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Quand l'Inbound Marketing fragilise votre business

Quand l'Inbound Marketing fragilise votre business | Du Marketing & autres facéties de la vie... | Scoop.it
Il ne faut pas se le cacher : l'Inbound Marketing est une entreprise complexe. Mal exécutée, elle peut nuire à votre entreprise.

Via Yann De Tod
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Interessant

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The Beginner’s Guide To Social Media Advertising - Locowise Blog

The Beginner’s Guide To Social Media Advertising - Locowise Blog | Du Marketing & autres facéties de la vie... | Scoop.it
Social media advertising is a great opportunity for brands. This guide shows you how to get started and how to gain good results.
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A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic]

A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic] | Du Marketing & autres facéties de la vie... | Scoop.it
Discover the powerful numbers behind the role of social media and social selling in the modern sales process.

Via Bill Cosgrove
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#socialselling #b2bmarketing #desachy

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3 Simple SEO Strategies That You Probably Forgot

3 Simple SEO Strategies That You Probably Forgot | Du Marketing & autres facéties de la vie... | Scoop.it

You can’t have “good SEO” unless you have a good user experience. Why not?

 

- To have “good SEO,” you must have great content (a beneficial user experience);

 

-  To have “good SEO,” you must have a functional site (an error-free user experience);

 

- To have “good SEO,” you must have logical site navigation (an easy user experience);

 

- To have “good SEO,” you must have relevant keywords (a relevant user experience);

 

- To have “good SEO,” you must have quality backlinks (a trustworthy user experience).

 

In this article, Neil Patel will share three SEO strategies. They’re so simple, you might be surprised. But at the same time, you might be shocked that you’ve overlooked them.

 

Read More: https://www.searchenginejournal.com/3-super-simple-seo-strategies-you-probably-forgot-about/147279/

 

Via Antonino Militello
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#digitalmarketing #b2bmarketing #seo #desachy

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Les 5 mythes du marketing digital

Les 5 mythes du marketing digital | Du Marketing & autres facéties de la vie... | Scoop.it

De nombreuses idées préconçues nuisent à la mise en place de projets digitaux au sein des services marketing.


Via Frederic Patry
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A lire #digitalmarketing #desachy #seo #sem

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Le marketing peut-il se passer de l’expérience client ?

Le marketing peut-il se passer de l’expérience client ? | Du Marketing & autres facéties de la vie... | Scoop.it
Ce moment d‘échange unique entre le consommateur et la marque n’est pas encore vraiment conceptualisé. Pourtant il devient incontournable dans la construction d’une stratégie marketing.
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#b2bmarketing #contentmarketing
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9 B2B Marketing Trends to Watch in 2016 - Business 2 Community

9 B2B Marketing Trends to Watch in 2016 - Business 2 Community | Du Marketing & autres facéties de la vie... | Scoop.it
As we near the end of 2015, it’s time to take a look at what’s in store for B2B marketing trends in the coming year. Continuing a pattern from previous years, 2016 will see the ongoing evolution…

Via Will Corry
Nicolas Desachy's insight:

#b2bmarketing #trends #2016

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20 Brilliant B2B Digital Business and Marketing Stats and Facts

20 Brilliant B2B Digital Business and Marketing Stats and Facts | Du Marketing & autres facéties de la vie... | Scoop.it
A lot has changed in business and marketing in the past few years. While a few things haven't. Track the latest trends and developments with these marketing stats and facts.

Via http://www.fiverr.com/donnesuccess
Nicolas Desachy's insight:

#b2bmarketing #digitalmarketing #needstoknow

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http://www.fiverr.com/donnesuccess's curator insight, November 21, 2015 2:13 PM

PROMOTE PRODUCTS AND SERVICES TO BUYERS


Click: http://goo.gl/SrPGJe

#MARKETING #ARTICLE

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Marque personnelle : Les médias sociaux sont importants pour votre carrière ! | H.M

Marque personnelle : Les médias sociaux sont importants pour votre carrière ! | H.M | Du Marketing & autres facéties de la vie... | Scoop.it
Les médias sociaux avaient un problème d'image. MySpace fut un lieu où les adolescents perdaient leur temps et interagissaient avec d’autres adolescents...

Via Corlay-Knaff Sylvie
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A lire et méditer #socialmedia #digitalmarketing #branding

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#MaryMeeker's 2015 #InternetTrends report

#MaryMeeker's 2015 #InternetTrends report | Du Marketing & autres facéties de la vie... | Scoop.it
Print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, Ms. Meeker said.

Via Eric_Determined / Eric Silverstein
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To be read

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Eric_Determined / Eric Silverstein's curator insight, May 28, 2015 12:56 AM

All The Growth Is In #Mobile !

This article highlights key areas from the trend report with important insight.


Which area, stat or information surprised you the most?


Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

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Marketing Technology - Automation & Agility, missing anything?

Marketing Technology - Automation & Agility, missing anything? | Du Marketing & autres facéties de la vie... | Scoop.it
marketing technology, automation and agility

Via Eric_Determined / Eric Silverstein
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A must read

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Eric_Determined / Eric Silverstein's curator insight, April 30, 2015 7:25 PM

“Technology is only as good as the story.”  Anne Handley @MarketingProfs


Great insight and interview with Scott Brinker

 

"In a nod to Steve Blank, the best way for marketers to maintain a “human connection” with their market is to get out of the building. Go meet customers face-to-face. Observe them in their natural habitat. Talk with them, don’t just do sanitized market research surveys.

 

"The best advice for architecting your #marketing #technology stack is to “design for change.”

 

The most exciting transformation underway today is the shift from marketing being primarily in the business of communications to being in the business of #experiences "


What did you take away from the interview?





#Data #Storytelling #CustomerRelationship

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Forrester Says Marketers Are Wasting Resources on Facebook, Twitter - MarketingLand

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter - MarketingLand | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

"So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on those networks can be a waste of time, money and resources, Forrester vice president and principal analyst Nate Elliott concludes in the report titled “Social Relationship Strategies That Work.”"

 

"The issue according to Elliott is anemic reach and engagement. In February, Ogilvy reported that top brands’ Facebook posts reached only 2% of their fans. That has likely fallen further and with last week’s Facebook announcement that it will further throttle promotional posts, the trendline hasn’t yet hit bottom. Organic reach on Twitter is just as low, the report says, citing “multiple industry sources.”"

 

"The Forrester report isn’t entirely down on social media. It recommends turning to social networks that generate higher brand engagement, like Instagram and Pinterest. Forrester data shows that top brands’ Instagram posts receive a per-follower engagement rate 58 times higher than Facebook and 120 times higher than Twitter.""

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via marketingIO
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#digitalmarketing #socialnetworkmarketing

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marketingIO's curator insight, November 19, 2014 8:53 PM

LI and SlideShare: there's your focus for 2015. Watch out for Pinterest: growing rapidly.

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Five Big Mistakes That B2B Marketers Make in Driving Leads

Five Big Mistakes That B2B Marketers Make in Driving Leads | Du Marketing & autres facéties de la vie... | Scoop.it

Digest...

 

Mistake 1: Being too eager

Like a puppy with a new bone, B2B marketers can get excited about new prospects. They want to contact them right away and often to tell them all about their great products. In B2B marketing, however, there are a limited number of industries that directly correlate with your services.

 

Mistake 2: Not being eager enough

The temptation is to automate everything and let it run your marketing program. Timing and personalization are necessary.

 

Mistake 3: Relying on a linear funnel strategy

Gone are the days of casting a big net and hoping enough leads filter through the funnel to eventually reach sales. Leads need to be nurtured, with frequent contact from sales and marketing, at the right points in the customers' buying cycle.

 

Mistake 4: Working in silos

When marketing captures the lead and then hands it off to sales, leads can get lost in transmission. Similarly, creating a B2B strategy without the product development team and technology department will ring hollow.

 

Mistake 5: Not paying attention to details

Wars are lost for lack of a nail. Many B2B marketers have a big plan, and sometimes, that means glancing over the details.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via marketingIO
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Interesting thought

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marketingIO's curator insight, November 19, 2014 9:32 PM

The author offers corrections for the mistakes, but if any of these ring true, then you'll want to explore your own corrections.

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Marketers Exaggerate Their Digital Prowess, Says Report - DM News

Marketers Exaggerate Their Digital Prowess, Says Report - DM News | Du Marketing & autres facéties de la vie... | Scoop.it
No matter what they say, few marketers are successfully integrating their operations digitally with the sales and customer service departments. The case appears to be very much the same in organizations both large and small. Customer experience is typically poor, and all-powerful CMOs who ride high-velocity digital engines over CIOs' backs are merely make believe. The information technology research company that claims this to be the marketing reality, 451 Research, is comfortable with its conclusions. Why? It didn't ask CMOs like so many studies that cross our desk. It asked software buyers and practitioners—nearly a thousand of them at companies representing a cross section of American business. Their answers were shocking.

A robust (in data terminology) 59% of them said that their companies don't use digital marketing technology and have no plans to start within the coming six months. Only 18% said they were using such tech and planned to continue doing so, while 6% said they'd begin using digital marketing in the coming year. Seventeen percent were unsure.

 

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marketingIO's curator insight, November 11, 2014 7:31 PM

Runs absolutely counter to the revenue generated by marketing technology companies. I have no clue as to how to reconcile this information.

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8 New B2B Video Content Marketing Trends

8 New B2B Video Content Marketing Trends | Du Marketing & autres facéties de la vie... | Scoop.it

The “play” button is the most compelling action on the web, but creating great video content isn’t easy.


Via http://www.fiverr.com/donnesuccess
Nicolas Desachy's insight:

#b2bmarketing #digitalmarketing #desachy

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http://www.fiverr.com/donnesuccess's curator insight, January 5, 1:51 AM

GET UNLIMITED TRAFFIC TO LINK-SITE-VIDEO


Click: http://goo.gl/uKnt08

#soloads #article

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Social Media Engagement Trends You Shouldn’t Miss [Infographic]

Social Media Engagement Trends You Shouldn’t Miss [Infographic] | Du Marketing & autres facéties de la vie... | Scoop.it
Many companies have clued-up the fact that being present and active on social media platforms is imperative if they are to succeed in their marketing efforts. Organizations have found it critical to…

Via Bill Cosgrove
Nicolas Desachy's insight:

#digitalmarketing #socialmarketing #b2bmarketing #desachy

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10 tendances dans le marketing des réseaux soci...

10 tendances dans le marketing des réseaux soci... | Du Marketing & autres facéties de la vie... | Scoop.it

Les dernières statistiques ne mentent pas : le monde compte désormais plus de 2 milliards d'utilisateurs actifs sur les réseaux sociaux - et ce nombre... | Actualité Digitale e-commerce - e-businnes.


Via Frederic Patry
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#digitalmarketing #socialmarketing #facebook #twitter #linkedin #desachy #b2Bmarketing

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« La relation client digitale est garante de l'...

« La relation client digitale est garante de l'... | Du Marketing & autres facéties de la vie... | Scoop.it

Le community management de Bouygues Telecom travaille en binôme avec la relation client du groupe. Ses actions se construisent dans une stratégie omnicanal.

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Hot Marketing Trends You Need to Know for 2016 [Infographic]

Hot Marketing Trends You Need to Know for 2016 [Infographic] | Du Marketing & autres facéties de la vie... | Scoop.it

Marketing Strategy - Understanding the following hot marketing trends and planning for them can help you succeed in 2016.


Via Kamal Bennani
Nicolas Desachy's insight:

#trend #marketing #contentmarketing 2016

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Digital Marketing Trends for 2016 - Smart Insights Digital Marketing Advice

Digital Marketing Trends for 2016 - Smart Insights Digital Marketing Advice | Du Marketing & autres facéties de la vie... | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via marketingIO
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Strange that #mobilemarketing such low #mbamci

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marketingIO's curator insight, November 29, 2015 9:03 PM

Told ya. So allow me to take the opportunity to say that the following digital marketing activities will have impact in 2016-17: personalization and predictive.

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Customer Journey Analysis A Rising Force In Conversion Rate Optimization - MarketingCharts

Customer Journey Analysis A Rising Force In Conversion Rate Optimization - MarketingCharts | Du Marketing & autres facéties de la vie... | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via marketingIO
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#contentmarketing #b2bmarketing #ibmsoftwarefr

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Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B - Ad Age

Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B - Ad Age | Du Marketing & autres facéties de la vie... | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.


Via marketingIO
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Excellent

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marketingIO's curator insight, June 3, 2015 7:46 PM

From Laura Ramos, Forrester's 2nd best analyst for marketers.

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Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer

Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer | Du Marketing & autres facéties de la vie... | Scoop.it
Regalix’s study found that B2Bs were all about leads when it came to marketing automation. When asked about the key marketing automation objectives their company was trying to pursue, the top three responses each related to this process: improving lead nurturing (82%), improving lead quality (76%) and increasing lead generation (74%). Upping sales revenues was the No. 4 objective, at 53%, while no other option broke the 50% mark.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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marketingIO's curator insight, May 27, 2015 7:41 PM

You're kidding? Who knew?

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4 Ways to Get More Leads Using Marketing Automation [Infographic] - SociallyStacked

4 Ways to Get More Leads Using Marketing Automation [Infographic] - SociallyStacked | Du Marketing & autres facéties de la vie... | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


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Marketers Rank the Technologies Designed to Help Them - eMarketer

Marketers Rank the Technologies Designed to Help Them - eMarketer | Du Marketing & autres facéties de la vie... | Scoop.it
As marketers struggle with marketing integration technologies, a survey from Ascend2 asked them what technologies were actually helpful in their data-driven marketing efforts. The survey base included marketing professionals worldwide, the bulk of whom worked at firms with fewer than 500 employees. And CRM software won out by 6 percentage points.

CRM software was the only type of digital marketing technologies that more than half of respondents said was useful in their data-driven efforts. Close to half said the same of marketing analytics software as well as email marketing software, and 46% gave the thumbs-up to marketing automation suites.

 

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marketingIO's curator insight, November 19, 2014 9:27 PM

And there's your top 4, as if that was a surprise. 

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CMOs Boldly Reach For More Influence Across The Enterprise In 2015 - Forrester

CMOs Boldly Reach For More Influence Across The Enterprise In 2015 - Forrester | Du Marketing & autres facéties de la vie... | Scoop.it

Excerpt...

 

"Forrester predicts that:

 

-- >  CMOs will insist on taking charge as a full corporate officer. Bringing their knowledge about customers, markets, and competition to bear, CMOs will champion efforts to build a customer-centric organization culture, uniting all organization functions around a common set of principles and practices that build tighter customer relationships and differentiated experiences. With their stature and influence as a leader in the organization on the rise, CMOs will have CEOs’ ear for the first time. Leveraging their customer and competitive knowledge, CMOs will advise and council CEOs on how to win, serve, and retain customers to grow the business.

 

-- >  CMOs will lead the quest for customer obsession by dismantling outdated organization structures in favor of customer-centric teams. In 2015, CMOs will rally the organization around winning, serving, and retaining customers as efficiently as possible, requiring specific changes to the organization that will affect how decisions are made, how success is measured, and what role outsiders like agencies will play. These CMOs will be skilled in change management and able to unify the organization around a common customer-centric vision."

 

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marketingIO's curator insight, November 10, 2014 3:00 PM

The real question: why has it taken the B2B CMO so long to accomplish this vis-a-vis the B2C CMO? Not even close.