DTM Writing
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DTM Writing
Content publishing has become so fundamental to marketing that the art of writing is an essential topic to explore.
Curated by John Jantsch
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Best Books on Writing (309 books)

Best Books on Writing (309 books) | DTM Writing | Scoop.it
309 books based on 457 votes: On Writing by Stephen King, The Elements of Style by William Strunk, Bird by Bird: Some Instructions on Writing and Life by...
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Want to be a better writer - better get reading!

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Does Every Consultant Need To Write a Book

Does Every Consultant Need To Write a Book | DTM Writing | Scoop.it
Marketing podcast with Guy Kawasaki [caption id=attachment_12649 align=alignleft width=240] photo credit: Patrick Gage via photopin cc[/caption] I asked the question contained in the title of this post in a community I moderate on Google+...
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interview with Guy Kawasaki

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How to Publish to Different CMS from One Editorial Calendar | Editorial Calendar

How to Publish to Different CMS from One Editorial Calendar | Editorial Calendar | DTM Writing | Scoop.it
How to use Marketing.AI's Editorial Calendar to publish to multiple CMS such as Wordpress and Hubspot (#How to #Publish to Different #CMS from One #Editorial Calendar http://t.co/MxdJHvliW5)...
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5 Writing Tips from Blake Bailey

5 Writing Tips from Blake Bailey | DTM Writing | Scoop.it
Blake Bailey is an award-winning literary biographer, penning books on Richard Yates, John Cheever and, in the future, Philip Roth.

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30 bite-sized writing tips for better eLearning content

30Bite-Sized Writing Tips for BettereLearning Content

Via Ana Cristina Pratas
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Iraham Alvarez's comment, June 16, 2013 7:05 PM
Thanks to this kind of items we realize that the student's behavior is not correct at the time of trial or envestigacion some that the searches of the subjects are poor in content, that the student trusts and confidence paguinas of course not even read the information, good way to look at things in this article. posting good teacher :)
Julio Castillo 10's comment, June 16, 2013 8:40 PM
Este tema se trata sobre el apoyo de la gestión a la reforma escolar total y casi parecido al tema " El constructivismo en la educación".
Alejandro Macias's comment, June 16, 2013 10:06 PM
Este documento tiene algo de razón ya que en la actualidad casi nunca se investiga bien solo se hecha un vistazo y solo se basa en una sola fuente de información(lo mas fácil).
Y esto afecta en nuestro aprendizaje.
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What If Your Business Was a Book

What If Your Business Was a Book | DTM Writing | Scoop.it
Let me first state that I think anyone who has figured anything out about a market, industry or innovation has proper reason to write a book.
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interesting way to look at your business

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | DTM Writing | Scoop.it

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

 

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.


Via Gregg Morris
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Love Joseph Campbell's writings

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Victor Alejandro Polanco Frías's curator insight, April 12, 2013 2:58 PM

Aquí una de las aplicaciones de los estudios de J. Campbell sobre el monomito del héroe. Ideal para escribir historias, y también para entenderlas. Dime teseo despues de matar al hijo de minos, cuál es el maravilloso regalo que conseguirás... ;)

 

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A lesson in writing skills

A lesson in writing skills | DTM Writing | Scoop.it
English Lessons, Quizes, Articles, Students Projects, Activities, Learning Games, Morocco and World News, Morocco Culture, Morocco Destination Guide for English speakers,

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2 Foolproof Methods for Getting Content Marketing Buy-In

2 Foolproof Methods for Getting Content Marketing Buy-In | DTM Writing | Scoop.it

There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.... Even though content marketing is not new by any stretch, it’s a fairly young discipline. That means there are a number of marketers and business owners that need to be persuaded into trying content marketing for the first time. As our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are challenged with getting executive buy-in.  Robert Rose, lead author of Managing Content Marketing, makes the argument that the content marketing business case takes on the same components as a proper business plan....


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