DSLR video and Photography
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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | DSLR video and Photography | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
UnitedByPhotography's insight:

Ads are part of the very fabric of our society, and have been for years. But ad execs want to stick with what works: It’s why the bulk of today’s industry ad budgets are still pointed at traditional mediums like television, print and the like.

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NBC's piracy takedowns skyrocket: Wait, wasn’t file sharing supposed to be dead?

NBC's piracy takedowns skyrocket: Wait, wasn’t file sharing supposed to be dead? | DSLR video and Photography | Scoop.it
File sharing is exploding, and the studios are barely keeping up fighting the pirates: That’s the gist of a WSJ story detailing NBC’s anti-piracy work. But is it really that simple?
UnitedByPhotography's insight:

NBC’s Los Angeles-based anti-piracy unit sent out 3.9 million takedown notices for pirated content last year, according to a Wall Street Journal report from Monday. Three years earlier, NBC sent out just 427,000 such notices.

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Press+: Publishers are charging more for digital content and offering less free

Press+: Publishers are charging more for digital content and offering less free | DSLR video and Photography | Scoop.it
According to Press+ data, the average price of a monthly digital subscription is now $9.26 — up from $6.85 at the beginning of 2012. Publishers are also offering fewer articles for free before a user hits a paywall.
UnitedByPhotography's insight:

RR Donnelley’s Press+, which helps more than 400 publishers offer metered paywalls and manage digital subscriptions, says its clients are charging more for monthly subscriptions while offering fewer articles for free.

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2013 Video Commerce Summit

2013 Video Commerce Summit | DSLR video and Photography | Scoop.it
Attend the e-Commerce industry’s largest event devoted to online video. Plus experience a whole new video marketing track by industry leader, ReelSEO!
UnitedByPhotography's insight:

It's time! Liveclicker is holding its fifth annual summit July 25th & 26th in San Francisco! The Video Commerce Summit is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line. 

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Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz

Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz | DSLR video and Photography | Scoop.it
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs.
UnitedByPhotography's insight:

Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.

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Culture Shift

Culture Shift | DSLR video and Photography | Scoop.it

Culture Shift is a partnership-led British Council initiative which aims to stimulate the creation of new technology tools and products that support the development of emerging creative businesses and cultural organisations around the world.

 
UnitedByPhotography's insight:

Current programme is focused on key markets in Africa – a continent possessing some of the fastest growing economies, urban centres, mobile phone markets, broadband adaption, youth demographics and innovative talent – with plans to extend the scheme globally in the coming years.

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Vénicia Guinot™'s curator insight, February 21, 2013 6:43 PM

The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life.
John F. Kennedy

Vénicia Guinot™'s comment, February 21, 2013 6:48 PM
Great project indeed, you have all my support.
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Social Interactions Affect Brand Perception.

Social Interactions Affect Brand Perception. | DSLR video and Photography | Scoop.it

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as a marketing outlet and as a place for consumers to solve service issues will help
.


UnitedByPhotography's insight:

The study was based on the responses of more than 23,000 consumers and covered 100 brands in six industries: airlines, auto, banking, credit card, telecom and utility. The bottom line: very few companies doing both marketing and service particularly well.

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The Lessons Television Is Teaching Us In 2013

The Lessons Television Is Teaching Us In 2013 - 02/15/2013
UnitedByPhotography's insight:

The first few weeks of 2013 are proving to be highly educational as far as broadcast television is concerned. One can’t help but learn something about the medium with each passing day
.


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PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze

PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze | DSLR video and Photography | Scoop.it

Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement, provides great insights into how PepsiCo's brands are evolving from a traditional approach to marketing to the consumer,

UnitedByPhotography's insight:

Frank sees content as a key element in engaging consumers and believes there's a huge opportunity in episodic content online,

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Video-Commerce.org » 12 Video SEO Tips for E-Commerce Website Product Pages

Video-Commerce.org » 12 Video SEO Tips for E-Commerce Website Product Pages | DSLR video and Photography | Scoop.it

Online retailers are responding to audience demand for more product videos.  The number of videos deployed by these retailers on both their websites and video sharing sites has tremendously increased from last year.

UnitedByPhotography's insight:

Many retailers utilize YouTube for featuring as many as thousands and thousands of product videos. However, most video results for retail-related keywords are still for videos posted only on YouTube, where product videos don’t fare nearly as well for driving traffic to retailers’ own websites as Website SEO does.

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YouTube's quiet evolution into the heart of Google

YouTube's quiet evolution into the heart of Google | DSLR video and Photography | Scoop.it
YouTube got a lot of play during this week’s Google earnings call, in part because the site is starting to move the needle for Google.
UnitedByPhotography's insight:

“Video is now baked into all of our products,” 

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Video-Commerce.org » 7 reasons why video production values matter

Video-Commerce.org » 7 reasons why video production values matter | DSLR video and Photography | Scoop.it

Here are 7 reasons why calling in the pros is worthwhile.

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Facebook and Google dominate 76% of social logins, according to Janrain study

Facebook and Google dominate 76% of social logins, according to Janrain study | DSLR video and Photography | Scoop.it

Logging in through the likes of Facebook, Twitter and Google may be the easiest way to connect to 3rd party sites across the Web. 

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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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Marco Arment's digital magazine and the paywall vs. sharing problem

Marco Arment's digital magazine and the paywall vs. sharing problem | DSLR video and Photography | Scoop.it
Marco Arment softened the paywall around his iPad-only magazine because his content was not benefiting from the social-sharing effect that the web enables — a microcosm of the dilemma that many other publishers are also facing.
UnitedByPhotography's insight:

When it comes to new-media players worth watching, Marco Arment’s iPad-only publication — known simply as “The Magazine” — is at or near the top of the list, if only because it is a totally new, digital-native media venture that appears toalready be profitable according to its founder. 

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YouTube’s Show-Me-the-Money Problem

YouTube’s Show-Me-the-Money Problem | DSLR video and Photography | Scoop.it
YouTube made a big push to get video makers to deliver higher-quality clips. Now some say Google's site isn't delivering on its end.
UnitedByPhotography's insight:

Youtube where's my money at dude, need to sort out your revenue and payments for content creators properly or face a backlash.

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Why are so many people SLAPPing each other? How to reduce frivolous defamation suits

Why are so many people SLAPPing each other? How to reduce frivolous defamation suits | DSLR video and Photography | Scoop.it
Injure someone’s feelings online and you or your company can be sued for defamation, no matter how silly the slight. Josh King, of Avvo.com, says such nuisance suits — known by the acroynm SLAPP — stifle free speech.
UnitedByPhotography's insight:

The thing about defamation is that the law requires having a certain thickness of skin.  Defamation is not just something written about you that you don’t like.  It’s got to be demonstrably false. It’s got to be damaging. And it can’t just be someone’s opinion.

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SoShare - Your free and simple large file delivery service.

SoShare is a free service designed to make sharing creative assets beautifully simple.
UnitedByPhotography's insight:

It's free to send your largest photos, videos, audio files, or any other types of files upto 1 terabyte.

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Adobe Higher Education Solutions - CS6 in Education on Adobe TV

Adobe Higher Education Solutions - CS6 in Education on Adobe TV | DSLR video and Photography | Scoop.it
Students and educators discuss their enthusiasm for the launch of CS6.
UnitedByPhotography's insight:

Learn how Adobe helps faculty and administrators prepare students for career success, create engaging online learning, and improve campus productivity.

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Intel OTT box will include 'proper' TV

Intel OTT box will include 'proper' TV | DSLR video and Photography | Scoop.it
Intel is in negotiations with content providers ahead of the launch of a new internet-based TV service that would offer both live and on demand content. Announcing the move at the AllThingsDigital ...
UnitedByPhotography's insight:

Intel is entering a market that already has Apple TV and Roku on the technology side and Netflix, Hulu, and a host of regional providers for content.

 

“We’ll deliver a new consumer electronics product that will be bought directly from us or at retail under a new brand,” said Huggers

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MediaPost Publications Tablet, Smartphone Owners Make Better Moviegoers 02/18/2013

MediaPost Publications Tablet, Smartphone Owners Make Better Moviegoers 02/18/2013 | DSLR video and Photography | Scoop.it
Tablet, Smartphone Owners Make Better Moviegoers - 02/18/2013
UnitedByPhotography's insight:

Maybe it’s all the content they consume through their devices, but tablet and smartphone owners are more likely to attend movies and spend more on that entertainment than the general public.

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Larry Kless' Weblog: 2013 Online Video Predictions, Trends and the Shape of Things to Come

Larry Kless' Weblog: 2013 Online Video Predictions, Trends and the Shape of Things to Come | DSLR video and Photography | Scoop.it

As we reach the end of the first month of the year, and look back on 2012, the future becomes more clear.

UnitedByPhotography's insight:

So as we look forward into 2013, at the shape of things to come for online video, one thing is for certain – "content is king" and it always will be.

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Netflix CEO on Beating the Competition

Netflix CEO on Beating the Competition | DSLR video and Photography | Scoop.it
CNBC's Julia Boorstin sits down with Netflix CEO Reed Hastings, to talk about the company's blowout quarter and his plans to take on rivals and invest in original content.
UnitedByPhotography's insight:

Netflix grabs for original content and growth.

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DSLR Studio Handbook Print, Kindle and iPad editions

The DSLR Video Studio handbook is the effective and ideal guide to DSLR studio based production. http://DSLRVideoStudio.Com Light's, DSLR Cameras, Action Vid...

UnitedByPhotography's insight:

The DSLR Video Studio handbook is packed  essentials tips, links and bonus material. Essential reading reference resource for the bookshelf, photographer, video producer or web video production company.

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Brazil overtakes India to become the second biggest country on Facebook

Brazil overtakes India to become the second biggest country on Facebook | DSLR video and Photography | Scoop.it

Brazil has overtaken India as the second biggest country on Facebook, SocialBakers reports. According to the social media analytics firm, the country now has over 46m Facebook users.

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