DSLR video and Ph...
Follow
Find tag "standards"
11.7K views | +0 today
DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
Your new post is loading...
Your new post is loading...
Scooped by UnitedByPhotography
Scoop.it!

Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

UnitedByPhotography's insight:

It really important to measure the monetization value of Branded Entertainment.

more...
No comment yet.
Scooped by UnitedByPhotography
Scoop.it!

The Centre for Excellence in Media Practice - Worth bookmarking.

The Centre for Excellence in Media Practice (CEMP) is a research and innovation centre based in the Media School at Bournemouth University. It was awarded its status in 2004 by the Higher Education Funding Council for England.
more...
No comment yet.