DSLR video and Photography
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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Instagram Unveils 'Instagram Direct,' Lets You Send Pics and Video to Specific People

Instagram Unveils 'Instagram Direct,' Lets You Send Pics and Video to Specific People | DSLR video and Photography | Scoop.it
Today was the day of the mystery Instagram event that had many a tech site speculating about what the Facebook-owned image sharing giant would announce. A
UnitedByPhotography's insight:

#Instagram direct sounds a great way to share directly with those and not everyone else at the same time.

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | DSLR video and Photography | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
UnitedByPhotography's insight:

Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.

 
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UK’s Guardian launches citizen journalism site « Future of Media

UK’s Guardian launches citizen journalism site « Future of Media | DSLR video and Photography | Scoop.it

News stories will be read by staff before being published; as well as appearing on theGuardian Witness news site, video footage will also appear on YouTube and stories submitted by citizen journalists could also appear on The Guardian or The Observer website
.


UnitedByPhotography's insight:

The Guardian newspaper is inviting would-be journalists to contribute to its new citizen journalism site. Citizen journalists will have the opportunity to add photos, stories and videos to the new site, which is called Guardian Witness.


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Veronica Mars Kickstarter's Fastest $5m Crowdfunded film project, beats $2m target.

Veronica Mars Kickstarter's Fastest $5m Crowdfunded film project, beats $2m target. | DSLR video and Photography | Scoop.it
The Veronica Mars Movie by Rob Thomas is the fastest crowd funded $5m Kickstarter beating its $2m target with 90,000 plus backers from 21 countries.
UnitedByPhotography's insight:

The Veronica Mars Movie Project by Rob Thomas surpassed target funding of $2m dollars with six hours to spare,and raised over $5m in the process.

 

Raising such money maybe great but will the backers want their money back if the project fails to deliver investment promise of a great film?

 
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Sheridan Tatsuno's curator insight, April 13, 2013 11:37 AM

A great case study for SF Bay Area transmedia creatives!

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36 stories that prove citizen journalism matters

36 stories that prove citizen journalism matters | DSLR video and Photography | Scoop.it
The 3rd Annual iReport Awards offer a chance to reflect on 2012's biggest news events and see 36 examples of citizen journalism at its finest.
UnitedByPhotography's insight:

How citizenship journalism showcase shows how stories matter, no matter where they come from.

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RSS app Reeder goes free on Mac and iPad (for now)

RSS app Reeder goes free on Mac and iPad (for now) | DSLR video and Photography | Scoop.it
iOS RSS app Reeder is going free on Mac and iPad while it gets some updates. The app will live on after Google Reader dies, creator Silvio Rizzi says.
UnitedByPhotography's insight:

Worth having a look at if you need your daily RSS feed fix

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Women - The New Generation of Photographers

Women - The New Generation of Photographers | DSLR video and Photography | Scoop.it
Guest Post by Lara Matthews - Friend Lara on Facebook A glance through any art history book will show the introduction of female photographers to the mainstream art world first happened mostly duri...
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In the coming years, females will shape the industry as they never have been able to before. The style of imagery will reflect a more feminine perspective.

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Anthony De Rosa: Why Newsrooms Should Poach Tech and Startup Talent

Anthony De Rosa is Reuters' Social Media Editor, where he's also a columnist and host at ReutersTV. We sat down with him to discuss where the tech and news.

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By choosing Craigslist, Groupon and Facebook as examples of places from which to steal employees, De Rosa makes a solid point: go where the success is, and learn from the people that have done smart things in the more turbulent and burgeoning media landscapes.

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The New Digital Storytelling Series: Elaine McMillion | Filmmaker Magazine

The New Digital Storytelling Series: Elaine McMillion | Filmmaker Magazine | DSLR video and Photography | Scoop.it
Last week, Filmmaker and the MIT Open Documentary Lab kicked off their collaborative series of interviews with digital storytellers with a conversation with
UnitedByPhotography's insight:

 Elaine McMillion talks about her work, mainly focusing on her interactive documentary Hollow, a “hybrid community participatory project and interactive documentary” that uses HTML5 to depict a West Virginia community via video, photography, soundscapes and interactive data.

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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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Marco Arment's digital magazine and the paywall vs. sharing problem

Marco Arment's digital magazine and the paywall vs. sharing problem | DSLR video and Photography | Scoop.it
Marco Arment softened the paywall around his iPad-only magazine because his content was not benefiting from the social-sharing effect that the web enables — a microcosm of the dilemma that many other publishers are also facing.
UnitedByPhotography's insight:

When it comes to new-media players worth watching, Marco Arment’s iPad-only publication — known simply as “The Magazine” — is at or near the top of the list, if only because it is a totally new, digital-native media venture that appears toalready be profitable according to its founder. 

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Photographer Sues Fan Site for $600,000 Over Four Member-Uploaded Photos

Photographer Sues Fan Site for $600,000 Over Four Member-Uploaded Photos | DSLR video and Photography | Scoop.it
Les Irvin, the man behind the biggest Joni Mitchell fan site on the internet, is being sued by celebrity photographer Charlyn Zlotnik over four photos
UnitedByPhotography's insight:

Copyright law seems to be clear that, by removing the photos in an “expeditious” manner, Irvin is not liable for the infringement.

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PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze

PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze | DSLR video and Photography | Scoop.it

Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement, provides great insights into how PepsiCo's brands are evolving from a traditional approach to marketing to the consumer,

UnitedByPhotography's insight:

Frank sees content as a key element in engaging consumers and believes there's a huge opportunity in episodic content online,

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#ISOJ 2013: How News Organizations Can Adapt to Digital Disruption

#ISOJ 2013: How News Organizations Can Adapt to Digital Disruption | DSLR video and Photography | Scoop.it

Traditional news organizations need to embrace the disruption brought by digital culture -- or they risk becoming obsolete.

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The problem is many media companies view digital technologies through a lens of traditional journalism and thus, fail to strategize properly, said Clark Gilbert, president and CEO ofDeseret News Publishing Company.

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Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV

Facebook mobilises 1 billion users to battle Twitter for Social TV - Insights into innovation in social TV | DSLR video and Photography | Scoop.it
Facebook is enabling one billion people around the world to comment live on their TV viewing.

The social network is giving its users a new social action, Watching, beginning with users in the USA.
UnitedByPhotography's insight:

Greatly enhances Facebook’s positioning in Social TV

Facebook has positioned itself as the partner for broadcasters and producers to engage with viewers all the time. Yet it had tacitly conceded ground to Twitter as the go-to venue for viewer discussion specifically during the live broadcast of a show.

 

Watching means that Facebook can now stake a considerably stronger claim that it facilitates viewer discussions 24/7.

 
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What Do The Best Social Media Marketing Agencies Do?

What Do The Best Social Media Marketing Agencies Do? | DSLR video and Photography | Scoop.it
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand wha...
UnitedByPhotography's insight:

Effective social media marketing goes miles beyond that. That’s why.

True, quality digital marketing does involve Internet proficiency and familiarity with today’s most popular social networks, but it also requires specialized marketing knowledge and a deep understanding of audience behavior. Here are some of the tasks that only a truly skilled and experienced individual or agency can contribute to a campaign.

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DSLR & HD Camera HDMI Webstreaming with TeraDeK VidiU

The TeraDeK VidiU unit allows a camera be it dslr or hd with a HDMI output to stream live across the internet. With the options of using wifi, 3G/4G or ethernet.

 

UnitedByPhotography's insight:

Missed NABshow will have a look at this from TeraDEK, affordable HDMI based webstreaming unit with wifi, 3G/4G and ethernet connectivity.For broadcasting or webcasting live events from any location to online.

 

Supports Ustream, Livestream as well as your IP account, complete with its own app allowing you to set up, preview and monitor your output giving you a viewer side look at the streamed content.

 

Enjoy the demonstration.

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Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology.

Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology. | DSLR video and Photography | Scoop.it

Celebrating invention in media, advertising & marketing and technology

UnitedByPhotography's insight:

As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.

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[Samsung SMART CAMERA NX300] AutoShare

The AutoShare feature on the NX300 lets you connect directly to your smartphone or tablet, so the photos on your camera are instantly shared to your device. ...
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Can your dslr camera share photos as easily as this 

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The Observer's 20 photographs of the week

The Observer's 20 photographs of the week | DSLR video and Photography | Scoop.it
The best photographs in news and culture from around the world over the past seven days.
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Great round of diverse images and news photography.

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Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

UnitedByPhotography's insight:

It really important to measure the monetization value of Branded Entertainment.

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"Enter the Age of Branded Content” by BCMA - MyMIP

"Enter the Age of Branded Content” by BCMA - MyMIP | DSLR video and Photography | Scoop.it
"Enter the Age of Branded Content” by BCMA
UnitedByPhotography's insight:

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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YouTube set to launch Spotify rival as music-streaming gets crowded

YouTube set to launch Spotify rival as music-streaming gets crowded | DSLR video and Photography | Scoop.it
More people are streaming music online — leading to more companies vying to be their providers. It looks like YouTube is finally set to enter the market, which could be good news for musicians and studios that crave higher royalties.
UnitedByPhotography's insight:

YouTube, which has been quietly talking to music studios for months, is poised to launch a streaming service this year according to Fortune. The report says the service will mimic Spotify by offering listeners a choice between an ad-supported model and a paid subscription version.

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Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz

Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz | DSLR video and Photography | Scoop.it
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs.
UnitedByPhotography's insight:

Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.

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Social Interactions Affect Brand Perception.

Social Interactions Affect Brand Perception. | DSLR video and Photography | Scoop.it

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as a marketing outlet and as a place for consumers to solve service issues will help
.


UnitedByPhotography's insight:

The study was based on the responses of more than 23,000 consumers and covered 100 brands in six industries: airlines, auto, banking, credit card, telecom and utility. The bottom line: very few companies doing both marketing and service particularly well.

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