MarketingLand

How To Ensure Your Marketing Tech Investments Address Business Needs - MarketingLand | Du Marketing & autres facéties de la vie... | Scoop.it

Excerpt...

 

"The facilitator will focus first on understanding why a system is being considered and the benefits expected for customers and/or prospects. Once these factors are understood, other points that should be addressed include:

-- >  Functional Impact: What impact will the new solution have on the marketing organization and existing processes? What new processes will be needed? Will there be a need for new staff? What impact will there be on other organizations within the company? Has that impact been communicated and committed to?

-- >  ROI: What ROI is required to yield success? In what timeframe does the ROI need to be achieved?

-- >  Risks: What risks are associated with the new solution? What are the risks if the new solution is not pursued?

-- >  Configurability: How flexible and easy to modify does the solution need to be?

-- >  Ease of Use: How easy is the solution to use? How do you want to access the solution (SaaS, private cloud, network)? How much resource availability do you have to maintain the application? What customer support do you need from the solution provider?

-- >  Analytics/Reporting: What type of reports do you need? How do you want to access reports?

-- >  Robustness: How many transactions do you need to process daily? How many do you need to process concurrently? How many users do you need to access the system?

-- >  Integration and Security: Do you need a solution that will integrate with existing solutions in the marketing stack? What are your security standards?"

 

 

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marketingIO's curator insight, November 11, 2014 8:00 PM

It's all about the internal requirements, and matching those internal requirements with external vendor offerings. Click through for a greater understanding of "JAR."

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It’s Risky Business When CMOs Tackle Tech Alone - CIO

It’s Risky Business When CMOs Tackle Tech Alone - CIO | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

There is a downside to not involving IT…

 

1. Forrester found that "CMOs who go it alone often overlook key integration points to provide a consistent customer experience across all enterprise touchpoints. CMOs who are not involved in technology design, decision-making and management risk creating an infrastructure that does not tightly align to the marketing vision."

 

2. New technology has all sorts of follow-on costs, from integration to training to replacement to total cost of ownership. Forrester has a clever acronym for ongoing outlays: MOOSE, or the cost to maintain and operate the organization, systems and equipment.

 

3. When a martech vendor underperforms, many CMOs find themselves locked into a long-term commitment, a soured relationship and no recourse. If the CMO involved the CIO before signing on the dotted line, chances are good that the CIO negotiated contract outs as well as an ironclad service level agreement.

 

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marketingIO's curator insight, October 16, 2014 7:28 AM

I think we're aware of MOOSE, but #3 is one that makes practical sense, especially with regards to a review of a contract so that multiple eyes have seen it (covering thy butt).

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The Wordpress Guide for Small Businesses

The Wordpress Guide for Small Businesses | Du Marketing & autres facéties de la vie... | Scoop.it

A straight-forward guide to getting your website up and running using Wordpress. Simple screencast videos guide you through the process step-by-step.


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4 Cool Things You Can Do with The New Twitter Profile - HubSpot

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marketingIO's curator insight, June 3, 2014 7:39 AM

Quick and must review.

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7 Steps To Optimize Marketing Automation | Marketers

7 Steps To Optimize Marketing Automation | Marketers | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

[The author has] lead the charge on 6 different marketing automation implementations over the last 3 years and on more than one platform.  I’ve seen how difficult these implementations can be.  Yet every one of our projects has been successful, some more than others.  We’ve learned a lot of difficult lessons out of these implementations and I’d like to share them with you here.  Whether you’ve already implemented marketing automation and are trying to get more out of it, or if you are thinking about implementing marketing automation and want to be as prepared as possible, I believe these steps will help you.


The seven steps

Define what you want marketing automation to do for your firmDefine your expectations of how sales and marketing staff will use the toolDefine your technology requirementsEvaluate the available tools in the marketBuild and execute your implementation planCollect and analyze your data to see where you need to make changesBuild and deploy automated campaigns using content and market segmentation

 

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Elementaire mon cher Watson mais clé pour le succès

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marketingIO's curator insight, June 3, 2014 9:40 AM

Click through for the detail. If you or your service provider do not have these steps included, think again.

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How to use video in email marketing in 2014 - Smart Insights

How to use video in email marketing in 2014 - Smart Insights | Du Marketing & autres facéties de la vie... | Scoop.it

Intermediate/ Digest...

 

Putting extra clicks in the way of a customer decreases conversion. Amazon created 1-Click because they found this out years ago.

Embedding a video in email means two clicks are needed to the landing page. One to watch the video and one to clickthrough to the landing page.Using the classic static image with linked video approach and auto-playing the video on the landing page means just one click is needed to the landing page.

 

To help get the one clickthrough to play follow these tips:

Pick an engaging frame from the video to show as the static image. That may not be the first frame.Overlay a play button on the frame image. YouTube have trained everyone to know exactly what the button means and does.Make sure the video content supports the overall message in the email. A video off topic won’t help your marketing objective.In the email copy explain in a couple of lines the value of watching the video, give people a reason to play.Make sure you auto-play the video on the landing page for traffic arriving from email. After all if they clicked through they wanted to watch it. Services such as Wistia make this easy to do.

 

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marketingIO's curator insight, April 15, 2014 5:34 PM

Which makes perfect sense: one click vs. two. So let's assume that video can play within all clients (which it doesn't, e.g., Outlook). Would you really want to do this? No, as it means two clicks (one to view the video, and one to get to the landing page. Auto-play on the landing page solves all issues.


marketingIO's curator insight, May 20, 2014 9:16 AM

Which makes perfect sense: one click vs. two. So let's assume that video can play within all clients (which it doesn't, e.g., Outlook). Would you really want to do this? No, as it means two clicks (one to view the video, and one to get to the landing page. Auto-play on the landing page solves all issues.

Corporate Television's curator insight, July 15, 2014 3:56 AM

It all depends on the purpose of your video though...

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Why Strong Social Media Benefits Your SEO

Why Strong Social Media Benefits Your SEO | Du Marketing & autres facéties de la vie... | Scoop.it

Having a strong social media presence is so important, and some business owners just can’t wrap their head around it, especially the older generation. 

 

Even if you take SEO out of the picture it is still crucial to have an online social media presence. Times are changing and social media is now more important than ever. Getting back on track, here are some reasons that you need to include social media in your marketing and SEO strategy.

 

Read more at: http://www.business2community.com/seo/strong-social-media-benefits-seo-0889168#!PEltj


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Webgrrl's curator insight, May 23, 2014 8:50 PM

Having a strong social media presence is so important, and some business owners just can’t wrap their head around it, especially the older generation. 

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Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert

Steps to Scale Your Content Marketing Strategy - CMI | #TheMarketingTechAlert | Du Marketing & autres facéties de la vie... | Scoop.it

Basic/ Highlighted...

 

6. Reduce, reuse, repurpose

If you’re not repurposing content, you’re doing it wrong. Combine, reuse or rethink content in new and unexpected ways to generate more with less effort. For example:

Split larger content assets into blog postsWrite a blog post based on one section of an infographic you’ve producedMap out a blog post series that could also serve as chapters of next month’s eBook.

In addition to getting more mileage from each topic, repurposing challenges you to re-create valuable content assets for different buyer personas and verticals — making content highly targeted and relevant.

 

9. Befriend data

Track performance through quantifiable metrics, and leverage this data to allocate resources toward top-performing subjects and formats. Once you’ve defined the  objectives and key performance indicators (KPIs) that will serve as benchmarks for content success, you’ll be able to analyze current activities, evaluate performance, define next steps to improve weaknesses and build upon strengths, and calculate ROI. Consider establishing a schedule like the following to ensure that you stay on top of your metrics:

Daily: Quickly monitor analytics technology for spikes and anomalies. Investigate as necessary.Monthly, quarterly, and annually: Record KPIs, looking for trends and potential contributors.As needed: Plan for spot-checks into your analytics now and again to evaluate the performance of new content initiatives or particularly innovative content projects.

 

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marketingIO's curator insight, April 29, 2014 8:35 AM

These two steps out of the ten listed are the most important. I cannot overemphasize the importance of parsing and personalizing to the persona.

Alison Busby's curator insight, June 25, 2014 4:47 AM

One of the biggest challenges in content marketing is how you maintain content production over time. Here's an excellent framework for developing a regular flow of content.

Juliana Loh's curator insight, July 4, 2014 5:16 AM

I'm dead focused on editing out material and re-purposing what I've got. Main goal: Cut down on costs and time! Pre-plan your events and consider what you need for the website even before it's done. ex. backstories and 'how to's'

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#MaryMeeker's 2015 #InternetTrends report

#MaryMeeker's 2015 #InternetTrends report | Du Marketing & autres facéties de la vie... | Scoop.it
Print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, Ms. Meeker said.

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Nicolas Desachy's insight:

To be read

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Eric_Determined / Eric Silverstein's curator insight, May 28, 12:56 AM

All The Growth Is In #Mobile !

This article highlights key areas from the trend report with important insight.


Which area, stat or information surprised you the most?


Roberto Fuso Nerini's curator insight, May 28, 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Stuart Walters's curator insight, May 28, 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

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Marketing Technology - Automation & Agility, missing anything?

Marketing Technology - Automation & Agility, missing anything? | Du Marketing & autres facéties de la vie... | Scoop.it
marketing technology, automation and agility

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Nicolas Desachy's insight:

A must read

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Eric_Determined / Eric Silverstein's curator insight, April 30, 7:25 PM

“Technology is only as good as the story.”  Anne Handley @MarketingProfs


Great insight and interview with Scott Brinker

 

"In a nod to Steve Blank, the best way for marketers to maintain a “human connection” with their market is to get out of the building. Go meet customers face-to-face. Observe them in their natural habitat. Talk with them, don’t just do sanitized market research surveys.

 

"The best advice for architecting your #marketing #technology stack is to “design for change.”

 

The most exciting transformation underway today is the shift from marketing being primarily in the business of communications to being in the business of #experiences "


What did you take away from the interview?





#Data #Storytelling #CustomerRelationship

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Forrester Says Marketers Are Wasting Resources on Facebook, Twitter - MarketingLand

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter - MarketingLand | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

"So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on those networks can be a waste of time, money and resources, Forrester vice president and principal analyst Nate Elliott concludes in the report titled “Social Relationship Strategies That Work.”"

 

"The issue according to Elliott is anemic reach and engagement. In February, Ogilvy reported that top brands’ Facebook posts reached only 2% of their fans. That has likely fallen further and with last week’s Facebook announcement that it will further throttle promotional posts, the trendline hasn’t yet hit bottom. Organic reach on Twitter is just as low, the report says, citing “multiple industry sources.”"

 

"The Forrester report isn’t entirely down on social media. It recommends turning to social networks that generate higher brand engagement, like Instagram and Pinterest. Forrester data shows that top brands’ Instagram posts receive a per-follower engagement rate 58 times higher than Facebook and 120 times higher than Twitter.""

 

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#digitalmarketing #socialnetworkmarketing

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marketingIO's curator insight, November 19, 2014 8:53 PM

LI and SlideShare: there's your focus for 2015. Watch out for Pinterest: growing rapidly.

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Five Big Mistakes That B2B Marketers Make in Driving Leads

Five Big Mistakes That B2B Marketers Make in Driving Leads | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

Mistake 1: Being too eager

Like a puppy with a new bone, B2B marketers can get excited about new prospects. They want to contact them right away and often to tell them all about their great products. In B2B marketing, however, there are a limited number of industries that directly correlate with your services.

 

Mistake 2: Not being eager enough

The temptation is to automate everything and let it run your marketing program. Timing and personalization are necessary.

 

Mistake 3: Relying on a linear funnel strategy

Gone are the days of casting a big net and hoping enough leads filter through the funnel to eventually reach sales. Leads need to be nurtured, with frequent contact from sales and marketing, at the right points in the customers' buying cycle.

 

Mistake 4: Working in silos

When marketing captures the lead and then hands it off to sales, leads can get lost in transmission. Similarly, creating a B2B strategy without the product development team and technology department will ring hollow.

 

Mistake 5: Not paying attention to details

Wars are lost for lack of a nail. Many B2B marketers have a big plan, and sometimes, that means glancing over the details.

 

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Interesting thought

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marketingIO's curator insight, November 19, 2014 9:32 PM

The author offers corrections for the mistakes, but if any of these ring true, then you'll want to explore your own corrections.

Don Sturgill's curator insight, November 22, 2014 1:12 PM

Casting a better net, rather than a bigger net.

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Marketers Exaggerate Their Digital Prowess, Says Report - DM News

Marketers Exaggerate Their Digital Prowess, Says Report - DM News | Du Marketing & autres facéties de la vie... | Scoop.it
No matter what they say, few marketers are successfully integrating their operations digitally with the sales and customer service departments. The case appears to be very much the same in organizations both large and small. Customer experience is typically poor, and all-powerful CMOs who ride high-velocity digital engines over CIOs' backs are merely make believe. The information technology research company that claims this to be the marketing reality, 451 Research, is comfortable with its conclusions. Why? It didn't ask CMOs like so many studies that cross our desk. It asked software buyers and practitioners—nearly a thousand of them at companies representing a cross section of American business. Their answers were shocking.

A robust (in data terminology) 59% of them said that their companies don't use digital marketing technology and have no plans to start within the coming six months. Only 18% said they were using such tech and planned to continue doing so, while 6% said they'd begin using digital marketing in the coming year. Seventeen percent were unsure.

 

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marketingIO's curator insight, November 11, 2014 7:31 PM

Runs absolutely counter to the revenue generated by marketing technology companies. I have no clue as to how to reconcile this information.

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WHICH 50 : Is the digital marketing tech sector getting ahead of itself, asks 451 Research

WHICH 50 : Is the digital marketing tech sector getting ahead of itself, asks 451 Research | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

Integration and customer profiling are the biggest roadblocks to digital marketing success according to a new study called “The Contemporary CMO’s Toolkit 2.0” by 451 Research which casts a contrarian eye over a sector otherwise known for its gimlet eyed view of progress.

 

Almost 70 per cent of those they surveyed say digital marketing is importance, but only 18 per cent are actually utilizing digital marketing systems according to the study. 

 

Among the key findings of the report:

-For digital marketing to be successful, it needs to be successfully integrated with sales and customer service operations. It needs to offer customers a consistent and holistic experience.

-Integration with sales and customer service operations is rare in larger organizations (where digital marketing adoption rates are consistently higher), and there is typically a poor overall customer experience and lack of a unified strategy regarding customer service and sales.

-Vendors of newer digital marketing technologies based on social media and advanced analytics should lower expectations based on buying patterns in 2014. Most buyers are still focusing most of their digital marketing efforts on email campaign management.

 

 

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marketingIO's curator insight, November 9, 2014 10:10 PM

Integration is absolutely an issue with disparate applications within and outside the martech realm.

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Applications mobiles : vers un premier fléchissement du marché ? - FrenchWeb.fr

Applications mobiles : vers un premier fléchissement du marché ? - FrenchWeb.fr | Du Marketing & autres facéties de la vie... | Scoop.it
Outre-Manche, le nombre moyen d'applications téléchargées chaque mois par les utilisateurs a baissé, passant de 2,4 en 2013 à 1,8 aujourd'hui.

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Nicolas Desachy's insight:

Et qu'en est-il de l'Europe et surtout du B2B ?

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LOYALTY COMPANY's curator insight, September 8, 2014 8:43 AM

Les chiffres parlent d’eux même. 67% des adultes consultent leur téléphone plus de 11 fois par jour. La plupart des indicateurs de la mobilité sont à la hausse et cependant le nombre moyen d’applications téléchargées est en baisse. Cette diminution traduit une certaine maturité des mobinautes qui considèrent avoir les applications dont ils ont besoin et les gardent plus longtemps. Un vrai défi pour les développeurs qui devront de plus en plus apporter de la valeur ajoutée et proposer une expérience d’utilisation optimale s’ils veulent capter un public large et le conserver.

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Marketing digital B2B : briller en 7 étapes - BtoBMarketers.fr

Marketing digital B2B : briller en 7 étapes - BtoBMarketers.fr | Du Marketing & autres facéties de la vie... | Scoop.it
Découvrez comment réussir dans le marketing digital B2B. First 10 et Smart Insights présentent en 7 étapes, ce qu’il faut mettre en place pour briller en marketing digital B2B. En voici un résumé : 1°) Définissez une stratégie C’est essentiel pour obtenir un avantage concurrentiel. Si l’infographie montre que seulement 51 % des entreprises ont définis une stratégie, les objectjfs en …

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3 Ways Social Data Can Enhance Marketing Data - Search Engine Watch

3 Ways Social Data Can Enhance Marketing Data - Search Engine Watch | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

Use Engagement Data to Test Messaging

Social media provides marketers with a cheap and quick way to test messaging with a highly targeted audience. By crafting several messages you can post to social media and measure the engagement levels each message generated with your audience. Running simple A/B tests, poll questions, or even just asking your audience via tweets, LinkedIn messages, or Facebook posts, you can garner insight on the resonance of messages before you invest heavily in one message or another.

 

Use Social Ads Data to Test Creative

The emergence of social ads offers brands access to audience without the efforts of building that audience organically. In addition, most social ad platform include ad optimization as an integral part of the platform. Marketers can utilize these platforms to test ad creative before they roll out major, expensive ad campaigns. Use engagement data to evaluate how well your ads are doing and what creative works better with your audience.

 

Use Social Trends to Research Keywords

Unlike in search, social media provides immediate feedback on keyword trends. Using data from the social networks you can uncover keywords and phrases that are on the upswing before they become completely apparent on organic search and this way create content that will get a head start on organic search. Use tools like Twitter Trends, hashtag research tools, or social media measurement solutions to learn what keywords are getting more traction with your audience and what keyword trends are forming.

 

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marketingIO's curator insight, June 3, 2014 8:36 AM

If you have a sufficiently wide audience, social media channels can act as a test bed for some concepts. Consider it a live panel: use it!

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24 Reasons SEO and Social Media Are Inextricably Linked

24 Reasons SEO and Social Media Are Inextricably Linked | Du Marketing & autres facéties de la vie... | Scoop.it

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 

 

That’s a big mistake.

 

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

 

Read more at: http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QqfXY


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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation | NuSpark Marketing

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation | NuSpark Marketing | Du Marketing & autres facéties de la vie... | Scoop.it
B2B Video Marketing; A primer on online video best practices; from planning to implementation to promotion.

 

Implementation excerpt...

 

-- >  Preparation of script and storyboard: Strong introduction, set up business challenge, showcase solution, call-to-action

-- >  Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best.

-- >  Analytics, hosting, and feature add-ons:  Viewbix, Wistia, to name two I like.

-- >  SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Regarding YouTube descriptions:Promotion: Give viewers key benefits for viewing;

-- >  Optimize sharing due to message tone (interesting, humorous, surprising, unusual…a hook). However you deploy, mention “video” in your promotion to increase action

     0- Write a creative and informative description about your video.

     0- Your primary keywords should be near the beginning as only 25-30 characters are visible in YouTube search results. Include a link to your website, blog, and any other social channels.

     0- Put the URL at the beginning of your description so that the user will see the link at all times.

-- >  Conversion Optimization: Strong call-to-action (leads, downloads, next steps).  Make sure offer and URL is included with all videos.

-- >  Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting

 

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marketingIO's curator insight, October 27, 2013 7:20 PM

I excerpted the implementation segment of the article. Other segments are helpful (click through to see them) but this one provided excellent insight.

marketingIO's curator insight, May 20, 2014 9:30 AM

I excerpted the implementation segment of the article. Other segments are helpful (click through to see them) but this one provided excellent insight.

Scooped by Nicolas Desachy
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A New CMO Survey By Spencer Stuart Spells Bad News For Marketing Teams

A New CMO Survey By Spencer Stuart Spells Bad News For Marketing Teams | Du Marketing & autres facéties de la vie... | Scoop.it
Recruiting firm Spencer Stuart surveyed more than 160 senior marketing leaders and found that while the majority, 70%, of those surveyed believe that creativity is just as important as analytical ability, far fewer respondents, 19%, feel their teams strike the right balance.
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